ExampleQuestionnaireQualtrics.qsf

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Here you may present whatever treatment you w..","TertiaryAttribute":null,"Payload":{"QuestionText":"<strong><span style=\"font-size:48px;\">A<\/span><\/strong>\n\n<div>&nbsp;<\/div>\n\n<div>You have been randomly assigned to <u>condition A<\/u>.<br>\n<br>\nHere you may present whatever treatment you would like to show to your respondents&nbsp;(text, video, pictures, etc.). A branch in the survey flow ensures that each respondet is randomly assigned to one experimental condition. Check it out in the example questionnaire menu under (\"Survey Flow\")!<\/div><div><br><\/div><div><br><\/div><div><br><\/div>","DefaultChoices":false,"DataExportTag":"Q4","QuestionID":"QID4","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"A \u00a0 You have been randomly assigned to condition A. Here you may present whatever treatment you w...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID5","SecondaryAttribute":"After exposing respondents to the experimental conditions, you may collect data on the response v...","TertiaryAttribute":null,"Payload":{"QuestionText":"After exposing respondents to the experimental conditions, you may collect data on the <strong>response variable<\/strong>. Because you have automatically recorded the experimental condition which respondents were assigned to, you may later test for diferences between experimental groups in the response variable (e.g., using an independent-means t-test).<div><br><\/div><div>For example, you may ask:&nbsp;&nbsp;<\/div><div><em><br><\/em><\/div><div><em>How much are you willing to pay for the product under the previously described conditions?<\/em>&nbsp;<div><br><\/div><\/div>","DefaultChoices":false,"DataExportTag":"Q5","QuestionID":"QID5","QuestionType":"TE","Selector":"FORM","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"After exposing respondents to the experimental conditions, you may collect data on the response v...","Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"GradingData":[],"Language":[],"Choices":{"1":{"Display":"Willingness to pay (in EUR):","TextEntry":"on","InputHeight":30,"InputWidth":68}},"ChoiceOrder":["1"]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID38","SecondaryAttribute":"At a later stage in the questionnaire, you may show the respondent the new advertisement of Brand...","TertiaryAttribute":null,"Payload":{"QuestionText":"At a later stage in the questionnaire, you may show the respondent the <strong>new advertisement<\/strong> of Brand X and ask for the purchase likelihood again.&nbsp;\n\n<div>&nbsp;<\/div>\n\n<div>\n<div>Please consider the follwing advertisement:<\/div>\n\n<div>&nbsp;<\/div>\n\n<div><span style=\"font-size: 48px;\">B<\/span><\/div>\n\n<div>&nbsp;<\/div>\n\n<div>How likely are you to purchase Brand X in the following 6 months?<\/div>\n<\/div>","DataExportTag":"Q32","QuestionType":"MC","Selector":"SAHR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText","LabelPosition":"BELOW"},"QuestionDescription":"At a later stage in the questionnaire, you may show the respondent the new advertisement of Brand...","Choices":{"1":{"Display":"Extremely likely"},"2":{"Display":"Moderately likely"},"3":{"Display":"Slightly likely"},"4":{"Display":"Neither likely nor unlikely"},"5":{"Display":"Slightly unlikely"},"6":{"Display":"Moderately unlikely"},"7":{"Display":"Extremely unlikely"}},"ChoiceOrder":[1,2,3,4,5,6,7],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID38","DefaultChoices":false,"GradingData":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID3","SecondaryAttribute":"B \u00a0 You have been randomly assigned to condition B. Here you may present whatever treatment you w..","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong><span style=\"font-size:48px;\">B<\/span><\/strong><\/div>\n\n<div>&nbsp;<\/div>\n\n<div>You have been randomly assigned to <u>condition B<\/u>.<br>\n<br>\nHere you may present whatever treatment you would like to show to your respondents&nbsp;(text, video, pictures, etc.). A branch in the survey flow ensures that each respondet is randomly assigned to one experimental condition. Check it out in the example questionnaire menu under (\"Survey Flow\")!<\/div><div><br><\/div><div><br><\/div><div><br><\/div>","DefaultChoices":false,"DataExportTag":"Q3","QuestionID":"QID3","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"B \u00a0 You have been randomly assigned to condition B. Here you may present whatever treatment you w...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID39","SecondaryAttribute":"Because you have recorded the response to the same variable in both experimental conditions from...","TertiaryAttribute":null,"Payload":{"QuestionText":"Because you have recorded the response to the same variable in both experimental conditions from the same respondents, you may later test for diferences between experimental groups in the response variable (e.g., using a dependent-means t-test).<div><br><\/div>","DefaultChoices":false,"DataExportTag":"Q33","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Because you have recorded the response to the same variable in both experimental conditions from...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID39"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID18","SecondaryAttribute":"Bipolar scale\u00a0 \u00a0 Bipolar scales (a.k.a. semantic differentials) may be used to obtain opinions on.","TertiaryAttribute":null,"Payload":{"QuestionText":"<strong>Bipolar scale&nbsp;<\/strong><div>&nbsp;<\/div>\n\n<div>Bipolar scales (a.k.a. semantic differentials) may be used to obtain opinions on different aspects of the topic under investigation. The scale asks respondents to give a rating between adjective pairs. For example, many multi-item attitude scales use bipolar scales.&nbsp;<\/div><div><br><\/div><div>For example, you may ask: How would you judge the product for you personal use?<\/div><div>&nbsp;<\/div>","DefaultChoices":false,"DataExportTag":"Q12","QuestionType":"Matrix","Selector":"Bipolar","Configuration":{"QuestionDescriptionOption":"UseText","TextPosition":"inline","ChoiceColumnWidth":25,"MobileFirst":true,"ChoiceColumnWidthPixels":214},"QuestionDescription":"Bipolar scale\u00a0 \u00a0 Bipolar scales (a.k.a. semantic differentials) may be used to obtain opinions on...","Choices":{"1":{"Display":"good:bad"},"2":{"Display":"pleasant:unpleasant"},"3":{"Display":"helpful:not helpful"}},"ChoiceOrder":["1","2","3"],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"GradingData":[],"Language":[],"Answers":{"1":{"Display":"1"},"2":{"Display":"2"},"3":{"Display":"3"},"4":{"Display":"4"},"5":{"Display":"5"},"6":{"Display":"6"},"7":{"Display":"7"}},"AnswerOrder":[1,2,3,4,5,"6","7"],"AnswerColumns":7,"ChoiceDataExportTags":false,"QuestionID":"QID18"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID21","SecondaryAttribute":"Check box with text entry","TertiaryAttribute":null,"Payload":{"QuestionText":"Check box with text entry","DataExportTag":"Q15","QuestionType":"MC","Selector":"SAVR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Check box with text entry","Choices":{"1":{"Display":"Austria"},"2":{"Display":"Germany"},"3":{"Display":"Other","TextEntry":"true","InputHeight":24,"InputWidth":141}},"ChoiceOrder":["1","2","3"],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID21"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID19","SecondaryAttribute":"Check boxes","TertiaryAttribute":null,"Payload":{"QuestionText":"Check boxes","DataExportTag":"Q13","QuestionType":"MC","Selector":"SAVR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Check boxes","Choices":{"1":{"Display":"Austria"},"2":{"Display":"Germany"},"3":{"Display":"Other"}},"ChoiceOrder":["1","2","3"],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID19","DefaultChoices":false,"GradingData":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID31","SecondaryAttribute":"Conditional Questions \u00a0 Sometimes, you may want to ask questions that are only appropriate for a...","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong>Conditional Questions<\/strong><\/div>\n\n<div>&nbsp;<\/div>\n\n<div>Sometimes, you may want to ask questions that are only appropriate for a sub-group of respondents. In this case, you may use filters that can be used to show questions depending on an answer to a previous question. Say, you want to ask a follow-up questions only to respondents who answered \"Yes\" to a previous question. First, you would collect the response to the initial question:<\/div><div><br><\/div><div>Initial question:<\/div>","DataExportTag":"Q25","QuestionType":"MC","Selector":"SAVR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Conditional Questions \u00a0 Sometimes, you may want to ask questions that are only appropriate for a...","Choices":{"1":{"Display":"Yes"},"2":{"Display":"No"}},"ChoiceOrder":[1,2],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID31"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID27","SecondaryAttribute":"Considerations regarding itemized rating scales \u00a0 Single- vs. multi-item scales: The matrix may c..","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong>Considerations regarding itemized rating scales<\/strong><\/div>\n\n<div>&nbsp;<\/div>\n\n<div><strong>Single- vs. multi-item scales:<\/strong> The matrix may contain multiple single-item measures that measure multiple constructs, or various items that belong to the same multi-item scale to measure one construct.&nbsp;<\/div>\n\n<div>&nbsp;<\/div>\n\n<div><strong>Page length:&nbsp;<\/strong>Rather spread the content over more short pages than having fewer long pages. Generally, respondets are reluctant to read and fill out long questionnaire pages. Hence, long pages will lead to a higher dropout rate.&nbsp;<br \/>\n&nbsp;<\/div>\n\n<div><span style=\"font-weight: 700;\">Sources<\/span>: pre-validated multi-item scales exist for a wide range of differerent topics and constructs. Do some research in academic journals on your topic and you will most likely find some reelvant measurement scales (e.g., attitudes, itentions, ... )!<br \/>\n<br \/>\n<span style=\"font-weight: 700;\">Number of scale points:&nbsp;<\/span>No single, optimal number, but traditional guidelines suggest that there should be between five and nine categories with five and seven being used most frequently.<\/div>\n\n<div>&nbsp;<\/div>\n\n<div>\n<div><span style=\"font-weight: 700;\">Odd\/even no. of categories:<\/span>&nbsp;If a neutral or indifferent scale response is possible from at least some respondents, an odd number of categories should be used.<\/div>\n\n<div>&nbsp;<\/div>\n<\/div>\n\n<div><span style=\"font-weight: 700;\">Forced vs. non-forced:<\/span>&nbsp;In situations where the respondents are expected to have no opinion, the accuracy of data may be improved by a non-forced scale, or adding a &quot;I don&#39;t know&quot; option.<\/div>","DefaultChoices":false,"DataExportTag":"Q21","QuestionID":"QID27","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Considerations regarding itemized rating scales \u00a0 Single- vs. multi-item scales: The matrix may c...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID14","SecondaryAttribute":"Constant Sum \u00a0 If you wish to obtain information about how much one attribute is preferred over a..","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong>Constant Sum<\/strong><\/div>\n\n<div>&nbsp;<\/div>\nIf you wish to obtain information about how much one attribute is preferred over another one, you may use a constant sum scale. The total box should always be displayed at the bottom to make it easier for respondents.&nbsp;<div><br><div><div>Please allocate 100 points among the attributes so that your allocation reflects the relative importance you attach to each attribute.<\/div><\/div><\/div><div><br><\/div>","DefaultChoices":false,"DataExportTag":"Q14","QuestionType":"CS","Selector":"VRTL","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Constant Sum \u00a0 If you wish to obtain information about how much one attribute is preferred over a...","Choices":{"1":{"Display":"Product attribute 1"},"2":{"Display":"Product attribute 2"},"3":{"Display":"Product attribute 3"},"4":{"Display":"Product attribute 4"},"5":{"Display":"Product attribute 5"}},"ChoiceOrder":["1","2","3","4","5"],"Validation":{"Settings":{"EnforceRange":"OFF","Type":"None"}},"GradingData":[],"Language":[],"Labels":[],"ClarifyingSymbolType":"None","QuestionID":"QID14"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"RS","PrimaryAttribute":"RS_2otGkErkIi5YzfT","SecondaryAttribute":"Default Response Set","TertiaryAttribute":null,"Payload":null},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID11","SecondaryAttribute":"Experiments are a useful way to assess causal relationships \u00a0 In a between-subjects design, you m..","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong>Experiments<\/strong> are a useful way to assess causal relationships<\/div>\n\n<div>&nbsp;<\/div>\nIn a <strong>between-subjects design<\/strong>, you manipulate the independent variable (treatment) using different persons. That is, you randomly assign different respondents to the experimental conditions. This is achieved by using the \"Randomizer\" and \"Embedded data\" in the survey flow in Qualtrics:<div>&nbsp;\n\n<div>\n<ul>\n\t<li>&nbsp;You first use the \"Randomizer\" to assign each respondent to an experimental condition. This is achieved by selecting the \"Set Embedded Data\" option (please refer to the survey flow), which lets you automatically record which condition a respondent has been assigned to in a hidden field (i.e., the respondents won't see it).<\/li>\n\t<li>You may then use this hidden field to create a \"Branch\" in the survey flow, which ensures that each respondent is only assigned to one of the treatments.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n<div><br>\nBy clicking on the \"next\" button, respondets are randomly assigned to one of the experimental conditions that you have specified in your experimental design.&nbsp;<\/div>\n\n<div>&nbsp;<\/div>\n\n<div>&nbsp;<\/div>\n<\/div><\/div>","DefaultChoices":false,"DataExportTag":"Q11","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Experiments are a useful way to assess causal relationships \u00a0 In a between-subjects design, you m...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID11"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID17","SecondaryAttribute":"General suggestions \u00a0 Add a progress bar so that respondents know how many pages are left (see \"L..","TertiaryAttribute":null,"Payload":{"QuestionText":"<strong>General suggestions<\/strong>\n\n<div>&nbsp;\n<ul>\n\t<li>Add a progress bar so that respondents know how many pages are left (see \"Look &amp; Feel\" menu in Qualtrics)<\/li>\n\t<li>Remember to activate the \"Force Response\" field under&nbsp;\"Validation Options\" if you don't want to allow respondents to&nbsp;skip questions.<\/li>\n\t<li>Check the usability on mobile devices using the preview option (make sure the \"Mobile friedly\" option is checked)<\/li>\n<\/ul><div><br><\/div><div><br><\/div>\nThe next part of the questionnaire contains some examples of different question types.<br>\n&nbsp;<\/div>","DefaultChoices":false,"DataExportTag":"Q11","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"General suggestions \u00a0 Add a progress bar so that respondents know how many pages are left (see \"L...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID17"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID16","SecondaryAttribute":"Hint: You may also use the difference between the two measurements as a dependent variable in a r...","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><br><\/div>Hint: You may also use the difference between the two measurements as a dependent variable in a regression model. For example, you could ask for the willingness-to-pay under current and under ideal conditions. The difference betwen the two measures will be the price premium that respondents are willing to spend. You may then regress this price premium on different indenpendent variables (i.e., the importance of different product features) to find out what drives the price premium.<div>&nbsp;<\/div>","DefaultChoices":false,"DataExportTag":"Q16","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Hint: You may also use the difference between the two measurements as a dependent variable in a r...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID16"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID37","SecondaryAttribute":"In a\u00a0within-subjects design, you manipulate the independent variable using the same participants...","TertiaryAttribute":null,"Payload":{"QuestionText":"In a<span style=\"font-weight: 700;\">&nbsp;within-subjects design<\/span>, you manipulate the independent variable using the same participants (a.k.a. repeated-measures designs). This means, you collect information twice from the same respondents under the different experimental conditions. For example, at the beginning of the questionnaire, you may show respondents the <strong>current advertising<\/strong> of Brand X and ask for the purchase probability:\n\n<div>&nbsp;<\/div>\n\n<div>Please consider the follwing advertisement:<\/div>\n\n<div>&nbsp;<\/div>\n\n<div><span style=\"font-size:48px;\">A<\/span><\/div>\n\n<div>&nbsp;<\/div>\n\n<div>How likely are you to purchase Brand X in the following 6 months?\n<div>&nbsp;<\/div>\n<\/div>","DefaultChoices":false,"DataExportTag":"Q31","QuestionID":"QID37","QuestionType":"MC","Selector":"SAHR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText","TextPosition":"inline","LabelPosition":"BELOW"},"QuestionDescription":"In a\u00a0within-subjects design, you manipulate the independent variable using the same participants...","Choices":{"1":{"Display":"Extremely likely"},"2":{"Display":"Moderately likely"},"3":{"Display":"Slightly likely"},"4":{"Display":"Neither likely nor unlikely"},"5":{"Display":"Slightly unlikely"},"6":{"Display":"Moderately unlikely"},"7":{"Display":"Extremely unlikely"}},"ChoiceOrder":[1,2,3,4,5,6,7],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"GradingData":[],"Language":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID36","SecondaryAttribute":"Instead, it is better to have specific option labels to avoid confusion. For example, you may ask...","TertiaryAttribute":null,"Payload":{"QuestionText":"<div>Instead, it is better to have specific option labels to avoid confusion. For example, you may ask:<\/div>\n\n<div>&nbsp;<\/div>\n\n<div><em>In a typical week, how many hours do you spend watching movies or TV series on Netflix?<\/em><\/div>\n\n<div>&nbsp;<\/div>","DefaultChoices":false,"DataExportTag":"Q30","QuestionType":"MC","Selector":"SAHR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText","LabelPosition":"BELOW"},"QuestionDescription":"Instead, it is better to have specific option labels to avoid confusion. For example, you may ask...","Choices":{"1":{"Display":"Never"},"2":{"Display":"1 - 2 hours"},"3":{"Display":"3-4 hours"},"4":{"Display":"5-6 hours"},"5":{"Display":"more than 6 hours"}},"ChoiceOrder":[1,2,3,4,5],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID36"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID15","SecondaryAttribute":"Matrix Table \u00a0 To display more than one itemized rating scale on one page, a matrix table should...","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong>Matrix Table<\/strong><\/div>\n\n<div>&nbsp;<\/div>To display more than one itemized rating scale on one page, a matrix table should be used. You find pre-defined scale point labels under \"Automatic Scale Points\" in the question menu on the right (e.g., strongly agee, agree, ...).\n\n<div>&nbsp;<\/div>\n\n<div><br><\/div>","DefaultChoices":false,"DataExportTag":"Q15","QuestionID":"QID15","QuestionType":"Matrix","Selector":"Likert","SubSelector":"SingleAnswer","Configuration":{"QuestionDescriptionOption":"UseText","TextPosition":"inline","ChoiceColumnWidth":25,"RepeatHeaders":"none","WhiteSpace":"OFF","MobileFirst":true},"QuestionDescription":"Matrix Table \u00a0 To display more than one itemized rating scale on one page, a matrix table should...","Choices":{"1":{"Display":"Item 1"},"2":{"Display":"Item 2"},"3":{"Display":"Item 3"},"4":{"Display":"Item4"},"5":{"Display":"Item 5"}},"ChoiceOrder":["1","2","3","4","5"],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"GradingData":[],"Language":[],"Answers":{"1":{"Display":"Strongly agree"},"2":{"Display":"Somewhat agree"},"3":{"Display":"Neither agree nor disagree"},"4":{"Display":"Somewhat disagree"},"5":{"Display":"Strongly disagree"}},"AnswerOrder":[1,2,3,4,5],"ChoiceDataExportTags":false}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID22","SecondaryAttribute":"Multiple Choice (multiple answer) To allow for multiple options, activate the \"Multiple Answer\" f...","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><span style=\"font-weight: bold;\">Multiple Choice (multiple answer)<\/span><\/div><div><br><\/div>To allow for multiple options, activate the \"Multiple Answer\" field in the question menu.<div><br><\/div><div>For example, you may ask: Which of the following store brands do you know? (multiple answers possible)<\/div>","DataExportTag":"Q16","QuestionType":"MC","Selector":"MAVR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Multiple Choice (multiple answer) To allow for multiple options, activate the \"Multiple Answer\" f...","Choices":{"1":{"Display":"ja! Nat\u00fcrlich."},"2":{"Display":"Clever"},"3":{"Display":"Spar Vital"},"4":{"Display":"..."}},"ChoiceOrder":[1,2,3,4],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID22"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID24","SecondaryAttribute":"Multiple Choice (multiple answer) Visual aids may be used to increase the validity of responses....","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><span style=\"font-weight: bold;\">Multiple Choice (multiple answer)<\/span><\/div><div><br><\/div><div>Visual aids may be used to increase the validity of responses. Note that you have to first upload the images into the survey library (upper right corner in Qualtric).<\/div><div><br><\/div><div>Which of the following store brands do you know? (multiple answers possible)<\/div>","DataExportTag":"Q18","QuestionType":"MC","Selector":"MAVR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Multiple Choice (multiple answer) Visual aids may be used to increase the validity of responses....","Choices":{"1":{"Display":"","Image":{"Display":"3981455.png","ImageLocation":"IM_0GUf055DuLqJJmR"}},"2":{"Display":"","GraphicSize":[200,null],"Image":{"Display":"Clever_Logo.svg.png","ImageLocation":"IM_0VPeZOooaz43bBH"}},"3":{"Display":"","GraphicSize":[200,null],"Image":{"Display":"b3c383a5d7.png","ImageLocation":"IM_6XMNZ7tsuPCfTI9"}},"4":{"Display":"..."}},"ChoiceOrder":[1,2,3,4],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID24","DefaultChoices":false,"GradingData":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID35","SecondaryAttribute":"Multiple Choice (single answer) \u00a0 When asking questions, it is also important to avoid ambiguous...","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong>Multiple Choice (single answer)<\/strong><\/div>\n\n<div><strong>&nbsp;<\/strong><\/div>\n\n<div>When asking questions, it is also important to avoid ambiguous words.&nbsp;<\/div>\n\n<div>&nbsp;<\/div>\nFor example, you may ask:<br>\n<br>\n<em>In a typical week, how often do you use Netflix to watch movies or TV series?<\/em><br>\n<br>\nIn this case,&nbsp; you should avoid ambiguous categories, such as:<br>\n&nbsp;","DataExportTag":"Q29","QuestionType":"MC","Selector":"SAHR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText","LabelPosition":"BELOW"},"QuestionDescription":"Multiple Choice (single answer) \u00a0 When asking questions, it is also important to avoid ambiguous...","Choices":{"1":{"Display":"Never"},"2":{"Display":"Occasionally"},"3":{"Display":"Sometimes"},"4":{"Display":"Often"},"5":{"Display":"Regularly"}},"ChoiceOrder":["1","2","3","4","5"],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID35","DefaultChoices":false,"GradingData":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID20","SecondaryAttribute":"Multiple Choice (single answer) You can ask multiple choice questions in multiple formats. For ex...","TertiaryAttribute":null,"Payload":{"QuestionText":"<span style=\"font-weight: 700;\">Multiple Choice (single answer)<\/span><br><br>You can ask multiple choice questions in multiple formats. For example, you might for the home country of a respondent in different ways:<div><div><br><\/div><div>Dropdown menu:<\/div><div><br><\/div><\/div>","DefaultChoices":false,"DataExportTag":"Q14","QuestionType":"MC","Selector":"DL","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Multiple Choice (single answer) You can ask multiple choice questions in multiple formats. For ex...","Choices":{"1":{"Display":"Austria"},"2":{"Display":"Germany"},"3":{"Display":"Other"}},"ChoiceOrder":["1","2","3"],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID20"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID29","SecondaryAttribute":"Open-ended questions \u00a0 Open-ended questions that request text entry are generally more useful for..","TertiaryAttribute":null,"Payload":{"QuestionText":"<strong>Open-ended questions<\/strong>\n\n<div>&nbsp;<\/div>\n\n<div>Open-ended questions that request text entry are generally more useful for exploratory research when the goal is to understand the underlying behavioral processes. However, open-ended questions that request numeric input can be very useful in quantitative research. For example, you might be interested in explaining what makes people willing to pay for a certain product. Hence, you might ask the question:&nbsp;<\/div>\n\n<div>&nbsp;<\/div>\n\n<div><em>How much are you willing to pay for the previously described product?&nbsp;<\/em><\/div>","DefaultChoices":false,"DataExportTag":"Q23","QuestionID":"QID29","QuestionType":"TE","Selector":"FORM","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Open-ended questions \u00a0 Open-ended questions that request text entry are generally more useful for...","Choices":{"1":{"Display":"Willingness-to-pay (in EUR)"}},"ChoiceOrder":[1],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":null}},"GradingData":[],"Language":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID13","SecondaryAttribute":"Rank Order \u00a0 Please rank the product attributes in the order of your personal preferences (1 = mo..","TertiaryAttribute":null,"Payload":{"QuestionText":"<div><strong>Rank Order<\/strong><\/div>\n\n<div>&nbsp;<\/div>\nPlease rank the product attributes in the order of your personal preferences (1 = most important to 5 = least important) . Note that this will not tell you by how much one attribute is preferred over another (i.e., this is not a metric variable)!\n\n<div>&nbsp;<\/div>","DefaultChoices":false,"DataExportTag":"Q13","QuestionType":"RO","Selector":"DND","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Rank Order \u00a0 Please rank the product attributes in the order of your personal preferences (1 = mo...","Choices":{"1":{"Display":"Product attribute 1"},"2":{"Display":"Product attribute 2"},"3":{"Display":"Product attribute 3"},"4":{"Display":"Product attribute 4"},"5":{"Display":"Product attribute 5"}},"ChoiceOrder":["1","2","3","4","5"],"Validation":{"Settings":{"ForceResponse":"OFF","Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID13"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID23","SecondaryAttribute":"Slider \u00a0 Sliders may be used to increase the usability of the questionnaire. For example, you may..","TertiaryAttribute":null,"Payload":{"QuestionText":"<strong>Slider<\/strong>\n\n<div>&nbsp;<\/div>\n\n<div>Sliders may be used to increase the usability of the questionnaire. For example, you may ask: what percentage of your disposable income do you spend on groceries?<\/div>\n\n<div>&nbsp;<\/div>","DefaultChoices":false,"DataExportTag":"Q17","QuestionType":"Slider","Selector":"HSLIDER","Configuration":{"QuestionDescriptionOption":"UseText","CSSliderMin":0,"CSSliderMax":100,"GridLines":10,"SnapToGrid":false,"NumDecimals":"0","ShowValue":true,"CustomStart":false,"SliderStartPositions":{"1":0},"NotApplicable":false,"MobileFirst":false},"QuestionDescription":"Slider \u00a0 Sliders may be used to increase the usability of the questionnaire. For example, you may...","Choices":{"1":{"Display":"Percentage groceries"}},"ChoiceOrder":[1],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"GradingData":[],"Language":[],"Labels":[],"QuestionID":"QID23"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID34","SecondaryAttribute":"Then, you create the follow-up question and select the option \"Add Display Logic\" from the questi...","TertiaryAttribute":null,"Payload":{"QuestionText":"Then, you create the follow-up question and select the option \"Add Display Logic\" from the question menu. Here, you can specify which condition(s) should be met in order to display the question.&nbsp;","DefaultChoices":false,"DataExportTag":"Q28","QuestionID":"QID34","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Then, you create the follow-up question and select the option \"Add Display Logic\" from the questi...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[]}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID33","SecondaryAttribute":"This is the follow-up questions that is only displayed if the initial question has been answered...","TertiaryAttribute":null,"Payload":{"QuestionText":"This is the follow-up questions that is only displayed if the initial question has been answered \"Yes\" (see Option \"Add Display Logic\" in the question menu.<div><br><\/div><div>Follow-up question:<\/div><div><br><\/div>","DataExportTag":"Q27","QuestionType":"MC","Selector":"SAVR","SubSelector":"TX","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"This is the follow-up questions that is only displayed if the initial question has been answered...","Choices":{"1":{"Display":"Answer 1"},"2":{"Display":"Answer 2"},"3":{"Display":"Answer 3"}},"DisplayLogic":{"0":{"0":{"LogicType":"Question","QuestionID":"QID31","QuestionIsInLoop":"no","ChoiceLocator":"q:\/\/QID31\/SelectableChoice\/1","Operator":"Selected","QuestionIDFromLocator":"QID31","LeftOperand":"q:\/\/QID31\/SelectableChoice\/1","Type":"Expression","Description":"<span class=\"ConjDesc\">If<\/span> <span class=\"QuestionDesc\">Conditional Questions\n\n&amp;nbsp;\n\nSometimes, you may want to ask questions that are only appropriate for a sub-group of respondents. In this case, you may use filters that can be used to show question...<\/span> <span class=\"LeftOpDesc\">Yes<\/span> <span class=\"OpDesc\">Is Selected<\/span> "},"Type":"If"},"Type":"BooleanExpression","inPage":false},"ChoiceOrder":["1","2","3"],"Validation":{"Settings":{"ForceResponse":"OFF","ForceResponseType":"ON","Type":"None"}},"Language":[],"QuestionID":"QID33"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID30","SecondaryAttribute":"This question format is powerful because it is very precise in uncovering variation between subje...","TertiaryAttribute":null,"Payload":{"QuestionText":"<div>This question format is powerful because it is very precise in uncovering variation between subjects (e.g., more than rating scales that rely on categories).<\/div><div><br><\/div><div>If you choose this type of question, you should specify the input format precisely to avoid having to recode the entries after the survey. In the above case, you might add (entry format: \"X,XX\").<\/div><div><br><\/div><div>There are instances, however, when it is more appropriate to use categories instead of open-ended questions (e.g., when the question is sensitive). If you are asking for income, for example, you should not ask for the exact income but provide categories instead.&nbsp;<\/div><div><br><\/div>","DefaultChoices":false,"DataExportTag":"Q24","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"This question format is powerful because it is very precise in uncovering variation between subje...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID30"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID2","SecondaryAttribute":"Welcome! This questionnaire contains some example questions and formating options that you may fi...","TertiaryAttribute":null,"Payload":{"QuestionText":"Welcome!<div><br><\/div><div>This questionnaire contains some example questions and formating options that you may find useful when creating your questionnaires for the group project!<\/div><div><br><\/div><div><div>Provide a short and easy-to-understand introduction to the topic. Use simple language and avoid technical terms (e.g., not many people will know the terms \"manufacturer brand\" and \"store brand\"). State how long the survey will approximately take in the introduction of the questionnaire (Qualtrics provide the estimated response time in the survey overview).<\/div><\/div><div><br><\/div><div><br><\/div>","DefaultChoices":false,"DataExportTag":"Q2","QuestionType":"DB","Selector":"TB","Configuration":{"QuestionDescriptionOption":"UseText"},"QuestionDescription":"Welcome! This questionnaire contains some example questions and formating options that you may fi...","ChoiceOrder":[],"Validation":{"Settings":{"Type":"None"}},"GradingData":[],"Language":[],"QuestionID":"QID2"}},{"SurveyID":"SV_37AzvCX9MMmn0e9","Element":"SQ","PrimaryAttribute":"QID12","SecondaryAttribute":"You may also, for example, ask about the\u00a0 willingness-to-pay under two different conditions using..","TertiaryAttribute":null,"Payload":{"QuestionText":"You may also, for example, ask about the&nbsp; willingness-to-pay under two different conditions using the Side-by-Side question type and analyze the differences using a dependent-means t-test:<div><div><br><\/div><div><br><\/div><\/div>","DefaultChoices":false,"DataExportTag":"Q12","QuestionID":"QID12","QuestionType":"SBS","Selector":"SBSMatrix","Configuration":{"QuestionDescriptionOption":"UseText","RepeatHeaders":"none","ChoiceColumnWidthPixels":245},"QuestionDescription":"You may also, for example, ask about the\u00a0 willingness-to-pay under two different conditions using...","Choices":{"1":{"Display":"Willingness-to-pay (in EUR)"}},"ChoiceOrder":["1"],"Validation":{"Settings":{"ForceResponse":"OFF","Type":"None"}},"GradingData":[],"Language":[],"NumberOfQuestions":2,"AdditionalQuestions":{"1":{"QuestionText":"Here you may include the experimental treatment (e.g., video, text, pictures)","Answers":{"1":{"Display":"A"}},"RecodeValues":[],"VariableNaming":[],"AnalyzeChoices":[],"QuestionType":"Matrix","Selector":"TE","SubSelector":"Medium","ChoiceColumnWidthPixels":null,"Configuration":{"ChoiceColumnWidthPixels":205,"QuestionDescriptionOption":"UseText"},"Validation":{"Settings":{"ForceResponse":"OFF"}},"DataExportTag":"Q12#1","QuestionID":"QID12#1","Choices":{"1":{"Display":"Willingness-to-pay (in EUR)"}},"ChoiceDataExportTags":false,"QuestionDescription":"Here you may include the experimental treatment (e.g., video, text, pictures)"},"2":{"QuestionText":"Here you may include the experimental treatment (e.g., video, text, pictures)","Answers":{"1":{"Display":"B"}},"RecodeValues":[],"VariableNaming":[],"AnalyzeChoices":[],"QuestionType":"Matrix","Selector":"TE","SubSelector":"Medium","ChoiceColumnWidthPixels":null,"Configuration":{"ChoiceColumnWidthPixels":201,"QuestionDescriptionOption":"UseText"},"Validation":{"Settings":{"ForceResponse":"OFF"}},"DataExportTag":"Q12#2","QuestionID":"QID12#2","Choices":{"1":{"Display":"Willingness-to-pay (in EUR)"}},"ChoiceDataExportTags":false,"QuestionDescription":"Here you may include the experimental treatment (e.g., video, text, pictures)"}},"ChoiceDataExportTags":false}}]}