diff --git a/snapcraft/models/project.py b/snapcraft/models/project.py
index 3642a2f795..507a1161cd 100644
--- a/snapcraft/models/project.py
+++ b/snapcraft/models/project.py
@@ -1222,8 +1222,8 @@ def get_build_plan(self) -> list[BuildInfo]:
                 )
 
         for platform_entry, platform in self.platforms.items():
-            for build_for in platform.build_for or [SnapArch(platform_entry)]:
-                for build_on in platform.build_on or [SnapArch(platform_entry)]:
+            for build_for in platform.build_for or [SnapArch(platform_entry).value]:
+                for build_on in platform.build_on or [SnapArch(platform_entry).value]:
                     build_infos.append(
                         BuildInfo(
                             platform=platform_entry,
diff --git a/tests/spread/core24/platforms/snaps/implicit-build-for/expected-snaps.txt b/tests/spread/core24/platforms/snaps/implicit-build-for/expected-snaps.txt
new file mode 100644
index 0000000000..a7d62cb03a
--- /dev/null
+++ b/tests/spread/core24/platforms/snaps/implicit-build-for/expected-snaps.txt
@@ -0,0 +1 @@
+build-for-match_1.0_arm64.snap
diff --git a/tests/spread/core24/platforms/snaps/implicit-build-for/snap/snapcraft.yaml b/tests/spread/core24/platforms/snaps/implicit-build-for/snap/snapcraft.yaml
new file mode 100644
index 0000000000..ed6987374d
--- /dev/null
+++ b/tests/spread/core24/platforms/snaps/implicit-build-for/snap/snapcraft.yaml
@@ -0,0 +1,15 @@
+name: implicit-build-for
+version: "1.0"
+summary: test
+description: |
+  Use the platform name implicitly for the `build-for`.
+confinement: strict
+base: core24
+
+platforms:
+  amd64:
+    build-on: [amd64]
+
+parts:
+  my-part:
+    plugin: nil
diff --git a/tests/spread/core24/platforms/task.yaml b/tests/spread/core24/platforms/task.yaml
index 28c89d7ba5..e47d9ef201 100644
--- a/tests/spread/core24/platforms/task.yaml
+++ b/tests/spread/core24/platforms/task.yaml
@@ -9,6 +9,7 @@ environment:
   SNAP/env_var_all: env-var-all
   SNAP/env_var_match: env-var-match
   SNAP/env_var_no_match: env-var-no-match
+  SNAP/implicit_build_for: implicit_build_for
   SNAP/multiple_build_for: multiple-build-for
   SNAP/platform_all: platform-all
   SNAP/platform_match: platform-match
diff --git a/tests/unit/models/test_projects.py b/tests/unit/models/test_projects.py
index 1cb147d676..50b5b07adb 100644
--- a/tests/unit/models/test_projects.py
+++ b/tests/unit/models/test_projects.py
@@ -2068,6 +2068,37 @@ def test_root_packages_transform_no_affect(self, project_yaml_data):
             ],
             id="single_platform_as_arch",
         ),
+        pytest.param(
+            {
+                "s390x": {
+                    "build-on": "s390x",
+                },
+                "riscv64": {
+                    "build-on": ["amd64", "riscv64"],
+                },
+            },
+            [
+                BuildInfo(
+                    build_on="s390x",
+                    build_for="s390x",
+                    base=BaseName(name="ubuntu", version="24.04"),
+                    platform="s390x",
+                ),
+                BuildInfo(
+                    build_on="amd64",
+                    build_for="riscv64",
+                    base=BaseName(name="ubuntu", version="24.04"),
+                    platform="riscv64",
+                ),
+                BuildInfo(
+                    build_on="riscv64",
+                    build_for="riscv64",
+                    base=BaseName(name="ubuntu", version="24.04"),
+                    platform="riscv64",
+                ),
+            ],
+            id="implicit_build_for",
+        ),
         pytest.param(
             {
                 "arm64": {