diff --git a/rules/use-a-conversion-pixel/rule.md b/rules/use-a-conversion-pixel/rule.md
index 6ee87399a02..d8a31d6c0e0 100644
--- a/rules/use-a-conversion-pixel/rule.md
+++ b/rules/use-a-conversion-pixel/rule.md
@@ -30,11 +30,8 @@ A conversion is an action you want the user to make while visiting your website.
 
 This could be filling in a form, watching a video, or indeed making a purchase. To track if users are doing the action you want them to do, you should use a conversion code. This is a code (unique for every campaign you will do) that will check if every single user has performed the action directly on your website or via another one.
 
-You may have heard about a tracking pixel too. [ClickMeter explains the difference well:](https://support.clickmeter.com/hc/en-us/articles/211034566-What-is-the-difference-between-a-Tracking-Pixel-and-Conversion-Code-)
+You may have heard about Tracking Pixels too, but learn the difference:
 
+* A **Tracking Pixel** (not to be confused with Conversion Pixel) is an image of one pixel that you place on a webpage or in an email and let you track how many times the webpage has been viewed or the email opened. Check this [SocialMediaExaminer blog](https://www.socialmediaexaminer.com/tracking-pixels-google-tag-manager/) post to find out how to install it with Google Tag Manager. If you need more help setting this up, check [hotmart's blog](https://hotmart.com/en/blog/conversion-pixel) for furthers instructions, including Facebook pixel.
 
-
-* The  **Tracking Pixel** (not to be confused with Conversion Pixel) is an image of one pixel that you place on a webpage or in an email and let you track how many times the webpage has been viewed or the email opened. Check this [SocialMediaExaminer blog](https://www.socialmediaexaminer.com/tracking-pixels-google-tag-manager/) post to find out how to install it with Google Tag Manager. If you need more help setting this up, check [hotmart's blog](https://blog.hotmart.com/en/conversion-pixel/ "hotmart's") for furthers instructions, including Facebook pixel.
-
-
-* The  **Conversion code** is a piece (snippet) of code you place in the thank you page to track conversions. The Conversion Code can ALSO be a Conversion Pixel.
+* A **Conversion Code** is a piece (snippet) of code you place in the thank you page to track conversions. The Conversion Code can **also** be a Conversion Pixel.