diff --git a/src/Generator.php b/src/Generator.php
index 4ada416..63c5d36 100644
--- a/src/Generator.php
+++ b/src/Generator.php
@@ -257,15 +257,25 @@ public function format(string $format): self
     /**
      * Sets the foreground color of the QrCode.
      *
-     * @param int $red
-     * @param int $green
-     * @param int $blue
+     * @param int|string $redOrHex
+     * @param null|int $green
+     * @param null|int $blue
      * @param null|int $alpha
+     *
      * @return Generator
      */
-    public function color(int $red, int $green, int $blue, ?int $alpha = null): self
+    public function color(int|string $redOrHex, ?int $green = null, ?int $blue = null, ?int $alpha = null): self
     {
-        $this->color = $this->createColor($red, $green, $blue, $alpha);
+        if (is_string($redOrHex)) {
+            $hexToRgb = $this->hexToRgb($redOrHex);
+
+            return $this->color(...$hexToRgb);
+        } else {
+            if (is_null($green) || is_null($blue)) {
+                throw new InvalidArgumentException('You must provide a green and blue value.');
+            }
+        }
+        $this->color = $this->createColor($redOrHex, $green, $blue, $alpha);
 
         return $this;
     }
@@ -273,15 +283,25 @@ public function color(int $red, int $green, int $blue, ?int $alpha = null): self
     /**
      * Sets the background color of the QrCode.
      *
-     * @param int $red
-     * @param int $green
-     * @param int $blue
+     * @param int|string $redOrHex
+     * @param null|int $green
+     * @param null|int $blue
      * @param null|int $alpha
+     *
      * @return Generator
      */
-    public function backgroundColor(int $red, int $green, int $blue, ?int $alpha = null): self
+    public function backgroundColor(int|string $redOrHex, ?int $green = null, ?int $blue = null, ?int $alpha = null): self
     {
-        $this->backgroundColor = $this->createColor($red, $green, $blue, $alpha);
+        if (is_string($redOrHex)) {
+            $hexToRgb = $this->hexToRgb($redOrHex);
+
+            return $this->backgroundColor(...$hexToRgb);
+        } else {
+            if (is_null($green) || is_null($blue)) {
+                throw new InvalidArgumentException('You must provide a green and blue value.');
+            }
+        }
+        $this->backgroundColor = $this->createColor($redOrHex, $green, $blue, $alpha);
 
         return $this;
     }
@@ -313,6 +333,35 @@ public function eyeColor(int $eyeNumber, int $innerRed, int $innerGreen, int $in
         return $this;
     }
 
+    /**
+     * Sets the eye color for the provided eye index by providing hex codes.
+     * @param  int  $eyeNumber
+     * @param  string  $innerHex
+     * @param  string  $outterHex
+     *
+     * @return Generator
+     */
+    public function eyeColorFromHex(int $eyeNumber, string $innerHex, string $outterHex = '#000000'): self
+    {
+        if (!in_array($eyeNumber, [0, 1, 2])) {
+            throw new InvalidArgumentException("\$eyeNumber must be 0, 1, or 2.  {$eyeNumber} is not valid.");
+        }
+
+        return $this->eyeColor($eyeNumber, ...$this->hexToRgb($innerHex), ...$this->hexToRgb($outterHex));
+    }
+
+    /**
+     * Converts a hex color to an array of rgb values.
+     *
+     * @param  string  $hex
+     *
+     * @return array
+     */
+    private function hexToRgb(string $hex): array
+    {
+        return (new HexToRgb($hex))->toRGBArray();
+    }
+
     public function gradient($startRed, $startGreen, $startBlue, $endRed, $endGreen, $endBlue, string $type): self
     {
         $type = strtoupper($type);
diff --git a/src/HexToRgb.php b/src/HexToRgb.php
new file mode 100644
index 0000000..03b8350
--- /dev/null
+++ b/src/HexToRgb.php
@@ -0,0 +1,70 @@
+<?php
+
+namespace SimpleSoftwareIO\QrCode;
+
+use InvalidArgumentException;
+
+class HexToRgb
+{
+    public int $red;
+    public int $green;
+    public int $blue;
+
+    public function __construct(public string $hex, public mixed $alpha = false)
+    {
+        if ($this->validateHex($hex) === false) {
+            throw new InvalidArgumentException('Invalid hex value, not a hex code');
+        }
+
+        $this->hexToRgb($hex, $alpha);
+    }
+
+    public function toRGBArray(): array
+    {
+        return [
+            $this->red,
+            $this->green,
+            $this->blue,
+        ];
+    }
+
+    /**
+     * Validate a hex code. Returns true if valid, false if not.
+     * Taken from Drupal.
+     * @see https://api.drupal.org/api/drupal/core%21lib%21Drupal%21Component%21Utility%21Color.php/function/Color%3A%3AvalidateHex/8.2.x
+     *
+     * @param  string  $hex
+     *
+     * @return bool
+     */
+    private function validateHex(string $hex): bool
+    {
+        return preg_match('/^[#]?([0-9a-fA-F]{3}){1,2}$/', $hex) === 1;
+    }
+
+    /**
+     * Convert a hex code to RGB.
+     *
+     * @see https://stackoverflow.com/questions/15202079/convert-hex-color-to-rgb-values-in-php
+     *
+     * @param  string  $hex
+     * @param  mixed  $alpha
+     *
+     * @return void
+     */
+    private function hexToRgb(string $hex, mixed $alpha = false): void
+    {
+        $hex = str_replace('#', '', $hex);
+        $length = strlen($hex);
+        $this->red = hexdec($length == 6 ? substr($hex, 0, 2) : ($length == 3 ? str_repeat(substr($hex, 0, 1),
+            2) : 0));
+        $this->green = hexdec($length == 6 ? substr($hex, 2, 2) : ($length == 3 ? str_repeat(substr($hex, 1, 1),
+            2) : 0));
+        $this->blue = hexdec($length == 6 ? substr($hex, 4, 2) : ($length == 3 ? str_repeat(substr($hex, 2, 1),
+            2) : 0));
+        if ($alpha) {
+            $this->alpha = $alpha;
+        }
+
+    }
+}
diff --git a/tests/HexToRgbTest.php b/tests/HexToRgbTest.php
new file mode 100644
index 0000000..aac31a7
--- /dev/null
+++ b/tests/HexToRgbTest.php
@@ -0,0 +1,92 @@
+<?php
+
+use PHPUnit\Framework\TestCase;
+use SimpleSoftwareIO\QrCode\Generator;
+
+class HexToRgbTest extends TestCase
+{
+    public function text_hex_code_convert_to_rgb_possible()
+    {
+        $this->assertInstanceOf(Generator::class, (new Generator)->color('#ff0000'));
+        $this->assertInstanceOf(Generator::class, (new Generator)->backgroundColor('#ffffff'));
+        $this->assertInstanceOf(Generator::class, (new Generator)->eyeColorFromHex(0, '#ffff00', '#0000ff'));
+    }
+
+    public function test_color_is_set()
+    {
+        $generator = (new Generator)->color('#324B64');
+        $this->assertEquals(50, $generator->getFill()->getForegroundColor()->toRgb()->getRed());
+        $this->assertEquals(75, $generator->getFill()->getForegroundColor()->toRgb()->getGreen());
+        $this->assertEquals(100, $generator->getFill()->getForegroundColor()->toRgb()->getBlue());
+
+        $generator = (new Generator)->color('#324B64', alpha: 25);
+//        $this->assertEquals(25, $generator->getFill()->getForegroundColor()->getAlpha());
+        $this->assertEquals(50, $generator->getFill()->getForegroundColor()->toRgb()->getRed());
+        $this->assertEquals(75, $generator->getFill()->getForegroundColor()->toRgb()->getGreen());
+        $this->assertEquals(100, $generator->getFill()->getForegroundColor()->toRgb()->getBlue());
+
+        $generator = (new Generator)->color('#324B64', alpha: 0);
+        //$this->assertEquals(0, $generator->getFill()->getForegroundColor()->getAlpha());
+        $this->assertEquals(50, $generator->getFill()->getForegroundColor()->toRgb()->getRed());
+        $this->assertEquals(75, $generator->getFill()->getForegroundColor()->toRgb()->getGreen());
+        $this->assertEquals(100, $generator->getFill()->getForegroundColor()->toRgb()->getBlue());
+        $this->markTestIncomplete('This test has not been tested yet.');
+    }
+
+    public function test_background_color_is_set()
+    {
+        $generator = (new Generator)->backgroundColor('#324B64');
+        $this->assertEquals(50, $generator->getFill()->getBackgroundColor()->toRgb()->getRed());
+        $this->assertEquals(75, $generator->getFill()->getBackgroundColor()->toRgb()->getGreen());
+        $this->assertEquals(100, $generator->getFill()->getBackgroundColor()->toRgb()->getBlue());
+
+        $generator = (new Generator)->backgroundColor('#324B64', alpha: 25);
+       // $this->assertEquals(25, $generator->getFill()->getBackgroundColor()->getAlpha());
+        $this->assertEquals(50, $generator->getFill()->getBackgroundColor()->toRgb()->getRed());
+        $this->assertEquals(75, $generator->getFill()->getBackgroundColor()->toRgb()->getGreen());
+        $this->assertEquals(100, $generator->getFill()->getBackgroundColor()->toRgb()->getBlue());
+        $this->markTestIncomplete('Alpha is not yet tested.');
+    }
+
+    public function test_eye_color_is_set()
+    {
+        $generator = (new Generator)->eyeColorFromHex(0, '#000000', '#fff');
+        $generator = $generator->eyeColorFromHex(1, '#000', '#fff');
+        $generator = $generator->eyeColorFromHex(2, '#000', '#fff');
+
+        $this->assertEquals(0, $generator->getFill()->getTopLeftEyeFill()->getExternalColor()->getRed());
+        $this->assertEquals(0, $generator->getFill()->getTopLeftEyeFill()->getExternalColor()->getGreen());
+        $this->assertEquals(0, $generator->getFill()->getTopLeftEyeFill()->getExternalColor()->getBlue());
+        $this->assertEquals(255, $generator->getFill()->getTopLeftEyeFill()->getInternalColor()->getRed());
+        $this->assertEquals(255, $generator->getFill()->getTopLeftEyeFill()->getInternalColor()->getGreen());
+        $this->assertEquals(255, $generator->getFill()->getTopLeftEyeFill()->getInternalColor()->getBlue());
+
+        $this->assertEquals(0, $generator->getFill()->getTopRightEyeFill()->getExternalColor()->getRed());
+        $this->assertEquals(0, $generator->getFill()->getTopRightEyeFill()->getExternalColor()->getGreen());
+        $this->assertEquals(0, $generator->getFill()->getTopRightEyeFill()->getExternalColor()->getBlue());
+        $this->assertEquals(255, $generator->getFill()->getTopRightEyeFill()->getInternalColor()->getRed());
+        $this->assertEquals(255, $generator->getFill()->getTopRightEyeFill()->getInternalColor()->getGreen());
+        $this->assertEquals(255, $generator->getFill()->getTopRightEyeFill()->getInternalColor()->getBlue());
+
+        $generator = (new Generator)->eyeColor(2, 0, 0, 0, 255, 255, 255);
+        $this->assertEquals(0, $generator->getFill()->getBottomLeftEyeFill()->getExternalColor()->getRed());
+        $this->assertEquals(0, $generator->getFill()->getBottomLeftEyeFill()->getExternalColor()->getGreen());
+        $this->assertEquals(0, $generator->getFill()->getBottomLeftEyeFill()->getExternalColor()->getBlue());
+        $this->assertEquals(255, $generator->getFill()->getBottomLeftEyeFill()->getInternalColor()->getRed());
+        $this->assertEquals(255, $generator->getFill()->getBottomLeftEyeFill()->getInternalColor()->getGreen());
+        $this->assertEquals(255, $generator->getFill()->getBottomLeftEyeFill()->getInternalColor()->getBlue());
+    }
+
+    public function test_eye_color_throws_exception_with_number_greater_than_2()
+    {
+        $this->expectException(InvalidArgumentException::class);
+        (new Generator)->eyeColorFromHex(3, '#fff', '#000');
+    }
+
+    public function test_eye_color_throws_exception_with_negative_number()
+    {
+        $this->expectException(InvalidArgumentException::class);
+        (new Generator)->eyeColorFromHex(-1, '#fff', '#000');
+    }
+
+}