diff --git a/src/app/components/ATIAnalytics/atiUrl/index.ts b/src/app/components/ATIAnalytics/atiUrl/index.ts
index 6b2bcda0ab6..ecb8e88afb2 100644
--- a/src/app/components/ATIAnalytics/atiUrl/index.ts
+++ b/src/app/components/ATIAnalytics/atiUrl/index.ts
@@ -45,6 +45,7 @@ export const buildATIPageTrackPath = ({
   categoryName,
   campaigns,
   nationsProducer,
+  experimentVariant,
 }: ATIPageTrackingProps) => {
   const href = getHref(platform);
   const referrer = getReferrer(platform, origin, previousPath);
@@ -214,6 +215,22 @@ export const buildATIPageTrackPath = ({
       value: getATIMarketingString(href, campaignType),
       wrap: false,
     },
+    ...(experimentVariant
+      ? [
+          {
+            key: 'mv_test',
+            description: 'Article page banner experiment',
+            value: `Election Banner Experiment`,
+            wrap: false,
+          },
+          {
+            key: 'mv_creation',
+            description: 'Article page banner variant',
+            value: `${experimentVariant}`,
+            wrap: false,
+          },
+        ]
+      : []),
     ...getRSSMarketingString(href, campaignType),
     ...(onOnionTld()
       ? [
diff --git a/src/app/components/ATIAnalytics/params/genericPage/buildParams.ts b/src/app/components/ATIAnalytics/params/genericPage/buildParams.ts
index 1c0cf86f44d..96b5e492473 100644
--- a/src/app/components/ATIAnalytics/params/genericPage/buildParams.ts
+++ b/src/app/components/ATIAnalytics/params/genericPage/buildParams.ts
@@ -25,6 +25,7 @@ export const buildPageATIParams = ({
     producerId,
     timePublished,
     timeUpdated,
+    experimentVariant,
   } = atiData;
 
   return {
@@ -49,6 +50,7 @@ export const buildPageATIParams = ({
     statsDestination,
     timePublished,
     timeUpdated,
+    ...(experimentVariant && { experimentVariant }),
   };
 };
 
diff --git a/src/app/components/ATIAnalytics/types.ts b/src/app/components/ATIAnalytics/types.ts
index a5f438cec35..5e3f67700dd 100644
--- a/src/app/components/ATIAnalytics/types.ts
+++ b/src/app/components/ATIAnalytics/types.ts
@@ -30,6 +30,7 @@ export interface ATIData {
   producerName?: string | null;
   timePublished?: string | null;
   timeUpdated?: string | null;
+  experimentVariant?: string | null;
 }
 
 export interface PageData {
@@ -131,6 +132,7 @@ export interface ATIPageTrackingProps {
   categoryName?: string | null;
   campaigns?: { campaignId?: string; campaignName?: string }[] | null;
   nationsProducer?: string | null;
+  experimentVariant?: string | null;
 }
 
 export interface ATIProps {
diff --git a/src/app/hooks/useOptimizelyMvtVariation/index.jsx b/src/app/hooks/useOptimizelyMvtVariation/index.jsx
index af80b2f2129..0335acf9abe 100644
--- a/src/app/hooks/useOptimizelyMvtVariation/index.jsx
+++ b/src/app/hooks/useOptimizelyMvtVariation/index.jsx
@@ -1,11 +1,13 @@
 import { useContext } from 'react';
 import { OptimizelyContext } from '@optimizely/react-sdk';
 import { RequestContext } from '#contexts/RequestContext';
+import useToggle from '#hooks/useToggle';
 import activateExperiment from './activateExperiment';
 
 const useOptimizelyMvtVariation = id => {
   const { optimizely } = useContext(OptimizelyContext);
   const { mvtExperiments } = useContext(RequestContext);
+  const { enabled: electionBannerEnabled } = useToggle('electionBanner');
 
   if (!mvtExperiments || mvtExperiments.length === 0 || id === null) {
     return null;
@@ -15,7 +17,7 @@ const useOptimizelyMvtVariation = id => {
     ({ experimentName }) => experimentName === id,
   );
 
-  if (!experiment) return null;
+  if (!experiment || !electionBannerEnabled) return null;
 
   const isEnabled = experiment.enabled;
   const variation = isEnabled && experiment.variation;
diff --git a/src/app/hooks/useOptimizelyMvtVariation/index.test.jsx b/src/app/hooks/useOptimizelyMvtVariation/index.test.jsx
index 75e8a4cb5b1..3412b2d6259 100644
--- a/src/app/hooks/useOptimizelyMvtVariation/index.test.jsx
+++ b/src/app/hooks/useOptimizelyMvtVariation/index.test.jsx
@@ -1,6 +1,7 @@
 import React from 'react';
 import { renderHook } from '#app/components/react-testing-library-with-providers';
 import { RequestContextProvider } from '#contexts/RequestContext';
+import { ToggleContextProvider } from '#contexts/ToggleContext';
 import useOptimizelyMvtVariation from '.';
 import * as activateExperiment from './activateExperiment';
 
@@ -22,7 +23,11 @@ describe('useOptimizelyMvtVariation custom hook', () => {
       pathname: 'bar',
     };
     const wrapper = ({ children }) => (
-      <RequestContextProvider {...props}>{children}</RequestContextProvider>
+      <RequestContextProvider {...props}>
+        <ToggleContextProvider toggles={{ electionBanner: { enabled: true } }}>
+          {children}
+        </ToggleContextProvider>
+      </RequestContextProvider>
     );
     return renderHook(() => useOptimizelyMvtVariation(flagId), {
       wrapper,
diff --git a/src/app/hooks/useOptimizelyVariation/index.jsx b/src/app/hooks/useOptimizelyVariation/index.jsx
index 6fc745815c4..7d522c301dc 100644
--- a/src/app/hooks/useOptimizelyVariation/index.jsx
+++ b/src/app/hooks/useOptimizelyVariation/index.jsx
@@ -2,7 +2,7 @@
 import { useState, useEffect } from 'react';
 import { useDecision } from '@optimizely/react-sdk';
 
-const isClientSide = true;
+const isClientSide = false;
 
 // ALTHOUGH THIS FUNCTION BREAKS REACT RULES BY USING CONDITIONAL HOOKS,
 // WE CAN SAFELY DO SO SINCE isClientSide IS A CONSTANT AND THEREFORE GUARANTEES THAT
diff --git a/src/app/pages/ArticlePage/ArticlePage.tsx b/src/app/pages/ArticlePage/ArticlePage.tsx
index 61243f9ccfd..6e38ce2c167 100644
--- a/src/app/pages/ArticlePage/ArticlePage.tsx
+++ b/src/app/pages/ArticlePage/ArticlePage.tsx
@@ -1,8 +1,9 @@
 /** @jsx jsx */
-
-import { useContext } from 'react';
+/** @jsxFrag React.Fragment */
+import React, { useContext } from 'react';
 import { jsx, useTheme } from '@emotion/react';
 import useToggle from '#hooks/useToggle';
+import useOptimizelyMvtVariation from '#hooks/useOptimizelyMvtVariation';
 import { singleTextBlock } from '#app/models/blocks';
 import ArticleMetadata from '#containers/ArticleMetadata';
 import { RequestContext } from '#contexts/RequestContext';
@@ -39,6 +40,8 @@ import CpsRecommendations from '#containers/CpsRecommendations';
 import InlinePodcastPromo from '#containers/PodcastPromo/Inline';
 import { Article, OptimoBylineBlock } from '#app/models/types/optimo';
 import ScrollablePromo from '#components/ScrollablePromo';
+import OptimizelyArticleCompleteTracking from '#app/legacy/containers/OptimizelyArticleCompleteTracking';
+import OptimizelyPageViewTracking from '#app/legacy/containers/OptimizelyPageViewTracking';
 import ElectionBanner from './ElectionBanner';
 
 import ImageWithCaption from '../../components/ImageWithCaption';
@@ -87,6 +90,10 @@ const ArticlePage = ({ pageData }: { pageData: Article }) => {
     palette: { GREY_2, WHITE },
   } = useTheme();
 
+  const experimentVariant = useOptimizelyMvtVariation(
+    'newswb_01_ap_banner_election',
+  );
+
   const allowAdvertising = pageData?.metadata?.allowAdvertising ?? false;
   const adcampaign = pageData?.metadata?.adCampaignKeyword;
   const isTransliterated =
@@ -137,6 +144,7 @@ const ArticlePage = ({ pageData }: { pageData: Article }) => {
   const atiData = {
     ...atiAnalytics,
     ...(isCPS && { pageTitle: `${atiAnalytics.pageTitle} - ${brandName}` }),
+    ...(experimentVariant && { experimentVariant }),
   };
 
   const topStoriesContent = pageData?.secondaryColumn?.topStories;
@@ -305,6 +313,12 @@ const ArticlePage = ({ pageData }: { pageData: Article }) => {
           mobileDivider={showTopics}
         />
       )}
+      {experimentVariant && (
+        <>
+          <OptimizelyArticleCompleteTracking />
+          <OptimizelyPageViewTracking />
+        </>
+      )}
     </div>
   );
 };
diff --git a/src/app/pages/ArticlePage/ElectionBanner/index.tsx b/src/app/pages/ArticlePage/ElectionBanner/index.tsx
index 55952f5c0a9..2f7e7bedd5a 100644
--- a/src/app/pages/ArticlePage/ElectionBanner/index.tsx
+++ b/src/app/pages/ArticlePage/ElectionBanner/index.tsx
@@ -7,6 +7,7 @@ import AmpIframe from '#app/components/AmpIframe';
 import useToggle from '#app/hooks/useToggle';
 import { Tag } from '#app/components/Metadata/types';
 import { ServiceContext } from '#app/contexts/ServiceContext';
+import useOptimizelyMvtVariation from '#app/hooks/useOptimizelyMvtVariation';
 import { getEnvConfig } from '#app/lib/utilities/getEnvConfig';
 import { MetadataTaggings } from '#app/models/types/metadata';
 import { Services } from '#app/models/types/global';
@@ -35,6 +36,8 @@ export default function ElectionBanner({ aboutTags, taggings }: Props) {
   const { enabled: electionBannerEnabled }: { enabled: boolean | null } =
     useToggle('electionBanner');
 
+  const variation = useOptimizelyMvtVariation('newswb_01_ap_banner_election');
+
   if (isLite) return null;
 
   const {
@@ -57,6 +60,7 @@ export default function ElectionBanner({ aboutTags, taggings }: Props) {
     !isEditoriallySensitive && validAboutTag && electionBannerEnabled;
 
   if (!showBanner) return null;
+  if (variation === 'off') return null;
 
   const {
     SIMORGH_APP_ENV,
diff --git a/src/app/pages/ArticlePage/index.tsx b/src/app/pages/ArticlePage/index.tsx
index 116c11b5248..1e48edc5215 100644
--- a/src/app/pages/ArticlePage/index.tsx
+++ b/src/app/pages/ArticlePage/index.tsx
@@ -1,4 +1,7 @@
+import withOptimizelyProvider from '#app/legacy/containers/PageHandlers/withOptimizelyProvider';
 import ArticlePage from './ArticlePage';
 import applyBasicPageHandlers from '../utils/applyBasicPageHandlers';
 
-export default applyBasicPageHandlers(ArticlePage);
+const OptimizelyArticle = withOptimizelyProvider(ArticlePage);
+
+export default applyBasicPageHandlers(OptimizelyArticle);
diff --git a/src/server/utilities/mvtHeader/enabledExperimentsList.js b/src/server/utilities/mvtHeader/enabledExperimentsList.js
index ddc954c7b85..a171f6d5e04 100644
--- a/src/server/utilities/mvtHeader/enabledExperimentsList.js
+++ b/src/server/utilities/mvtHeader/enabledExperimentsList.js
@@ -9,8 +9,8 @@ Add enabled experiments objects inside this array in this format:
 */
 const enabledExperimentList = [
   {
-    name: 'test_2',
-    services: ['pidgin'],
+    name: 'newswb_01_ap_banner_election',
+    services: ['mundo', 'portuguese'],
     pageTypes: ['article'],
   },
 ];