diff --git a/bazel_ros2_rules/ros2/BUILD.bazel b/bazel_ros2_rules/ros2/BUILD.bazel
index c6697127..354a7bdf 100644
--- a/bazel_ros2_rules/ros2/BUILD.bazel
+++ b/bazel_ros2_rules/ros2/BUILD.bazel
@@ -22,6 +22,17 @@ py_library(
     deps = ["@bazel_tools//tools/python/runfiles"],
 )
 
+py_library(
+    name = "roslaunch_util.py",
+    srcs = [
+        "tools/roslaunch_util/__init__.py",
+        "tools/roslaunch_util/roslaunch_util.py",
+        "tools/roslaunch_util/setup.py",
+    ],
+    visibility = ["//visibility:public"],
+    deps = ["@bazel_tools//tools/python/runfiles"],
+)
+
 run_calculate_rosidl_capitalization_tests()
 
 py_library(
diff --git a/bazel_ros2_rules/ros2/ros_py.bzl b/bazel_ros2_rules/ros2/ros_py.bzl
index 5184c8f3..81bd949f 100644
--- a/bazel_ros2_rules/ros2/ros_py.bzl
+++ b/bazel_ros2_rules/ros2/ros_py.bzl
@@ -130,6 +130,26 @@ def ros_py_binary(
     )
     py_binary_rule(name = name, **kwargs)
 
+def ros_launch(
+        name,
+        launch_file = None,
+        node_targets = []):
+    deps = ["@ros2//:ros2", "@bazel_ros2_rules//ros2:roslaunch_util.py"]
+    srcs = ["@bazel_ros2_rules//ros2:roslaunch_util.py"]
+
+    data = [launch_file]
+    data += node_targets
+    args = [launch_file]
+
+    ros_py_binary(
+        name = name,
+        main = "@bazel_ros2_rules//ros2:roslaunch_util.py",
+        deps = deps,
+        srcs = srcs,
+        data = data,
+        args = args,
+    )
+
 def ros_py_test(
         name,
         rmw_implementation = None,
diff --git a/bazel_ros2_rules/ros2/tools/roslaunch_util/__init__.py b/bazel_ros2_rules/ros2/tools/roslaunch_util/__init__.py
new file mode 100644
index 00000000..12a7db48
--- /dev/null
+++ b/bazel_ros2_rules/ros2/tools/roslaunch_util/__init__.py
@@ -0,0 +1,3 @@
+from .roslaunch_util import ExecuteBazelTarget
+
+__all__ = ['ExecuteBazelTarget']
diff --git a/bazel_ros2_rules/ros2/tools/roslaunch_util/roslaunch_util.py b/bazel_ros2_rules/ros2/tools/roslaunch_util/roslaunch_util.py
new file mode 100644
index 00000000..dd02c0a2
--- /dev/null
+++ b/bazel_ros2_rules/ros2/tools/roslaunch_util/roslaunch_util.py
@@ -0,0 +1,52 @@
+import subprocess
+import sys
+import os
+
+from launch.actions import ExecuteProcess
+from launch.frontend import expose_action
+
+# This util file serves as a wrapper over the cmdline
+# way to run launch, using "ros2 launch launch_file.py".
+# The ros_launch() bazel rule starts this script, which
+# gets run as a ros_py_binary(). This way we get the ros
+# environment set up for us for free.
+
+def find_rel_path(name, path):
+    for root, _, files in os.walk(path):
+        if name in files:
+            return os.path.relpath(os.path.join(root, name))
+
+# Launch action to wrap over ExecuteProcess.
+@expose_action('execute_bazel_target')
+class ExecuteBazelTarget(ExecuteProcess):
+    def __init__(self,target,**kwargs):
+        super().__init__(cmd=[find_rel_path(target, os.getcwd())],
+                         **kwargs)
+
+    @classmethod
+    def parse(cls, entity, parser):
+        _, kwargs = super().parse(entity, parser, ignore=['cmd'])
+        kwargs['target'] = entity.get_attr('target')
+        return cls, kwargs
+
+    def execute(self, context):
+        return super().execute(context)
+
+if __name__ == '__main__':
+    # TODO (Aditya): How do I stop installing this every time ?
+    # Required to get xml launch working, as we need to register an entry
+    # point for launch extensions.
+    os.system("pip install ../bazel_ros2_rules/ros2/tools/roslaunch_util >/dev/null 2>&1")
+    # Actual launch files should be able to import the custom action now.
+    env = {**os.environ, 'PYTHONPATH': os.getcwd() + '/external/bazel_ros2_rules/ros2/tools:'
+           + os.environ['PYTHONPATH']}
+
+    launch_file_name = sys.argv[1]
+
+    roslaunch_cli = "./external/ros2/ros2"
+    action = "launch"
+    # TODO : Is there a better way to locate the launch file exactly ?
+    launch_file = find_rel_path(launch_file_name, os.getcwd())
+
+    # This basically runs "ros2 launch launch_file"
+    subprocess.run([roslaunch_cli, action, launch_file], env=env)
diff --git a/bazel_ros2_rules/ros2/tools/roslaunch_util/setup.py b/bazel_ros2_rules/ros2/tools/roslaunch_util/setup.py
new file mode 100644
index 00000000..9c0ccfbe
--- /dev/null
+++ b/bazel_ros2_rules/ros2/tools/roslaunch_util/setup.py
@@ -0,0 +1,10 @@
+from setuptools import setup
+
+setup(
+    name = "roslaunch_util",
+    entry_points={
+        'launch.frontend.launch_extension': [
+            'roslaunch_util = roslaunch_util',
+        ],
+    }
+)
diff --git a/ros2_example_bazel_installed/ros2_example_apps/BUILD.bazel b/ros2_example_bazel_installed/ros2_example_apps/BUILD.bazel
index 92183db5..d15b7d63 100644
--- a/ros2_example_bazel_installed/ros2_example_apps/BUILD.bazel
+++ b/ros2_example_bazel_installed/ros2_example_apps/BUILD.bazel
@@ -4,6 +4,7 @@
 load("@ros2//:ros_cc.bzl", "ros_cc_binary")
 load("@ros2//:ros_cc.bzl", "ros_cc_test")
 load("@ros2//:ros_py.bzl", "ros_py_binary", "ros_py_test")
+load("@ros2//:ros_py.bzl", "ros_launch")
 load("@ros2//:rosidl.bzl", "rosidl_interfaces_group")
 load("//tools:cmd_test.bzl", "cmd_test")
 
@@ -202,6 +203,45 @@ ros_py_binary(
     ],
 )
 
+# ROS launch example.
+ros_py_binary(
+    name = "eg_talker",
+    srcs = ["roslaunch_eg_nodes/eg_talker.py"],
+    deps = [
+        "@ros2//:rclpy_py",
+        "@ros2//:std_msgs_py",
+    ],
+)
+
+ros_cc_binary(
+    name = "eg_listener",
+    srcs = ["roslaunch_eg_nodes/eg_listener.cpp"],
+    deps = [
+        "@ros2//:rclcpp_cc",
+        "@ros2//:std_msgs_cc",
+    ],
+)
+
+# Uses a python launch file to spawn the talker and listener.
+ros_launch(
+    name = "roslaunch_eg_py",
+    launch_file = "eg_launch.py",
+    node_targets = [
+        ":eg_talker",
+        ":eg_listener",
+    ],
+)
+
+# Uses an xml launch file to spawn the talker and listener.
+ros_launch(
+    name = "roslaunch_eg_xml",
+    launch_file = "eg_launch.xml",
+    node_targets = [
+        ":eg_talker",
+        ":eg_listener",
+    ],
+)
+
 ros_py_test(
     name = "custom_message_rosbag_test",
     srcs = ["test/custom_message_rosbag_test.py"],
diff --git a/ros2_example_bazel_installed/ros2_example_apps/eg_launch.py b/ros2_example_bazel_installed/ros2_example_apps/eg_launch.py
new file mode 100644
index 00000000..d2ed52b3
--- /dev/null
+++ b/ros2_example_bazel_installed/ros2_example_apps/eg_launch.py
@@ -0,0 +1,10 @@
+from launch import LaunchDescription
+from roslaunch_util import ExecuteBazelTarget
+
+def generate_launch_description():
+    return LaunchDescription([
+        # Running a talker written in python.
+        ExecuteBazelTarget('eg_talker'),
+        # Running a listener written in cpp.
+        ExecuteBazelTarget('eg_listener'),
+    ])
diff --git a/ros2_example_bazel_installed/ros2_example_apps/eg_launch.xml b/ros2_example_bazel_installed/ros2_example_apps/eg_launch.xml
new file mode 100644
index 00000000..07f1a926
--- /dev/null
+++ b/ros2_example_bazel_installed/ros2_example_apps/eg_launch.xml
@@ -0,0 +1,4 @@
+<launch>
+  <execute_bazel_target target="eg_talker"/>
+  <execute_bazel_target target="eg_listener"/>
+</launch>
diff --git a/ros2_example_bazel_installed/ros2_example_apps/roslaunch_eg_nodes/eg_listener.cpp b/ros2_example_bazel_installed/ros2_example_apps/roslaunch_eg_nodes/eg_listener.cpp
new file mode 100644
index 00000000..733fcac2
--- /dev/null
+++ b/ros2_example_bazel_installed/ros2_example_apps/roslaunch_eg_nodes/eg_listener.cpp
@@ -0,0 +1,31 @@
+#include <memory>
+
+#include "rclcpp/rclcpp.hpp"
+#include "std_msgs/msg/string.hpp"
+using std::placeholders::_1;
+
+class MinimalSubscriber : public rclcpp::Node
+{
+  public:
+    MinimalSubscriber()
+    : Node("minimal_subscriber")
+    {
+      subscription_ = this->create_subscription<std_msgs::msg::String>(
+      "topic", 10, std::bind(&MinimalSubscriber::topic_callback, this, _1));
+    }
+
+  private:
+    void topic_callback(const std_msgs::msg::String::SharedPtr msg) const
+    {
+      RCLCPP_INFO(this->get_logger(), "I heard: '%s'", msg->data.c_str());
+    }
+    rclcpp::Subscription<std_msgs::msg::String>::SharedPtr subscription_;
+};
+
+int main(int argc, char * argv[])
+{
+  rclcpp::init(argc, argv);
+  rclcpp::spin(std::make_shared<MinimalSubscriber>());
+  rclcpp::shutdown();
+  return 0;
+}
diff --git a/ros2_example_bazel_installed/ros2_example_apps/roslaunch_eg_nodes/eg_talker.py b/ros2_example_bazel_installed/ros2_example_apps/roslaunch_eg_nodes/eg_talker.py
new file mode 100644
index 00000000..4b3194bb
--- /dev/null
+++ b/ros2_example_bazel_installed/ros2_example_apps/roslaunch_eg_nodes/eg_talker.py
@@ -0,0 +1,39 @@
+import rclpy
+from rclpy.node import Node
+
+from std_msgs.msg import String
+
+
+class MinimalPublisher(Node):
+
+    def __init__(self):
+        super().__init__('minimal_publisher')
+        self.publisher_ = self.create_publisher(String, 'topic', 10)
+        timer_period = 0.5  # seconds
+        self.timer = self.create_timer(timer_period, self.timer_callback)
+        self.i = 0
+
+    def timer_callback(self):
+        msg = String()
+        msg.data = 'Hello World: %d' % self.i
+        self.publisher_.publish(msg)
+        self.get_logger().info('Publishing: "%s"' % msg.data)
+        self.i += 1
+
+
+def main(args=None):
+    rclpy.init(args=args)
+
+    minimal_publisher = MinimalPublisher()
+
+    rclpy.spin(minimal_publisher)
+
+    # Destroy the node explicitly
+    # (optional - otherwise it will be done automatically
+    # when the garbage collector destroys the node object)
+    minimal_publisher.destroy_node()
+    rclpy.shutdown()
+
+
+if __name__ == '__main__':
+    main()