From 475c088337a55f18026d23c9274dd66990655067 Mon Sep 17 00:00:00 2001 From: yacketysmackety Date: Fri, 13 Sep 2024 09:22:20 +0100 Subject: [PATCH] Update index.html.md.erb Removing the additional H1s --- .../funnel-explorations/index.html.md.erb | 16 ++++++++-------- 1 file changed, 8 insertions(+), 8 deletions(-) diff --git a/source/analysis/govuk-ga4/use-ga4/funnel-explorations/index.html.md.erb b/source/analysis/govuk-ga4/use-ga4/funnel-explorations/index.html.md.erb index 2d86a07..75adfbe 100644 --- a/source/analysis/govuk-ga4/use-ga4/funnel-explorations/index.html.md.erb +++ b/source/analysis/govuk-ga4/use-ga4/funnel-explorations/index.html.md.erb @@ -5,28 +5,28 @@ last_reviewed_on: 2024-09-12 review_in: 6 months --- -# What is a Funnel Exploration? +# Using Funnel Explorations in GA4 GA4 funnel explorations are one of the standard exploration report types available to users in the GA4 interface. They allow you to visualise and analyse the sequence of steps users take to complete a task or journey. It can help you see where users drop off and optimise those points. Here's a guide on how to use GA4 funnel explorations in the GOV.UK GA4 Property: -# Creating a Funnel Exploration +## Creating a Funnel Exploration Follow these steps to create a funnel in GA4: -## Step 1: Navigate to Funnel Explorations +### Step 1: Navigate to Funnel Explorations In the left-hand menu, click on "Explore". After this, choose "Funnel exploration" from the template gallery. -## Step 2: Clearing Predefined Funnel Examples +### Step 2: Clearing Predefined Funnel Examples There will be two columns on the left hand side of the screen - ‘Variables’ and ‘Settings’. In the ‘Variables’ column you select all the segments, dimensions and metrics that you might want to use from the GA4 data, and you drag these into the ‘Settings’ column to visualise them in your funnel. When you first arrive on the funnel exploration screen, there may be a pre-populated funnel exploration example. You are able to build your own funnel exploration by changing these predefined steps and removing the items underneath the ‘Steps’ section in the Settings column - to do this click the ‘x’ symbol next to any items in this list. If there are any other items under the ‘Segment Comparisons’, ‘Breakdown’ or ‘Next Action’ sections, remove these too. -## Step 3: Create Your Funnel Exploration - GOV.UK Example +### Step 3: Create Your Funnel Exploration - GOV.UK Example Let’s imagine we want to create a funnel which shows the number of users who arrive on the GOV.UK homepage, next navigate to the Universal Credit sign in page, and then hit the ‘Sign in’ button on this page. Let’s say we also want to find out the split of devices that users are using to make this journey. It may be helpful to refer to the completed example funnel exploration as described above [here](https://analytics.google.com/analytics/web/#/analysis/p330577055/edit/WfwKo2xcQ_-5uii4uShtzg) @@ -44,7 +44,7 @@ Set up explanation: - Finally, we can drag ‘Device category’ from the ‘Dimensions’ section under the Variables column into the ‘Breakdown’ section of the Settings column to split our funnel to show data for different devices. -## Step 4: Choose the Scope of the Funnel +### Step 4: Choose the Scope of the Funnel You are able to toggle between having an ‘open’ or ‘closed’ funnel under the ‘Visualisation’ section of the ‘Settings’ column. @@ -52,11 +52,11 @@ You are able to toggle between having an ‘open’ or ‘closed’ funnel under - __Closed Funnel:__ Users must follow the steps in the defined sequence to be counted. -## Step 5: Apply Filters (Optional) +### Step 5: Apply Filters (Optional) You can apply filters to include/exclude specific user segments, like only showing data for users from a particular country or device type. -# Analysing and Sharing Funnel Data +## Analysing and Sharing Funnel Data This guidance is by no means exhaustive, but some general tips for analysing your funnel explorations: