diff --git a/rules/linkedin-profile/rule.md b/rules/linkedin-profile/rule.md
index 3fd4e4409ee..dca6a85faa2 100644
--- a/rules/linkedin-profile/rule.md
+++ b/rules/linkedin-profile/rule.md
@@ -30,7 +30,7 @@ Do the following on your profile page:
 
 1. Make sure your basic information is correct (name, location, education, etc)
 2. Use a [great profile photo](/profile-photos)
-3. Add a nice branded banner image ([see example](https://ssw.com.au/public/images/logos/SSW-LinkedIn-Banner.jpg ))
+3. Add a nice branded banner image ([see example](https://media.licdn.com/dms/image/v2/D5616AQHAU0WtB7QCpA/profile-displaybackgroundimage-shrink_350_1400/profile-displaybackgroundimage-shrink_350_1400/0/1707100851420?e=1733961600&v=beta&t=xU4XRaZXJtiMLfMa-sASok4psbGHKDBM9Z-jLyH7Vv8))
 4. Add a headline for your profile
 5. [Add the company name before your position](/prefix-job-title)
 6. [Add a friendly URL](/create-friendly-short-urls) - See [how to](https://www.linkedin.com/pulse/how-simplify-your-linkedin-url-brenda-meller-zawacki-/)
@@ -41,10 +41,10 @@ Do the following on your profile page:
 11. [Use hashtags](/linkedin-creator-mode) to make yourself searchable
 12. Add a link to your company's profile in your description
 
-E.g. `https://www.ssw.com.au/people/{{ YOUR-NAME }}`
+   E.g. `https://www.ssw.com.au/people/{{ YOUR-NAME }}`
 
-10. Account Managers - include a button to book ([Do you know the best way to let clients book a meeting with you?](/meeting-bookings))
+13. **Account Managers** - Include a button to book as per [the best way to let clients book a meeting with you](/meeting-bookings)
 
 ::: good
-![Figure: Good example - A clean and professional profile give clients the right idea - that you will be great to work with.](good-linkedin.jpg)
+![Figure: Good example - A clean and professional profile give clients the right idea - that you will be great to work with](good-linkedin.jpg)
 :::