diff --git a/rules/does-your-domain-have-power/rule.md b/rules/does-your-domain-have-power/rule.md index 69b7222deb6..a4b997eab2b 100644 --- a/rules/does-your-domain-have-power/rule.md +++ b/rules/does-your-domain-have-power/rule.md @@ -1,36 +1,31 @@ --- type: rule -archivedreason: -title: Does your domain have power? -guid: e286f90c-b6d6-4acb-b908-324fc770a905 +title: Do you have a powerful domain? uri: does-your-domain-have-power -created: 2019-04-17T06:19:47.0000000Z authors: -- title: Camilla Rosa Silva - url: https://ssw.com.au/people/camilla-rosa-silva + - title: Camilla Rosa Silva + url: https://ssw.com.au/people/camilla-rosa-silva related: [] redirects: [] - +created: 2019-04-17T06:19:47.000Z +archivedreason: null +guid: e286f90c-b6d6-4acb-b908-324fc770a905 --- - This is not one of the main ones, but still relevant. Your domain name is important! -* Try to use the exact match to your product or service, when possible – Example: if you search for the word car, it’s more likely that the first search result will have “car” on it. -* The seniority of your website (5 months domain vs 5 years domain). -* Avoid using dashes on your domain name, as it will make it harder for people to find you, besides reducing your website relevance. It's also harder to remember if they see it somewhere else. -* It’s a good idea to set your domain to auto-renew to ensure that you never forget to renew your domain registration. Don’t be like Australian PM Scott Morrison [who lost control of his domain name](https://www.sbs.com.au/news/pm-s-website-taken-over-by-troll-plays-loop-of-scotty-doesn-t-know) to a prankster. - +Here are a few things: -![](tweet.jpg) -::: bad -Figure: Bad example - What happens when you lose your domain to a prankster and you are the PM. +* **Using exact word match** - Using keywords that closely match your product or service in your domain name can be beneficial for SEO and user understanding. However, it's essential to strike a balance between relevance and the natural flow of the domain name. Example: if you search for the word car, it’s more likely that the first search result will have “car” on it. +* **Maintaining the website's seniority** - Older domains may have more authority and trust with search engines. Newer domains can still perform well but may need more time to establish authority. +* **Avoiding dashes** - Avoiding hyphens in your domain name is generally a good practice because it can make the domain easier to remember and type. Additionally, domains without hyphens often appear cleaner and more professional. +* **Using auto-renewal** - Setting the domain to auto-renew is a smart practice to ensure you don't accidentally lose control of your domain due to expiration. Don’t be like Australian PM Scott Morrison [who lost control of his domain name](https://www.sbs.com.au/news/pm-s-website-taken-over-by-troll-plays-loop-of-scotty-doesn-t-know) to a prankster. +::: bad +![Figure: Bad example - What happens when you lose your domain to a prankster and you are the PM](tweet.jpg) ::: -![](car.jpg) ::: good -Figure: Good Example - This website has its main product 'car' in their domain. - +![Figure: Good Example - This website has its main product 'car' in its domain](car.jpg) :::