Personas

Susan

• Age: 62
• Income: $18,536/yr
• Education: Doctor of fine arts
• Occupation: Retired
• Goal: Find an easy to understand app that allows her to track and share her diet information with her doctor.

Susan enjoys spending time with her family and painting. She has a family history of heart disease and high blood pressure. During a recent visit to the doctor She was informed that she needed to make some changes to her diet. Susan hopes to one day see her grandchildren get married, so she was more than willing to make these changes. She has tried tracking information about her diet but has found interacting with diet apps to be difficult. Her doctor has requested that she provide a detailed record of what she is eating so that they can discuss better alternatives and track unhealthy eating habits however exporting data is typically a premium feature that Susan cannot afford.

Chad

• Age: 25
• Income: $250,000 / yr
• Education: Bachelor's Degree in Computer Engineering
• Occupation: Software Engineer
• Goal: Chad takes everything he that does to the most disciplined level possible. Therefore in pursuit of his new hobby weight lifting, he wants a tool to track his daily calories and protein intake to make sure he is meeting his goals.

Chad is a very established software engineer at Google. He is very self directed and likes to micromanage almost every detail in his life. He studied rigorously and put much effort into his college education. After spending most of his time honing his coding and problem solving skills, he knows that he must work on his body just as much as his mind. Chad has started his path towards becoming an active member at his local gym. He is looking for an app that will help him on his journey of gaining weight and muscle mass.

John

• Age: 21
• Income: 7,500/yr
• Education: Bachelor's Degree
• Occupation: Student
• Goal: John gets busy with studying, social activities, and training. Therefore, he needs an application that can track his sleeping time as he has difficulties managing his sleeping time.

John is a transfer student from Florida going into his senior year at the University of South Carolina, and works part-time. He is looking for an application to aid him with his sleeping habits.

Nichole

• Age: 23
• Income: $36,000/yr
• Education: High School
• Occupation: Yoga Instructor
• Goal: To track the nutritional value of what she eats, and receive general advice on how to live healthier.

Nicole lives a very healthy lifestyle. She likes to go for a run every morning before work, and only eats a vegan diet. Nicole puts great importance into what goes into her body and would benefit from having a convenient app where she can track what she eats day-to-day.

Sam

• Age: 31
• Income: $38,000/yr
• Education: M.Ed.
• Occupation: Middle School Teacher
• Goal: Find a tool to help her stay on track with her diet and fitness needs, such as calorie counting, easy-to-read recipes, and other lifestyle recommendations.

Sam is truly busier than she has ever been. As a single mother of two small children, ages 4 and 8, she already has her hands full; not only that, but she is a middle school teacher, so her workdays are long and tiring. Sam was on her college's track and field team, and lately she has started to reflect on how her fitness and lifestyle have changed since then. She remembers the days she would go for a run every morning, and when she would plan meals for her entire week, down to the calorie. Lately, she feels as if life has gotten in the way of these behaviors that were once second-nature for her. She has attempted to make a lifestyle change several times now, but feels confused and overwhelmed every time she tries to start. She no longer has access to free dietician consultations like she did in college, so finding recipes is not as simple as it once was. Many recipes don't have calorie information, and even fewer have complete nutritional information. Outside of her diet, she isn't sure which lifestyle advice to trust online, as she feels none of it is specifically tailored to her. Given her tight schedule, tackling all of these problems on their own seems like an insurmountable task. She wishes she had a tool that aggregated all these needs conveniently in one place so that she could finally break through and make that lifestyle change she's been putting off.