diff --git a/src/app/app.component.ts b/src/app/app.component.ts
index 696ae85ea36..a65fccba968 100644
--- a/src/app/app.component.ts
+++ b/src/app/app.component.ts
@@ -87,8 +87,6 @@ import { sleep } from '../utils';
   (window as any).handleOpenURL_LastURL = url;
 };
 
-declare var AppboyPlugin: any;
-
 @Component({
   templateUrl: 'app.html',
   providers: [TouchIdProvider]
@@ -470,8 +468,11 @@ export class CopayApp {
       const user = await this.persistenceProvider.getBitPayIdUserInfo(
         Network[this.NETWORK]
       );
-      if (user && user.email) {
-        AppboyPlugin.setEmail(user.email);
+      const brazeUserSet = await this.persistenceProvider.getBrazeUserSet(
+        Network[this.NETWORK]
+      );
+      if (user && !brazeUserSet) {
+        this.bitpayIdProvider.setBrazeUser(user);
       }
     }
 
diff --git a/src/providers/bitpay-id/bitpay-id.ts b/src/providers/bitpay-id/bitpay-id.ts
index bd063a41249..1227a6fc2f9 100644
--- a/src/providers/bitpay-id/bitpay-id.ts
+++ b/src/providers/bitpay-id/bitpay-id.ts
@@ -140,10 +140,6 @@ export class BitPayIdProvider {
                 incentiveLevelId
               } = data;
 
-              if (email) {
-                AppboyPlugin.setEmail(email);
-              }
-
               if (experiments && experiments.includes('NADebitCard')) {
                 this.persistenceProvider.setCardExperimentFlag('enabled');
                 this.events.publish('experimentUpdateStart');
@@ -154,6 +150,7 @@ export class BitPayIdProvider {
                   network,
                   token.data
                 ),
+                this.setBrazeUser(user),
                 this.persistenceProvider.setBitPayIdUserInfo(network, data),
                 this.persistenceProvider.setBitpayAccount(network, {
                   email,
@@ -220,6 +217,20 @@ export class BitPayIdProvider {
     await this.persistenceProvider.setBitPayIdUserInfo(network, userInfo);
   }
 
+  public async setBrazeUser(user: User) {
+    const {
+      data: { email, eid }
+    } = user;
+
+    AppboyPlugin.changeUser(eid);
+    AppboyPlugin.setEmail(email);
+
+    await this.persistenceProvider.setBrazeUser(
+      Network[this.getEnvironment().network]
+    );
+    this.logger.debug('Braze: user set');
+  }
+
   public async unlockInvoice(invoiceId: string): Promise<string> {
     const isPaired = !!(await this.persistenceProvider.getBitPayIdPairingToken(
       Network[this.NETWORK]
diff --git a/src/providers/persistence/persistence.ts b/src/providers/persistence/persistence.ts
index a39b588bd0f..80ca019d0d6 100644
--- a/src/providers/persistence/persistence.ts
+++ b/src/providers/persistence/persistence.ts
@@ -98,7 +98,8 @@ const Keys = {
   BITPAY_CARD_ORDER_STARTED: `bitPayCardOrderStarted`,
   BITPAY_SURVEY_CARD_DISMISSED: `bitPaySurveyCardDismissed`,
   ACCEPTED_SWAP_CRYPTO_DISCLAIMER: 'acceptedSwapCryptoDisclaimer',
-  CUSTOM_VIRTUAL_CARD_DESIGN: `customVirtualCardDesign`
+  CUSTOM_VIRTUAL_CARD_DESIGN: `customVirtualCardDesign`,
+  BRAZE_USER_SET: network => `brazeUserSet-${network}`
 };
 
 interface Storage {
@@ -1133,6 +1134,14 @@ export class PersistenceProvider {
   setCustomVirtualCardDesign(currency) {
     return this.storage.set(Keys.CUSTOM_VIRTUAL_CARD_DESIGN, currency);
   }
+
+  getBrazeUserSet(network: Network) {
+    return this.storage.get(Keys.BRAZE_USER_SET(network));
+  }
+
+  setBrazeUser(network: Network) {
+    return this.storage.set(Keys.BRAZE_USER_SET(network), true);
+  }
 }
 
 function getLegacyGiftCardKey(cardName: string, network: Network) {