diff --git a/src/_dev-execution/bootstrap.ts b/src/_dev-execution/bootstrap.ts
index 6111f5cc..708376c0 100644
--- a/src/_dev-execution/bootstrap.ts
+++ b/src/_dev-execution/bootstrap.ts
@@ -85,7 +85,6 @@ import { TokenManager } from './token-manager';
             },
         },
         featureFlags: {
-            STUDIO_LABEL_PROPERTY_ENABLED: true,
             STUDIO_DATA_SOURCE: true,
         },
     });
diff --git a/src/components/variablesComponents/BooleanVariable.tsx b/src/components/variablesComponents/BooleanVariable.tsx
index 3a123f73..4a414628 100644
--- a/src/components/variablesComponents/BooleanVariable.tsx
+++ b/src/components/variablesComponents/BooleanVariable.tsx
@@ -1,14 +1,12 @@
 import { InputLabel, Switch } from '@chili-publish/grafx-shared-components';
 import type { BooleanVariable } from '@chili-publish/studio-sdk';
 import { useEffect, useState } from 'react';
-import { useFeatureFlagContext } from '../../contexts/FeatureFlagProvider';
 import { getDataIdForSUI, getDataTestIdForSUI } from '../../utils/dataIds';
 import { BooleanVariableContainer, HelpTextWrapper } from './VariablesComponents.styles';
 import { IBooleanVariable } from './VariablesComponents.types';
 
 function BooleanVariable(props: IBooleanVariable) {
     const { variable, handleValueChange } = props;
-    const { featureFlags } = useFeatureFlagContext();
     const [toggled, setToggled] = useState((variable as BooleanVariable).value);
 
     useEffect(() => {
@@ -25,9 +23,7 @@ function BooleanVariable(props: IBooleanVariable) {
                     id={`ui-${variable.id}`}
                     label={{
                         key: 'visible',
-                        value: featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                            ? variable.label ?? variable.name
-                            : variable.name,
+                        value: variable.label ?? variable.name,
                     }}
                     onChange={(val: boolean) => {
                         handleValueChange(val);
diff --git a/src/components/variablesComponents/NumberVariable.tsx b/src/components/variablesComponents/NumberVariable.tsx
index d63e9f65..94e0b1a5 100644
--- a/src/components/variablesComponents/NumberVariable.tsx
+++ b/src/components/variablesComponents/NumberVariable.tsx
@@ -1,13 +1,11 @@
 import { Input, InputLabel, Label, ValidationTypes } from '@chili-publish/grafx-shared-components';
 import { ChangeEvent } from 'react';
-import { useFeatureFlagContext } from '../../contexts/FeatureFlagProvider';
 import { getDataIdForSUI, getDataTestIdForSUI } from '../../utils/dataIds';
 import { HelpTextWrapper } from './VariablesComponents.styles';
 import { INumberVariable } from './VariablesComponents.types';
 
 function NumberVariable(props: INumberVariable) {
     const { variable, validationError, onValueChange } = props;
-    const { featureFlags } = useFeatureFlagContext();
 
     return (
         <HelpTextWrapper>
@@ -18,18 +16,7 @@ function NumberVariable(props: INumberVariable) {
                 max={variable.maxValue}
                 precision={variable.numberOfDecimals}
                 label={
-                    <Label
-                        translationKey={
-                            featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                                ? variable.label ?? variable.name
-                                : variable.name
-                        }
-                        value={
-                            featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                                ? variable.label ?? variable.name
-                                : variable.name
-                        }
-                    />
+                    <Label translationKey={variable.label ?? variable.name} value={variable.label ?? variable.name} />
                 }
                 value={`${variable.value}`}
                 step={variable.showStepper ? variable.stepSize : undefined}
diff --git a/src/components/variablesComponents/TextVariable.tsx b/src/components/variablesComponents/TextVariable.tsx
index 49976a27..251a9278 100644
--- a/src/components/variablesComponents/TextVariable.tsx
+++ b/src/components/variablesComponents/TextVariable.tsx
@@ -1,7 +1,6 @@
 import { Input, InputLabel, Label, ValidationTypes } from '@chili-publish/grafx-shared-components';
 import { LongTextVariable, ShortTextVariable } from '@chili-publish/studio-sdk';
 import React, { ChangeEvent, useEffect, useState } from 'react';
-import { useFeatureFlagContext } from '../../contexts/FeatureFlagProvider';
 import { getDataIdForSUI, getDataTestIdForSUI } from '../../utils/dataIds';
 import { HelpTextWrapper } from './VariablesComponents.styles';
 import { ITextVariable } from './VariablesComponents.types';
@@ -9,7 +8,6 @@ import { getVariablePlaceholder } from './variablePlaceholder.util';
 
 function TextVariable(props: ITextVariable) {
     const { variable, validationError, onValueChange } = props;
-    const { featureFlags } = useFeatureFlagContext();
 
     const [variableValue, setVariableValue] = useState(
         (variable as ShortTextVariable).value || (variable as LongTextVariable).value,
@@ -42,18 +40,7 @@ function TextVariable(props: ITextVariable) {
                 }}
                 name={variable.id}
                 label={
-                    <Label
-                        translationKey={
-                            featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                                ? variable.label ?? variable.name
-                                : variable.name
-                        }
-                        value={
-                            featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                                ? variable.label ?? variable.name
-                                : variable.name
-                        }
-                    />
+                    <Label translationKey={variable.label ?? variable.name} value={variable.label ?? variable.name} />
                 }
                 validation={validationError ? ValidationTypes.ERROR : undefined}
                 validationErrorMessage={validationError}
diff --git a/src/components/variablesComponents/dateVariable/DateVariable.tsx b/src/components/variablesComponents/dateVariable/DateVariable.tsx
index d6489fc8..63044cf8 100644
--- a/src/components/variablesComponents/dateVariable/DateVariable.tsx
+++ b/src/components/variablesComponents/dateVariable/DateVariable.tsx
@@ -1,6 +1,5 @@
 import { DatePicker, InputLabel, useMobileSize } from '@chili-publish/grafx-shared-components';
 import { useMemo } from 'react';
-import { useFeatureFlagContext } from '../../../contexts/FeatureFlagProvider';
 import { APP_WRAPPER_ID } from '../../../utils/constants';
 import { getDataIdForSUI, getDataTestIdForSUI } from '../../../utils/dataIds';
 import useDateVariable from '../useDateVariable';
@@ -21,7 +20,6 @@ function DateVariable(props: IDateVariable) {
         onBlur,
     } = props;
 
-    const { featureFlags } = useFeatureFlagContext();
     const { minDate, maxDate } = useDateVariable(variable);
     const isMobileSize = useMobileSize();
 
@@ -42,8 +40,8 @@ function DateVariable(props: IDateVariable) {
 
     const variableLabel = useMemo(() => {
         if (isOpenOnMobile) return '';
-        return featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED ? variable.label ?? variable.name : variable.name;
-    }, [featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED, isOpenOnMobile, variable.label, variable.name]);
+        return variable.label ?? variable.name;
+    }, [isOpenOnMobile, variable.label, variable.name]);
 
     return (
         <HelpTextWrapper>
diff --git a/src/components/variablesComponents/imageVariable/ImageVariable.tsx b/src/components/variablesComponents/imageVariable/ImageVariable.tsx
index c244137d..0db45de6 100644
--- a/src/components/variablesComponents/imageVariable/ImageVariable.tsx
+++ b/src/components/variablesComponents/imageVariable/ImageVariable.tsx
@@ -1,6 +1,5 @@
 import { ImagePicker, InputLabel, Label } from '@chili-publish/grafx-shared-components';
 import { useMemo } from 'react';
-import { useFeatureFlagContext } from '../../../contexts/FeatureFlagProvider';
 import { useVariablePanelContext } from '../../../contexts/VariablePanelContext';
 import { isAuthenticationRequired, verifyAuthentication } from '../../../utils/connectors';
 import { getDataIdForSUI, getDataTestIdForSUI } from '../../../utils/dataIds';
@@ -13,7 +12,6 @@ import { useVariableConnector } from './useVariableConnector';
 
 function ImageVariable(props: IImageVariable) {
     const { variable, validationError, handleImageRemove } = props;
-    const { featureFlags } = useFeatureFlagContext();
 
     const placeholder = getVariablePlaceholder(variable);
 
@@ -48,18 +46,7 @@ function ImageVariable(props: IImageVariable) {
                 dataIntercomId={`image-picker-${variable.name}`}
                 id={variable.id}
                 label={
-                    <Label
-                        translationKey={
-                            featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                                ? variable.label ?? variable.name
-                                : variable.name
-                        }
-                        value={
-                            featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                                ? variable.label ?? variable.name
-                                : variable.name
-                        }
-                    />
+                    <Label translationKey={variable.label ?? variable.name} value={variable.label ?? variable.name} />
                 }
                 required={variable.isRequired}
                 placeholder={placeholder}
diff --git a/src/components/variablesComponents/listVariable/ListVariable.tsx b/src/components/variablesComponents/listVariable/ListVariable.tsx
index cd79c066..03678279 100644
--- a/src/components/variablesComponents/listVariable/ListVariable.tsx
+++ b/src/components/variablesComponents/listVariable/ListVariable.tsx
@@ -1,5 +1,4 @@
 import { InputLabel, SelectOptions } from '@chili-publish/grafx-shared-components';
-import { useFeatureFlagContext } from '../../../contexts/FeatureFlagProvider';
 import StudioDropdown from '../../shared/StudioDropdown';
 import { ComponentWrapper } from '../../variables/VariablesPanel.styles';
 import { getVariablePlaceholder } from '../variablePlaceholder.util';
@@ -8,7 +7,6 @@ import { IListVariable } from '../VariablesComponents.types';
 
 function ListVariable(props: IListVariable) {
     const { variable, validationError, onChange } = props;
-    const { featureFlags } = useFeatureFlagContext();
 
     const options = variable.items.map((item) => ({
         label: item.displayValue || item.value,
@@ -36,11 +34,7 @@ function ListVariable(props: IListVariable) {
                 <div>
                     <StudioDropdown
                         dataId={variable.id}
-                        label={
-                            featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED
-                                ? variable.label ?? variable.name
-                                : variable.name
-                        }
+                        label={variable.label ?? variable.name}
                         selectedValue={selectedValue || ''}
                         options={options}
                         placeholder={placeholder}
diff --git a/src/components/variablesComponents/listVariable/MobileListVariable.tsx b/src/components/variablesComponents/listVariable/MobileListVariable.tsx
index 4070c1ee..8d70f414 100644
--- a/src/components/variablesComponents/listVariable/MobileListVariable.tsx
+++ b/src/components/variablesComponents/listVariable/MobileListVariable.tsx
@@ -1,7 +1,6 @@
 import { SelectOptions } from '@chili-publish/grafx-shared-components';
 import { ListVariable } from '@chili-publish/studio-sdk/lib/src/next';
 
-import { useFeatureFlagContext } from '../../../contexts/FeatureFlagProvider';
 import { getVariablePlaceholder } from '../variablePlaceholder.util';
 import StudioMobileDropdown from '../../shared/StudioMobileDropdown/StudioMobileDropdown';
 import { getDataIdForSUI } from '../../../utils/dataIds';
@@ -25,7 +24,6 @@ function MobileListVariable({
     onMenuClose,
     onItemSelected,
 }: MobileListVariableProps) {
-    const { featureFlags } = useFeatureFlagContext();
     const options = variable.items.map((item) => ({
         label: item.displayValue || item.value,
         value: item.value,
@@ -47,7 +45,7 @@ function MobileListVariable({
         <StudioMobileDropdown
             dataId={getDataIdForSUI(`variable-list-${variable.id}`)}
             isOpen={isOpen}
-            label={featureFlags?.STUDIO_LABEL_PROPERTY_ENABLED ? variable.label ?? variable.name : variable.name}
+            label={variable.label ?? variable.name}
             selectedValue={selectedValue}
             options={options}
             placeholder={placeholder}
diff --git a/src/tests/VariablesComponents.test.tsx b/src/tests/VariablesComponents.test.tsx
index 4f8947ec..254cff16 100644
--- a/src/tests/VariablesComponents.test.tsx
+++ b/src/tests/VariablesComponents.test.tsx
@@ -5,7 +5,6 @@ import userEvent from '@testing-library/user-event';
 import { act } from 'react-dom/test-utils';
 import VariableComponent from '../components/variablesComponents/VariablesComponents';
 import AppProvider from '../contexts/AppProvider';
-import * as FeatureFlagContext from '../contexts/FeatureFlagProvider';
 import { variables } from './mocks/mockVariables';
 import { APP_WRAPPER } from './shared.util/app';
 
@@ -24,11 +23,6 @@ Object.defineProperty(navigator, 'language', {
     configurable: true,
 });
 
-jest.spyOn(FeatureFlagContext, 'useFeatureFlagContext').mockImplementation(() => {
-    return {
-        featureFlags: { STUDIO_LABEL_PROPERTY_ENABLED: true },
-    };
-});
 describe('Variable Component', () => {
     beforeEach(() => {
         window.StudioUISDK.connector.getMappings = jest.fn().mockResolvedValue({
diff --git a/src/tests/VariablesList.test.tsx b/src/tests/VariablesList.test.tsx
index fe1cbcf7..d2cc854d 100644
--- a/src/tests/VariablesList.test.tsx
+++ b/src/tests/VariablesList.test.tsx
@@ -39,10 +39,10 @@ describe('Variables List', () => {
             { container: document.body.appendChild(APP_WRAPPER) },
         );
 
-        const variable1 = await screen.findByText(variables[0].name);
-        const variable12 = await screen.findByText(variables[1].name);
-        const shortVariable1 = screen.getByText(variables[2].name);
-        const longVariable1 = screen.queryByText(variables[3].name);
+        const variable1 = await screen.findByText(variables[0].label ?? variables[0].name);
+        const variable12 = await screen.findByText(variables[1].label ?? variables[1].name);
+        const shortVariable1 = screen.getByText(variables[2].label ?? variables[2].name);
+        const longVariable1 = screen.queryByText(variables[3].label ?? variables[3].name);
 
         expect(variable1).toBeInTheDocument();
         expect(variable12).toBeInTheDocument();
@@ -64,13 +64,12 @@ describe('Variables List', () => {
             'grafx-select__dropdown-indicator',
         )[0];
         expect(selectIndicator).toBeInTheDocument();
-
         act(() => {
             selectEvent.openMenu(selectIndicator as unknown as HTMLElement);
         });
 
         await waitFor(() => {
-            expect(screen.getByText('List')).toBeInTheDocument();
+            expect(screen.getByText('List label')).toBeInTheDocument();
             expect(screen.getByText('Val 1')).toBeInTheDocument();
             expect(screen.getByText('val 2')).toBeInTheDocument();
         });
diff --git a/src/tests/components/variablesComponents/booleanVariable/BooleanVariable.test.tsx b/src/tests/components/variablesComponents/booleanVariable/BooleanVariable.test.tsx
index 45bbbca2..364dc242 100644
--- a/src/tests/components/variablesComponents/booleanVariable/BooleanVariable.test.tsx
+++ b/src/tests/components/variablesComponents/booleanVariable/BooleanVariable.test.tsx
@@ -4,14 +4,6 @@ import { render, screen } from '@testing-library/react';
 import { variables } from '@tests/mocks/mockVariables';
 import BooleanVariable from '../../../../components/variablesComponents/BooleanVariable';
 
-jest.mock('../../../../contexts/FeatureFlagProvider', () => ({
-    useFeatureFlagContext: () => ({
-        featureFlags: {
-            STUDIO_LABEL_PROPERTY_ENABLED: true,
-        },
-    }),
-}));
-
 describe('BooleanVariable', () => {
     it('should display label as variable label if label is empty', () => {
         const booleanVar = {
diff --git a/src/tests/components/variablesComponents/dateVariable/DateVariable.test.tsx b/src/tests/components/variablesComponents/dateVariable/DateVariable.test.tsx
index 06e68235..9c525e5d 100644
--- a/src/tests/components/variablesComponents/dateVariable/DateVariable.test.tsx
+++ b/src/tests/components/variablesComponents/dateVariable/DateVariable.test.tsx
@@ -6,14 +6,6 @@ import DateVariable from '../../../../components/variablesComponents/dateVariabl
 import { APP_WRAPPER_ID } from '../../../../utils/constants';
 import { APP_WRAPPER } from '../../../shared.util/app';
 
-jest.mock('../../../../contexts/FeatureFlagProvider', () => ({
-    useFeatureFlagContext: () => ({
-        featureFlags: {
-            STUDIO_LABEL_PROPERTY_ENABLED: true,
-        },
-    }),
-}));
-
 describe('DateVariable', () => {
     it('should display the configured placeholder', async () => {
         const PLACEHOLDER = 'placeholder text';
diff --git a/src/tests/components/variablesComponents/imageVariable/ImageVariable.test.tsx b/src/tests/components/variablesComponents/imageVariable/ImageVariable.test.tsx
index 0bbff5d2..11fa4797 100644
--- a/src/tests/components/variablesComponents/imageVariable/ImageVariable.test.tsx
+++ b/src/tests/components/variablesComponents/imageVariable/ImageVariable.test.tsx
@@ -42,14 +42,6 @@ jest.mock('@chili-publish/grafx-shared-components', () => {
     };
 });
 
-jest.mock('../../../../contexts/FeatureFlagProvider', () => ({
-    useFeatureFlagContext: () => ({
-        featureFlags: {
-            STUDIO_LABEL_PROPERTY_ENABLED: true,
-        },
-    }),
-}));
-
 describe('"ImageVariable" component ', () => {
     afterEach(() => {
         jest.clearAllMocks();
diff --git a/src/tests/components/variablesComponents/listVariable/ListVariable.test.tsx b/src/tests/components/variablesComponents/listVariable/ListVariable.test.tsx
index 9994b423..99c0eb17 100644
--- a/src/tests/components/variablesComponents/listVariable/ListVariable.test.tsx
+++ b/src/tests/components/variablesComponents/listVariable/ListVariable.test.tsx
@@ -4,14 +4,6 @@ import { render, screen } from '@testing-library/react';
 import { variables } from '@tests/mocks/mockVariables';
 import ListVariable from '../../../../components/variablesComponents/listVariable/ListVariable';
 
-jest.mock('../../../../contexts/FeatureFlagProvider', () => ({
-    useFeatureFlagContext: () => ({
-        featureFlags: {
-            STUDIO_LABEL_PROPERTY_ENABLED: true,
-        },
-    }),
-}));
-
 describe('ListVariable', () => {
     it('should display label as variable name if label is empty', () => {
         const variable = variables.find((item) => item.id === '10');
diff --git a/src/tests/components/variablesComponents/numberVariable/NumberVariable.test.tsx b/src/tests/components/variablesComponents/numberVariable/NumberVariable.test.tsx
index e8d2bc6c..f254499a 100644
--- a/src/tests/components/variablesComponents/numberVariable/NumberVariable.test.tsx
+++ b/src/tests/components/variablesComponents/numberVariable/NumberVariable.test.tsx
@@ -4,14 +4,6 @@ import { render, screen } from '@testing-library/react';
 import { variables } from '@tests/mocks/mockVariables';
 import NumberVariable from '../../../../components/variablesComponents/NumberVariable';
 
-jest.mock('../../../../contexts/FeatureFlagProvider', () => ({
-    useFeatureFlagContext: () => ({
-        featureFlags: {
-            STUDIO_LABEL_PROPERTY_ENABLED: true,
-        },
-    }),
-}));
-
 describe('NumberVariable', () => {
     it('should display label as variable label if label exists and empty', () => {
         const variable = variables.find((item) => item.id === 'number-variable');
diff --git a/src/tests/components/variablesComponents/textVariable/TextVariable.test.tsx b/src/tests/components/variablesComponents/textVariable/TextVariable.test.tsx
index 4bcea11b..93ad60c8 100644
--- a/src/tests/components/variablesComponents/textVariable/TextVariable.test.tsx
+++ b/src/tests/components/variablesComponents/textVariable/TextVariable.test.tsx
@@ -4,14 +4,6 @@ import { render, screen } from '@testing-library/react';
 import { variables } from '@tests/mocks/mockVariables';
 import TextVariable from '../../../../components/variablesComponents/TextVariable';
 
-jest.mock('../../../../contexts/FeatureFlagProvider', () => ({
-    useFeatureFlagContext: () => ({
-        featureFlags: {
-            STUDIO_LABEL_PROPERTY_ENABLED: true,
-        },
-    }),
-}));
-
 describe('TextVariable', () => {
     it('should display the configured placeholder', () => {
         const PLACEHOLDER = 'placeholder text';