diff --git a/features/airgapped.feature b/features/airgapped.feature
index 2f7d806f4e..0547b7414e 100644
--- a/features/airgapped.feature
+++ b/features/airgapped.feature
@@ -41,11 +41,11 @@ Feature: Performing attach using ua-airgapped
         When I run `apt-cache policy hello` with sudo
         Then stdout matches regexp:
         """
-        510 .*:9000/ubuntu jammy-apps-security/main
+        500 .*:9000/ubuntu jammy-apps-security/main
         """
         And stdout matches regexp:
         """
-        510 .*:8000/ubuntu jammy-infra-security/main
+        500 .*:8000/ubuntu jammy-infra-security/main
         """
         Then I verify that running `pro refresh` `with sudo` exits `0`
 
diff --git a/features/attached_enable.feature b/features/attached_enable.feature
index 51e023b52b..36547bc952 100644
--- a/features/attached_enable.feature
+++ b/features/attached_enable.feature
@@ -233,20 +233,16 @@ Feature: Enable command behaviour when attached to an Ubuntu Pro subscription
         See: sudo pro status
         """
         When I run `apt-cache policy` with sudo
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         <esm-infra-url> <release>-infra-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
-        """
-        <esm-infra-url> <release>-infra-security/main amd64 Packages
-        """
         And I verify that running `apt update` `with sudo` exits `0`
         When I run `apt install -y <infra-pkg>` with sudo, retrying exit [100]
         And I run `apt-cache policy <infra-pkg>` as non-root
         Then stdout matches regexp:
         """
-        \s*510 <esm-infra-url> <release>-infra-security/main amd64 Packages
+        \s*500 <esm-infra-url> <release>-infra-security/main amd64 Packages
         """
 
         Examples: ubuntu release
@@ -1131,11 +1127,11 @@ Feature: Enable command behaviour when attached to an Ubuntu Pro subscription
         """
         And I verify that running `apt update` `with sudo` exits `0`
         When I run `apt-cache policy` as non-root
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
@@ -1145,8 +1141,8 @@ Feature: Enable command behaviour when attached to an Ubuntu Pro subscription
         Then stdout matches regexp:
         """
         Version table:
-        \s*\*\*\* .* 510
-        \s*510 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
+        \s*\*\*\* .* 500
+        \s*500 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
         When I verify that running `pro enable esm-apps` `with sudo` exits `1`
         Then stdout matches regexp
diff --git a/features/ubuntu_pro.feature b/features/ubuntu_pro.feature
index c02c5b7e1a..1d339ef067 100644
--- a/features/ubuntu_pro.feature
+++ b/features/ubuntu_pro.feature
@@ -289,19 +289,19 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         To use a different subscription first run: sudo pro detach.
         """
         When I run `apt-cache policy` with sudo
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
@@ -310,7 +310,7 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         And I run `apt-cache policy <infra-pkg>` as non-root
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
         And stdout matches regexp:
         """
@@ -321,8 +321,8 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         Then stdout matches regexp:
         """
         Version table:
-        \s*\*\*\* .* 510
-        \s*510 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
+        \s*\*\*\* .* 500
+        \s*500 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
         When I create the file `/var/lib/ubuntu-advantage/marker-reboot-cmds-required` with the following:
         """
@@ -416,19 +416,19 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         To use a different subscription first run: sudo pro detach.
         """
         When I run `apt-cache policy` with sudo
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
@@ -437,7 +437,7 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         And I run `apt-cache policy <infra-pkg>` as non-root
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
         And stdout matches regexp:
         """
@@ -448,8 +448,8 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         Then stdout matches regexp:
         """
         Version table:
-        \s*\*\*\* .* 510
-        \s*510 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
+        \s*\*\*\* .* 500
+        \s*500 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
         When I create the file `/var/lib/ubuntu-advantage/marker-reboot-cmds-required` with the following:
         """
@@ -542,19 +542,19 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         To use a different subscription first run: sudo pro detach.
         """
         When I run `apt-cache policy` with sudo
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
@@ -563,7 +563,7 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         And I run `apt-cache policy <infra-pkg>` as non-root
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
         And stdout matches regexp:
         """
@@ -574,8 +574,8 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO image
         Then stdout matches regexp:
         """
         Version table:
-        \s*\*\*\* .* 510
-        \s*510 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
+        \s*\*\*\* .* 500
+        \s*500 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
         When I create the file `/var/lib/ubuntu-advantage/marker-reboot-cmds-required` with the following:
         """
diff --git a/features/ubuntu_pro_fips.feature b/features/ubuntu_pro_fips.feature
index 37b09e7e5f..dd95853d5c 100644
--- a/features/ubuntu_pro_fips.feature
+++ b/features/ubuntu_pro_fips.feature
@@ -60,19 +60,19 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         To use a different subscription first run: sudo pro detach.
         """
         When I run `apt-cache policy` with sudo
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
@@ -85,11 +85,11 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         And I run `apt-cache policy <infra-pkg>` as non-root
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
         And stdout matches regexp:
         """
@@ -100,8 +100,8 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         Then stdout matches regexp:
         """
         Version table:
-        \s*\*\*\* .* 510
-        \s*510 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
+        \s*\*\*\* .* 500
+        \s*500 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
         When I run `pro enable fips-updates --assume-yes` with sudo
         Then I will see the following on stdout:
@@ -280,19 +280,19 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         To use a different subscription first run: sudo pro detach.
         """
         When I run `apt-cache policy` with sudo
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
@@ -305,11 +305,11 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         And I run `apt-cache policy <infra-pkg>` as non-root
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
         And stdout matches regexp:
         """
@@ -320,8 +320,8 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         Then stdout matches regexp:
         """
         Version table:
-        \s*\*\*\* .* 510
-        \s*510 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
+        \s*\*\*\* .* 500
+        \s*500 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
         When I run `pro enable fips-updates --assume-yes` with sudo
         Then I will see the following on stdout:
@@ -554,19 +554,19 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         To use a different subscription first run: sudo pro detach.
         """
         When I run `apt-cache policy` with sudo
-        Then apt-cache policy for the following url has priority `510`
+        Then apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-updates/main amd64 Packages
         """
-        And apt-cache policy for the following url has priority `510`
+        And apt-cache policy for the following url has priority `500`
         """
         https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
@@ -579,11 +579,11 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         And I run `apt-cache policy <infra-pkg>` as non-root
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-security/main amd64 Packages
         """
         Then stdout matches regexp:
         """
-        \s*510 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
+        \s*500 https://esm.ubuntu.com/infra/ubuntu <release>-infra-updates/main amd64 Packages
         """
         And stdout matches regexp:
         """
@@ -594,8 +594,8 @@ Feature: Command behaviour when auto-attached in an ubuntu PRO fips image
         Then stdout matches regexp:
         """
         Version table:
-        \s*\*\*\* .* 510
-        \s*510 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
+        \s*\*\*\* .* 500
+        \s*500 https://esm.ubuntu.com/apps/ubuntu <release>-apps-security/main amd64 Packages
         """
         When I run `pro enable fips-updates --assume-yes` with sudo
         Then I will see the following on stdout:
diff --git a/preferences.d/ubuntu-pro-esm-apps b/preferences.d/ubuntu-pro-esm-apps
deleted file mode 100644
index 7346280f6c..0000000000
--- a/preferences.d/ubuntu-pro-esm-apps
+++ /dev/null
@@ -1,3 +0,0 @@
-Package: *
-Pin: release o=UbuntuESMApps
-Pin-Priority: 510
diff --git a/preferences.d/ubuntu-pro-esm-infra b/preferences.d/ubuntu-pro-esm-infra
deleted file mode 100644
index ce36fb5ba8..0000000000
--- a/preferences.d/ubuntu-pro-esm-infra
+++ /dev/null
@@ -1,3 +0,0 @@
-Package: *
-Pin: release o=UbuntuESM
-Pin-Priority: 510
diff --git a/setup.py b/setup.py
index 2628f7b36a..ae5b1be0af 100644
--- a/setup.py
+++ b/setup.py
@@ -40,7 +40,6 @@ def _get_data_files():
             "/etc/update-manager/release-upgrades.d/",
             ["release-upgrades.d/ubuntu-advantage-upgrades.cfg"],
         ),
-        ("/etc/apt/preferences.d", glob.glob("preferences.d/*")),
         (defaults.CONFIG_DEFAULTS["data_dir"], []),
         ("/lib/systemd/system", glob.glob("systemd/*")),
         (