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rebrand.html
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<!DOCTYPE HTML>
<html>
<head>
<title>Making The Shop</title>
<meta charset="utf-8" />
<meta name="viewport" content="width=device-width, initial-scale=1, user-scalable=no" />
<link rel="stylesheet" href="assets/css/main.css" />
<link rel="stylesheet" typce="text/css" href="assets/css/jquery.fancybox.css" />
<noscript><link rel="stylesheet" href="assets/css/noscript.css" /></noscript>
</head>
<body class="is-loading">
<!-- Wrapper -->
<div id="wrapper" class="fade-in">
<!-- Header -->
<header id="header">
<a href="index.html" class="logo">Making The Shop</a>
</header>
<!-- Nav -->
<nav id="nav">
<ul class="links">
<li><a href="index.html">Our Story</a></li>
<li><a href="team.html">The Team</a></li>
<li class="active"><a href="projects.html">Projects</a></li>
<li><a href="reflections.html">Reflections</a></li>
<li><a href="photos.html">Photos</a></li>
</ul>
<ul class="icons">
<li><a href="http://www.instagram.com/theolinshop" class="icon fa-instagram"><span class="label">Instagram</span></a></li>
</ul>
</nav>
<!-- Main -->
<div id="main">
<!-- Post -->
<section class="post">
<header class="major">
<h1>Rebranding</h1>
<div align=center><img src="images/rebrand_logo4.png" alt="" /></div>
</header>
<p><h3>The Opportunity</h3></p>
<p><b>Olin College of Engineering is a laboratory for engineering education.</b> This is part of the mission statement of the college,
which is telegraphed at all levels of administration. Olin seeks to integrate this approach into all of the different aspects
of their project. This includes curricular and policy innovations, spatial innovations, and infrastructural innovations. Rebranding
making at Olin is a project which brings this perspective into the shop spaces and policies at the college.</p>
<p>Rebranding making at Olin</b> is a collaborative effort being undertaken by Olin College of Engineering and <a href="http://workshop.co/">Work-Shop</a> to
articulate and communicate Olin’s unique view on how making forms an integral part of solving engineering
problems. At the core of this perspective is Olin’s shop space, which supports both exploratory making
and more production-oriented fabrication on campus.</p>
<h3>Goals</h3>
<p>Design a brand identity system and (to-be-collaboratively-specified) brand collateral for Olin’s
perspective on making in engineering education. This brand should be authentic in its representation
of the student perspective, centered around increasing access to making and spaces for making at Olin,
and empowering in the toolset it provides for communication.</p>
<h3>Metrics of Success</h3>
<p>The success of The Shop's new brand will be measured by the extent to which it's adopted by and propagated
throughout the community. The willingness and desire of student workers to extend the brand to improvements to spaces
shop swag, and new documents will determine how effectively it captures and expresses the culture we hope to
grow and strengthen in The Shop.</p>
<div class="box alt">
<div class="row 50% uniform">
<div class="4u"><span class="image fit"><a data-fancybox="gallery" data-caption="Nic and Aaron (not pictured) brainstorm brand facets and qualities" href="images/rebrand_nic_big.jpg">
<img class="myImg" src="images/rebrand_nic_small.jpg"/></a></span></div>
<div class="4u"><span class="image fit"><a data-fancybox="gallery" data-caption="The brand matrix emerging from a collaborative effort to capture the project" href="images/rebrand_matrix_big.jpg">
<img class="myImg" src="images/rebrand_matrix_small.jpg"/></a></span></div>
<div class="4u$"><span class="image fit"><a data-fancybox="gallery" data-caption="From The Shop's style guide - a guide to creating and using the logo" href="images/rebrand_logo_guide_big.jpg">
<img class="myImg" src="images/rebrand_logo_guide_small.jpg"/></a></span></div>
<!-- Break -->
<div class="4u"><span class="image fit"><a data-fancybox="gallery" data-caption="Elements of The Shop's new brand on a t-shirt" href="images/rebrand_tshirt_big.jpg">
<img class="myImg" src="images/rebrand_tshirt_small.jpg"/></a></span></div>
<div class="4u"><span class="image fit"><a data-fancybox="gallery" data-caption="Everyone loves a nice poster" href="images/rebrand_poster_big.jpg">
<img class="myImg" src="images/rebrand_poster_small.jpg"/></a></span></div>
<div class="4u$"><span class="image fit"><a data-fancybox="gallery" data-caption="A document template for rebranded training and policy documents" href="images/rebrand_doc_template_big.jpg">
<img class="myImg" src="images/rebrand_doc_template_small.jpg"/></a></span></div>
</div>
</div>
</section>
</div>
<!-- Copyright -->
<div id="copyright">
</div>
</div>
<!-- Scripts -->
<script src="https://ajax.googleapis.com/ajax/libs/jquery/3.3.1/jquery.min.js"></script>
<script src="assets/js/jquery.fancybox.min.js"></script>
<script src="assets/js/jquery.min.js"></script>
<script src="assets/js/jquery.scrollex.min.js"></script>
<script src="assets/js/jquery.scrolly.min.js"></script>
<script src="assets/js/skel.min.js"></script>
<script src="assets/js/util.js"></script>
<script src="assets/js/main.js"></script>
</body>
</html>