To generate creative and relevant Amharic ad content for Telegram channels, increasing the effectiveness of AiQEM's Adbar advertising solution.
AiQEM is an Ethiopian startup specializing in AI and Blockchain solutions for businesses. Adbar is their flagship AI-powered Telegram ad solution for targeted ad placement. Growing Telegram use in Ethiopia necessitates adaptation of AI strategies for content generation.
Develop an Amharic RAG (Retrieval Augmented Generation) pipeline for automatically creating ad content. Leverage existing open-source LLM models with Amharic capabilities like: Nous Hermes Mistral 8 7B Amharic-finetuned LLama 2 versions (Samuael/llama-2-7b-tebot-amharic or iocuydi/llama-2-amharic-3784m) Further fine-tune the chosen model on Amharic ad text data specific to Telegram channels.
Catchy ad headlines and body text based on campaign briefs (brand, product info) Content tailored to the chosen Telegram channel's theme and audience
High-quality Amharic text embedding and generation capabilities of the chosen LLM model. Fine-tuning on relevant ad text data to ensure content relevance and creativity. Integration with Adbar platform for seamless ad generation and deployment.
Increased Adbar-generated Amharic ad content led to higher click-through and engagement rates. Improved ad targeting and relevance across the Telegram ecosystem. Improved brand positioning and awareness among AiQEM clients.