diff --git a/Makefile b/Makefile
index 35de6853dbb8..eba9f31fb272 100644
--- a/Makefile
+++ b/Makefile
@@ -31,7 +31,7 @@ HELM_OPTS ?= --set serviceAccount.annotations.eks\\.amazonaws\\.com/role-arn=${K
 # CR for local builds of Karpenter
 SYSTEM_NAMESPACE ?= karpenter
 KARPENTER_VERSION ?= $(shell git tag --sort=committerdate | tail -1)
-KO_DOCKER_REPO ?= ${AWS_ACCOUNT_ID}.dkr.ecr.${AWS_DEFAULT_REGION}.amazonaws.com/karpenter
+KO_DOCKER_REPO ?= ${AWS_ACCOUNT_ID}.dkr.ecr.${AWS_DEFAULT_REGION}.amazonaws.com/dev
 GETTING_STARTED_SCRIPT_DIR = website/content/en/preview/getting-started/getting-started-with-karpenter/scripts
 
 # Common Directories
@@ -131,13 +131,13 @@ licenses: download ## Verifies dependency licenses
 setup: ## Sets up the IAM roles needed prior to deploying the karpenter-controller. This command only needs to be run once
 	CLUSTER_NAME=${CLUSTER_NAME} ./$(GETTING_STARTED_SCRIPT_DIR)/add-roles.sh $(KARPENTER_VERSION)
 
-build: ## Build the Karpenter controller images using ko build
-	$(eval CONTROLLER_IMG=$(shell $(WITH_GOFLAGS) KO_DOCKER_REPO="$(KO_DOCKER_REPO)" ko build -B github.com/aws/karpenter/cmd/controller))
+image: ## Build the Karpenter controller images using ko build
+	$(eval CONTROLLER_IMG=$(shell $(WITH_GOFLAGS) KO_DOCKER_REPO="$(KO_DOCKER_REPO)" ko build --bare github.com/aws/karpenter/cmd/controller))
 	$(eval IMG_REPOSITORY=$(shell echo $(CONTROLLER_IMG) | cut -d "@" -f 1 | cut -d ":" -f 1))
 	$(eval IMG_TAG=$(shell echo $(CONTROLLER_IMG) | cut -d "@" -f 1 | cut -d ":" -f 2 -s))
 	$(eval IMG_DIGEST=$(shell echo $(CONTROLLER_IMG) | cut -d "@" -f 2))
 
-apply: build ## Deploy the controller from the current state of your git repository into your ~/.kube/config cluster
+apply: image ## Deploy the controller from the current state of your git repository into your ~/.kube/config cluster
 	helm upgrade --install karpenter charts/karpenter --namespace ${SYSTEM_NAMESPACE} \
 		$(HELM_OPTS) \
 		--set controller.image.repository=$(IMG_REPOSITORY) \
diff --git a/website/content/en/docs/contributing/development-guide.md b/website/content/en/docs/contributing/development-guide.md
index 4f59fabd563f..d936cec581d2 100644
--- a/website/content/en/docs/contributing/development-guide.md
+++ b/website/content/en/docs/contributing/development-guide.md
@@ -62,7 +62,7 @@ make presubmit # run codegen, lint, and tests
 If you are only interested in building the Karpenter images and not deploying the updated release to your cluster immediately with Helm, you can run
 
 ```bash
-make build # build and push the karpenter images
+make image # build and push the karpenter images
 ```
 
 ### Testing
@@ -106,15 +106,12 @@ stern -n karpenter -l app.kubernetes.io/name=karpenter
 ### AWS
 
 For local development on Karpenter you will need a Docker repo which can manage your images for Karpenter components.
-You can use the following command to provision an ECR repository.
+You can use the following command to provision an ECR repository. We recommend using a single "dev" repository for 
+development across multiple projects, and to use specific image hashes instead of image tags. 
 
 ```bash
 aws ecr create-repository \
-    --repository-name karpenter/controller \
-    --image-scanning-configuration scanOnPush=true \
-    --region "${AWS_DEFAULT_REGION}"
-aws ecr create-repository \
-    --repository-name karpenter/webhook \
+    --repository-name dev \
     --image-scanning-configuration scanOnPush=true \
     --region "${AWS_DEFAULT_REGION}"
 ```
@@ -122,7 +119,7 @@ aws ecr create-repository \
 Once you have your ECR repository provisioned, configure your Docker daemon to authenticate with your newly created repository.
 
 ```bash
-export KO_DOCKER_REPO="${AWS_ACCOUNT_ID}.dkr.ecr.${AWS_DEFAULT_REGION}.amazonaws.com/karpenter"
+export KO_DOCKER_REPO="${AWS_ACCOUNT_ID}.dkr.ecr.${AWS_DEFAULT_REGION}.amazonaws.com/dev"
 aws ecr get-login-password --region "${AWS_DEFAULT_REGION}" | docker login --username AWS --password-stdin "${KO_DOCKER_REPO}"
 ```
 
diff --git a/website/content/en/preview/contributing/development-guide.md b/website/content/en/preview/contributing/development-guide.md
index 4f59fabd563f..d936cec581d2 100644
--- a/website/content/en/preview/contributing/development-guide.md
+++ b/website/content/en/preview/contributing/development-guide.md
@@ -62,7 +62,7 @@ make presubmit # run codegen, lint, and tests
 If you are only interested in building the Karpenter images and not deploying the updated release to your cluster immediately with Helm, you can run
 
 ```bash
-make build # build and push the karpenter images
+make image # build and push the karpenter images
 ```
 
 ### Testing
@@ -106,15 +106,12 @@ stern -n karpenter -l app.kubernetes.io/name=karpenter
 ### AWS
 
 For local development on Karpenter you will need a Docker repo which can manage your images for Karpenter components.
-You can use the following command to provision an ECR repository.
+You can use the following command to provision an ECR repository. We recommend using a single "dev" repository for 
+development across multiple projects, and to use specific image hashes instead of image tags. 
 
 ```bash
 aws ecr create-repository \
-    --repository-name karpenter/controller \
-    --image-scanning-configuration scanOnPush=true \
-    --region "${AWS_DEFAULT_REGION}"
-aws ecr create-repository \
-    --repository-name karpenter/webhook \
+    --repository-name dev \
     --image-scanning-configuration scanOnPush=true \
     --region "${AWS_DEFAULT_REGION}"
 ```
@@ -122,7 +119,7 @@ aws ecr create-repository \
 Once you have your ECR repository provisioned, configure your Docker daemon to authenticate with your newly created repository.
 
 ```bash
-export KO_DOCKER_REPO="${AWS_ACCOUNT_ID}.dkr.ecr.${AWS_DEFAULT_REGION}.amazonaws.com/karpenter"
+export KO_DOCKER_REPO="${AWS_ACCOUNT_ID}.dkr.ecr.${AWS_DEFAULT_REGION}.amazonaws.com/dev"
 aws ecr get-login-password --region "${AWS_DEFAULT_REGION}" | docker login --username AWS --password-stdin "${KO_DOCKER_REPO}"
 ```
 
diff --git a/website/content/en/v0.29/contributing/development-guide.md b/website/content/en/v0.29/contributing/development-guide.md
index 4f59fabd563f..21e369ce87b6 100644
--- a/website/content/en/v0.29/contributing/development-guide.md
+++ b/website/content/en/v0.29/contributing/development-guide.md
@@ -62,7 +62,7 @@ make presubmit # run codegen, lint, and tests
 If you are only interested in building the Karpenter images and not deploying the updated release to your cluster immediately with Helm, you can run
 
 ```bash
-make build # build and push the karpenter images
+make image # build and push the karpenter images
 ```
 
 ### Testing