diff --git a/Makefile b/Makefile
index 8ed93c3..653e7e2 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 0.8.2
+VERSION ?= 0.9.0
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "candidate,fast,stable")
diff --git a/bundle/manifests/cloudflare-operator.clusterserviceversion.yaml b/bundle/manifests/cloudflare-operator.clusterserviceversion.yaml
index 0eaee9f..076ad5e 100644
--- a/bundle/manifests/cloudflare-operator.clusterserviceversion.yaml
+++ b/bundle/manifests/cloudflare-operator.clusterserviceversion.yaml
@@ -71,7 +71,7 @@ metadata:
     capabilities: Basic Install
     operators.operatorframework.io/builder: operator-sdk-v1.25.2
     operators.operatorframework.io/project_layout: go.kubebuilder.io/v3
-  name: cloudflare-operator.v0.8.2
+  name: cloudflare-operator.v0.9.0
   namespace: placeholder
 spec:
   apiservicedefinitions: {}
@@ -275,7 +275,7 @@ spec:
                 - --leader-elect
                 command:
                 - /manager
-                image: adyanth/cloudflare-operator:0.8.2
+                image: adyanth/cloudflare-operator:0.9.0
                 livenessProbe:
                   httpGet:
                     path: /healthz
@@ -383,4 +383,4 @@ spec:
   provider:
     name: adyanth.dev
     url: https://github.com/adyanth/cloudflare-operator
-  version: 0.8.2
+  version: 0.9.0
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 62f1dbf..643e3f6 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -13,4 +13,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: adyanth/cloudflare-operator
-  newTag: 0.8.2
+  newTag: 0.9.0