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index.html
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<!DOCTYPE html>
<html lang="en-us">
<head>
<meta charset="UTF-8" />
<link rel="stylesheet" href="style.css">
<title>Website detailing how they can market a website</title> <!-- changed titles, added alts to all images, added header tag, figure tags on the images and fixed the lack of an ID tag for SEO.-->
</head>
<body>
<header> <!-- changed to header tag-->
<h1>Hori<span class="seo">seo</span>n</h1>
<nav>
<ul>
<li>
<a href="#search-engine-optimization">Search Engine Optimization</a>
</li>
<li>
<a href="#online-reputation-management">Online Reputation Management</a>
</li>
<li>
<a href="#social-media-marketing">Social Media Marketing</a>
</li>
</ul>
</nav>
</header>
<div class="hero"></div>
<section class="content">
<figure id="search-engine-optimization" class="search-engine-optimization"> <!--there was no search engine optimization ID so clicking the link would not work.-->
<img src="search-engine-optimization.jpg" class="float-left" alt="Picture detailing SEO" />
<h2>Search Engine Optimization</h2>
<p>
The dominance of mobile internet use means that users are searching for the right business as they travel, shop, or sit on their couch at home. Search Engine Optimization (SEO) allows you to increase your visibility and find the right customers for your business.
</p>
</figure>
<figure id="online-reputation-management" class="online-reputation-management">
<img src="online-reputation-management.jpg" class="float-right" alt="Computer with word repuation on screen" />
<h2>Online Reputation Management</h2>
<p>
The web is full of opinions, and some of these can be negative. Social media allows anyone with an internet connection to say whatever they want about your business. Online Reputation Management gives you the control over what potential customers see when they search for your business.
</p>
</figure>
<figure id="social-media-marketing" class="social-media-marketing">
<img src="social-media-marketing.jpg" class="float-left" alt="Desk with bubbles of popular social media logos." />
<h2>Social Media Marketing</h2>
<p>
Social media continues to have a sizable influence on buying habits. Social media marketing helps you determine which platforms are suited to your brand, using analytics to find the right markets and increase your lead generation.
</p>
</figure>
</section>
<section class="benefits"> <!--changed to section tag-->
<figure class="benefit-lead"><!--changed to figure tag-->
<h3>Lead Generation</h3>
<img src="lead-generation.png" alt="image of a gear going through a funnel becoming money" />
<p>
Inbound strategies for lead generation require less work for your business, bringing customers directly to your website.
</p>
</figure>
<figure class="benefit-brand"> <!-- changed to figure tag-->
<h3>Brand Awareness</h3>
<img src="brand-awareness.png" alt="image of a person with a lightbulb head signifying brilliant ideas" />
<p>
Users find your business through paid and organic searches, increasing the search ranking and visibility for your business.
</p>
</figure>
<figure class="benefit-cost"> <!-- changed to figure tag-->
<h3>Cost Management</h3>
<img src="cost-management.png" alt="gears and money near eachother showing ability to reduce overhead by using our service" />
<p>
As the search ranking for your business increases, your advertising costs decrease, and you no longer need to advertise your page.
</p>
</figure>
</section>
<footer"> <!-- changed to footer tag-->
<h2>Made with ❤️️ by Horiseon</h2>
<p>
© 2019 Horiseon Social Solution Services, Inc.
</p>
</footer>
</body>
</html>