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The one that is starting to work for me lately with big corporations is emailing an executive and playing the young/student CEO card.
<blockquote>
"Hi ____________,
<br>
I am_________ from a start-up out of the University of Waterloo. We have developed a new technology and are starting to test with (list competitor here)_____________ .
<br>We are trying to get into contact with experts in the industry like yourself to get some feedback. Could we schedule a convenient time to chat, your feedback makes a huge difference to our business and we can meet at your choice of location?"
</blockquote>
1st meeting: intro what the company does and schedule a demo for advice