diff --git a/categories/management/rules-to-better-recruiting.md b/categories/management/rules-to-better-recruiting.md
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--- a/categories/management/rules-to-better-recruiting.md
+++ b/categories/management/rules-to-better-recruiting.md
@@ -17,6 +17,7 @@ index:
 - prepare-a-special-goodbye-to-a-co-worker-leaving-the-company
 - do-you-thoroughly-test-employment-candidates
 - make-secondary-linkedin-account-obvious
+- successful-reachouts
 
 ---
 
diff --git a/rules/successful-reachouts/developer-reachout-spam.png b/rules/successful-reachouts/developer-reachout-spam.png
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diff --git a/rules/successful-reachouts/rule.md b/rules/successful-reachouts/rule.md
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+++ b/rules/successful-reachouts/rule.md
@@ -0,0 +1,44 @@
+---
+type: rule
+title: Do you know to make LinkedIn reachouts stand out?
+uri: successful-reachouts
+authors:
+  - title: Brady Stroud
+    url: https://www.ssw.com.au/people/brady-stroud
+related:
+  - do-you-know-the-main-features-of-linkedin-talent-hub
+  - when-to-hire-more-people
+  - do-you-use-linkedin-recruiter-to-help-you-find-more-candidates
+created: 2024-03-01T01:55:35.941Z
+guid: 012a5f87-5cfb-4002-8d5f-4d2a8787ed6a
+archivedreason: null
+---
+
+Developers receive a lot of reachouts. Sometimes they are automated and other times they are a person copying and pasting the same message to everyone.
+
+To have your reachout rise above the noise, you need to make it personal and unique.
+
+::: img-medium bad
+![Figure: Typical developers LinkedIn inbox](developer-reachout-spam.png)
+:::
+
+<!-- endintro -->
+
+Here are some tips to make your reachouts stand out:
+
+1. [Use emojis](/use-emojis) - a few emojis can make your message stand out, and feel more personal
+2. Ask a question - most reachouts don't have a proper call to action, they simply ask you to "get in touch". Asking a question engages the candidate and makes them more likely to respond  
+E.g. If you see someone is learning Rust, you could ask "How long have you been learning Rust? We have a few "Rustaceans" in the SSW Brisbane office 🦀"  
+It's important to ask the question early in the message, as most people will only glance at the message
+
+::: greybox
+Hi Bob 👋,
+
+I hope you're well! My name is Brady, and I work as a Software Engineer at SSW. I wanted to reach out to you because we're currently looking for a Senior Software Engineer to join our team in Brisbane, and I think you could be a great fit.
+
+How long have you been doing Rust?
+We have a few "Rustaceans" in the Brisbane office 🦀
+:::
+::: good
+Figure: Good example - Message contains emojis and has a relevant question
+:::