From 6632dac945471623cd9fd52bfbb92abd41fac3b7 Mon Sep 17 00:00:00 2001 From: "Camilla Rosa Silva [SSW]" <53064613+camillars@users.noreply.github.com> Date: Tue, 5 Dec 2023 04:30:27 +1100 Subject: [PATCH] =?UTF-8?q?Create=20Rule=20=E2=80=9Cab-testing-social-paid?= =?UTF-8?q?-campaigns/rule=E2=80=9D?= MIME-Version: 1.0 Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 8bit --- .../ab-testing-social-paid-campaigns/rule.md | 32 +++++++++++++++++++ 1 file changed, 32 insertions(+) create mode 100644 rules/ab-testing-social-paid-campaigns/rule.md diff --git a/rules/ab-testing-social-paid-campaigns/rule.md b/rules/ab-testing-social-paid-campaigns/rule.md new file mode 100644 index 00000000000..9e6a2755d93 --- /dev/null +++ b/rules/ab-testing-social-paid-campaigns/rule.md @@ -0,0 +1,32 @@ +--- +type: rule +title: Do you know how to do A/B testing for social media campaigns? +uri: ab-testing-social-paid-campaigns +authors: + - title: Camilla Rosa Silva + url: https://www.ssw.com.au/people/cammy +related: + - facebook-ads-metrics +created: 2023-12-04T17:19:33.671Z +guid: 159d74da-da4d-4de9-a4fc-f543d9e4c5bf +--- +A simple way to test and improve your social media advertising campaigns is by smartly testing different approaches, no matter where you're based or what you're selling. + + + +#### **What's A/B Testing?** + +It's like trying out 2 versions of your ad to see which one works better. We're talking about finding the sweet spot that clicks with your audience and gets them engaged. + +#### **10 tips to amp up your ads** + +1. **Know your goals:** Be crystal clear on what you want – clicks, conversions, or eyeballs on your content. +2. **Tweak one thing at a time:** Test out individual elements like headlines, images, CTAs, colours or buttons. It's like finding the secret sauce, one ingredient at a time. +3. **Understand your audience:** Group your audience based on what makes them tick. Knowing your audience's quirks helps you tailor your ads to hit the right notes. +4. **Get enough eyes on your test:** Make sure your test reaches enough people to give you solid results. No shortcuts here – use statistical tools to know your numbers. +5. **Mix it up:** Randomly show different versions of your ad. Keep a control group to see what works without any tweaks. +6. **Give it time:** Let your tests run for a good period. Quick decisions might lead you astray – think long-term. +7. **Stay on your toes:** Keep an eye on how your tests are doing. If things go wonky, be ready to hit pause or tweak things. +8. **Take good notes:** Write down what you're testing, what you find, and why it matters. Your future self will thank you. +9. **Learn, rinse, repeat:** Use what you learn to make your next ads even better. It's all about getting smarter with each test. +10. **Share the learnings with your team:** Share what you find with your team. Collaboration is key – you never know who might have the golden nugget of insight. \ No newline at end of file