diff --git a/entry_types/scrolled/config/locales/new/heading_subtitles.de.yml b/entry_types/scrolled/config/locales/new/heading_subtitles.de.yml
new file mode 100644
index 000000000..e346b2513
--- /dev/null
+++ b/entry_types/scrolled/config/locales/new/heading_subtitles.de.yml
@@ -0,0 +1,17 @@
+de:
+  pageflow_scrolled:
+    inline_editing:
+      type_subtitle: "Untertitel eingeben"
+      type_tagline: "Tagline eingeben"
+    editor:
+      content_elements:
+        heading:
+          attributes:
+            entranceAnimation:
+              inline_help: Lege die Animation fest, mit der die Überschrift eingeblendet werden soll, wenn sie die Mitte des Viewports erreicht.
+              label: Eingangsanimation
+              values:
+                none: "(Keine)"
+                fadeIn: Einblenden
+                fadeInFast: Einblenden (Schnell)
+                fadeInSlow: Einblenden (Langsam)
diff --git a/entry_types/scrolled/config/locales/new/heading_subtitles.en.yml b/entry_types/scrolled/config/locales/new/heading_subtitles.en.yml
new file mode 100644
index 000000000..66b217084
--- /dev/null
+++ b/entry_types/scrolled/config/locales/new/heading_subtitles.en.yml
@@ -0,0 +1,17 @@
+en:
+  pageflow_scrolled:
+    inline_editing:
+      type_subtitle: "Type subtitle"
+      type_tagline: "Type tagline"
+    editor:
+      content_elements:
+        heading:
+          attributes:
+            entranceAnimation:
+              inline_help: Determine how the heading becomes visible once it reaches the center of the viewport
+              label: Entrance Animation
+              values:
+                fadeIn: Fade in
+                fadeInFast: Fade in (Fast)
+                fadeInSlow: Fade in (Slow)
+                none: "(None)"
diff --git a/entry_types/scrolled/package/src/contentElements/heading/Heading.js b/entry_types/scrolled/package/src/contentElements/heading/Heading.js
index 6d0119316..2da932340 100644
--- a/entry_types/scrolled/package/src/contentElements/heading/Heading.js
+++ b/entry_types/scrolled/package/src/contentElements/heading/Heading.js
@@ -1,4 +1,4 @@
-import React from 'react';
+import React, {useEffect, useState, useRef} from 'react';
 import classNames from 'classnames';
 import {
   withShadowClassName,
@@ -6,9 +6,13 @@ import {
   Text,
   EditableInlineText,
   useContentElementConfigurationUpdate,
+  useContentElementEditorState,
+  useContentElementLifecycle,
   useDarkBackground,
+  useIsStaticPreview,
   useI18n,
-  contentElementWidths
+  contentElementWidths,
+  utils
 } from 'pageflow-scrolled/frontend';
 
 import styles from './Heading.module.css';
@@ -19,47 +23,118 @@ export function Heading({configuration, sectionProps, contentElementWidth}) {
   const updateConfiguration = useContentElementConfigurationUpdate();
   const {t} = useI18n({locale: 'ui'});
   const darkBackground = useDarkBackground();
+  const {isSelected, isEditable} = useContentElementEditorState();
 
   const legacyValue = configuration.children;
   const Tag = firstSectionInEntry ? 'h1' : 'h2';
 
   const forcePaddingTop = firstSectionInEntry && !('marginTop' in configuration);
 
-  return (
-    <Tag className={classNames(styles.root,
-                               'scope-headings',
-                               configuration.typographyVariant &&
-                               `typography-heading-${configuration.typographyVariant}`,
-                               darkBackground ? styles.light : styles.dark,
-                               {[styles.forcePaddingTop]: forcePaddingTop},
-                               {[styles[sectionProps.layout]]:
-                                 contentElementWidth > contentElementWidths.md ||
-                                 sectionProps.layout === 'centerRagged'},
-                               {[withShadowClassName]: !sectionProps.invert})}
-         style={{color: paletteColor(configuration.color)}}>
-      <Text scaleCategory={getScaleCategory(configuration, firstSectionInEntry)}
-            inline={true}>
-        <EditableInlineText value={configuration.value}
-                            defaultValue={legacyValue}
-                            hyphens={configuration.hyphens}
-                            placeholder={firstSectionInEntry ?
-                                         t('pageflow_scrolled.inline_editing.type_title') :
-                                         t('pageflow_scrolled.inline_editing.type_heading')}
-                            onChange={value => updateConfiguration({value})} />
+  const entranceAnimation = (!useIsStaticPreview() && configuration.entranceAnimation) || 'none';
+  const [animating, setAnimating] = useState(false);
+
+  useContentElementLifecycle({
+    onActivate() {
+      setAnimating(entranceAnimation !== 'none');
+    },
+
+    onInvisible() {
+      if (isEditable) {
+        setAnimating(false);
+      }
+    }
+  });
+
+  const previousAnimation = useRef(entranceAnimation);
+  const previouslySelected = useRef(isSelected);
+
+  useEffect(() => {
+    if (isEditable && previousAnimation.current !== entranceAnimation) {
+      previousAnimation.current = entranceAnimation;
+
+      setAnimating(false)
+      setTimeout(() => setAnimating(true), 100);
+    }
+  }, [entranceAnimation, isEditable]);
+
+  useEffect(() => {
+    if (!previouslySelected.current && isSelected) {
+      setAnimating(true)
+    }
+
+    previouslySelected.current = isSelected;
+  }, [isSelected]);
+
+  function renderSubtitle(name) {
+    const value = configuration[name];
+
+    if (!isSelected && utils.isBlankEditableTextValue(value)) {
+      return null;
+    }
+
+    return (
+      <Text scaleCategory={getScaleCategory(configuration, firstSectionInEntry, name)}>
+        <div className={styles[name]}
+             role="doc-subtitle">
+          <EditableInlineText value={value}
+                              hyphens={configuration.hyphens}
+                              placeholder={t(`pageflow_scrolled.inline_editing.type_${name}`)}
+                              onChange={value => updateConfiguration({[name]: value})} />
+        </div>
       </Text>
-    </Tag>
+    );
+  }
+
+  return (
+    <header className={classNames(styles.root,
+                                  styles[`animation-${entranceAnimation}`],
+                                  {[styles.animating]: animating},
+                                  {[styles.hasTagline]: !utils.isBlankEditableTextValue(
+                                    configuration.tagline
+                                  ) || isSelected},
+                                  {[styles.forcePaddingTop]: forcePaddingTop},
+                                  {[styles[sectionProps.layout]]:
+                                    contentElementWidth > contentElementWidths.md ||
+                                   sectionProps.layout === 'centerRagged'},
+                                  {[withShadowClassName]: !sectionProps.invert})}>
+      {renderSubtitle('tagline')}
+      <Tag className={classNames(styles.main,
+                                 'scope-headings',
+                                 configuration.typographyVariant &&
+                                 `typography-heading-${configuration.typographyVariant}`,
+                                 darkBackground ? styles.light : styles.dark)}
+           style={{color: paletteColor(configuration.color)}}>
+        <Text scaleCategory={getScaleCategory(configuration, firstSectionInEntry)}
+              inline={true}>
+          <EditableInlineText value={configuration.value}
+                              defaultValue={legacyValue}
+                              hyphens={configuration.hyphens}
+                              placeholder={firstSectionInEntry ?
+                                           t('pageflow_scrolled.inline_editing.type_title') :
+                                           t('pageflow_scrolled.inline_editing.type_heading')}
+                              onChange={value => updateConfiguration({value})} />
+        </Text>
+      </Tag>
+      {renderSubtitle('subtitle')}
+    </header>
   );
 }
 
-function getScaleCategory(configuration, firstSectionInEntry) {
+function getScaleCategory(configuration, firstSectionInEntry, suffix = '') {
+  const base = `heading${capitalize(suffix)}`;
+
   switch (configuration.textSize) {
     case 'large':
-      return 'heading-lg';
+      return `${base}-lg`;
     case 'medium':
-      return 'heading-md';
+      return `${base}-md`;
     case 'small':
-      return 'heading-sm';
+      return `${base}-sm`;
     default:
-      return firstSectionInEntry ? 'heading-lg' : 'heading-sm';
+      return firstSectionInEntry ? `${base}-lg` : `${base}-sm`;
   }
 }
+
+function capitalize(string) {
+  return string.charAt(0).toUpperCase() + string.slice(1);
+}
diff --git a/entry_types/scrolled/package/src/contentElements/heading/Heading.module.css b/entry_types/scrolled/package/src/contentElements/heading/Heading.module.css
index e81d800fc..6fc1996cb 100644
--- a/entry_types/scrolled/package/src/contentElements/heading/Heading.module.css
+++ b/entry_types/scrolled/package/src/contentElements/heading/Heading.module.css
@@ -4,9 +4,74 @@
 ) from "pageflow-scrolled/values/colors.module.css";
 
 .root {
-  margin-top: 0.2em;
+  margin-top: 0.3em;
   margin-bottom: 0;
-  padding-top: 0.3em;
+  padding-top: 0.45em;
+}
+
+.animation-fadeIn {
+  --fade-in-duration: 2s;
+  --fade-in-delay: 0.4s;
+}
+
+.animation-fadeInFast {
+  composes: animation-fadeIn;
+  --fade-in-duration: 1s;
+  --fade-in-delay: 0.4s;
+}
+
+.animation-fadeInSlow {
+  composes: animation-fadeIn;
+  --fade-in-duration: 3s;
+  --fade-in-delay: 0.8s;
+}
+
+.animation-fadeIn .main,
+.animation-fadeIn .tagline,
+.animation-fadeIn .subtitle {
+  opacity: 0;
+}
+
+.animation-fadeIn.animating .main,
+.animation-fadeIn.animating .tagline,
+.animation-fadeIn.animating .subtitle {
+  transition: opacity var(--fade-in-duration) ease;
+  opacity: 1;
+}
+
+.animation-fadeIn.animating .subtitle {
+  transition-delay: var(--fade-in-delay);
+}
+
+.animation-fadeIn.hasTagline.animating .main {
+  transition-delay: var(--fade-in-delay);
+}
+
+.animation-fadeIn.hasTagline.animating .subtitle {
+  transition-delay: calc(var(--fade-in-delay) * 2);
+}
+
+.main {
+  margin: 0;
+}
+
+.tagline {
+  margin-bottom: 0.8em;
+}
+
+.subtitle {
+  margin-top: 0.6em;
+  margin-bottom: 2em;
+}
+
+@media (max-width: 600px) {
+  .tagline {
+    margin-bottom: 0.4em;
+  }
+
+  .subtitle {
+    margin-top: 0.4em;
+  }
 }
 
 @media (min-width: 951px) {
diff --git a/entry_types/scrolled/package/src/contentElements/heading/editor.js b/entry_types/scrolled/package/src/contentElements/heading/editor.js
index 3e01bdfdc..8deee29de 100644
--- a/entry_types/scrolled/package/src/contentElements/heading/editor.js
+++ b/entry_types/scrolled/package/src/contentElements/heading/editor.js
@@ -40,6 +40,9 @@ editor.contentElementTypes.register('heading', {
         model: modelDelegator,
         propertyName: 'color'
       });
+      this.input('entranceAnimation', SelectInputView, {
+        values: ['none', 'fadeInSlow', 'fadeIn',  'fadeInFast'],
+      });
 
       this.input('hyphens', SelectInputView, {
         values: ['auto', 'manual']
diff --git a/entry_types/scrolled/package/src/contentElements/heading/frontend.js b/entry_types/scrolled/package/src/contentElements/heading/frontend.js
index 6d1ceaaf1..f5a927271 100644
--- a/entry_types/scrolled/package/src/contentElements/heading/frontend.js
+++ b/entry_types/scrolled/package/src/contentElements/heading/frontend.js
@@ -2,5 +2,6 @@ import {frontend} from 'pageflow-scrolled/frontend';
 import {Heading} from './Heading';
 
 frontend.contentElementTypes.register('heading', {
-  component: Heading
+  component: Heading,
+  lifecycle: true
 });
diff --git a/entry_types/scrolled/package/src/contentElements/heading/stories.js b/entry_types/scrolled/package/src/contentElements/heading/stories.js
index 1763ff550..50aa7d889 100644
--- a/entry_types/scrolled/package/src/contentElements/heading/stories.js
+++ b/entry_types/scrolled/package/src/contentElements/heading/stories.js
@@ -1,5 +1,6 @@
 import '../frontend';
 import {storiesOfContentElement} from 'pageflow-scrolled/spec/support/stories';
+import {contentElementWidths} from 'pageflow-scrolled/frontend';
 
 storiesOfContentElement(module, {
   typeName: 'heading',
@@ -27,11 +28,60 @@ storiesOfContentElement(module, {
       }
     },
     {
-      name: 'Small',
+      name: 'Small ',
       configuration: {
         textSize: 'small'
       }
     },
+    {
+      name: 'With subtitles - Large',
+      configuration: {
+        tagline: [{type: 'heading', children: [{text: 'Some Tagline'}]}],
+        subtitle: [{type: 'heading', children: [{text: 'Some Subtitle'}]}],
+        width: contentElementWidths.xl,
+        textSize: 'large'
+      }
+    },
+    {
+      name: 'With subtitles - Medium',
+      configuration: {
+        tagline: [{type: 'heading', children: [{text: 'Some Tagline'}]}],
+        subtitle: [{type: 'heading', children: [{text: 'Some Subtitle'}]}],
+        width: contentElementWidths.xl,
+        textSize: 'medium'
+      }
+    },
+    {
+      name: 'With subtitles - Small',
+      configuration: {
+        tagline: [{type: 'heading', children: [{text: 'Some Tagline'}]}],
+        subtitle: [{type: 'heading', children: [{text: 'Some Subtitle'}]}],
+        width: contentElementWidths.xl,
+        textSize: 'small'
+      }
+    },
+    {
+      name: 'With subtitles - Center',
+      sectionConfiguration: {
+        layout: 'center',
+      },
+      configuration: {
+        tagline: [{type: 'heading', children: [{text: 'Some Tagline'}]}],
+        subtitle: [{type: 'heading', children: [{text: 'Some Subtitle'}]}],
+        width: contentElementWidths.xl
+      }
+    },
+    {
+      name: 'With subtitles - Right',
+      sectionConfiguration: {
+        layout: 'right',
+      },
+      configuration: {
+        tagline: [{type: 'heading', children: [{text: 'Some Tagline'}]}],
+        subtitle: [{type: 'heading', children: [{text: 'Some Subtitle'}]}],
+        width: contentElementWidths.xl
+      }
+    },
     {
       name: 'With custom content text colors',
       themeOptions: {
diff --git a/entry_types/scrolled/package/src/frontend/Text.js b/entry_types/scrolled/package/src/frontend/Text.js
index 26c05a499..8f3013c27 100644
--- a/entry_types/scrolled/package/src/frontend/Text.js
+++ b/entry_types/scrolled/package/src/frontend/Text.js
@@ -8,11 +8,13 @@ import styles from './Text.module.css';
  *
  * @param {Object} props
  * @param {string} props.scaleCategory -
- *   One of the styles `'heading-lg'`, `'heading-md'`, `'heading-sm'`,
- *   `'heading-xs'`, `'body'`, `'caption'`, `'question'`,
- *   `'quoteText-lg`', `'quoteText-md`', `'quoteText-sm`', `'quoteText-xs`', `'quoteAttribution`',
- *   `'counterNumber-lg`', `'counterNumber-md`', `'counterNumber-sm`',
- *   `'counterNumber-xs`', `'counterDescription`'.
+ *   One of the styles `'heading-lg'`, `'heading-md'`, `'heading-sm'`,`'heading-xs'`,
+ *   `'headingTagline-lg'`, `'headingTagline-md'`, `'headingTagline-sm'`,
+ *   `'headingSubtitle-lg'`, `'headingSubtitle-md'`, `'headingSubtitle-sm'`,
+ *   `'body'`, `'caption'`, `'question'`,
+ *   `'quoteText-lg'`, `'quoteText-md'`, `'quoteText-sm'`, `'quoteText-xs'`, `'quoteAttribution'`,
+ *   `'counterNumber-lg'`, `'counterNumber-md'`, `'counterNumber-sm'`,
+ *   `'counterNumber-xs'`, `'counterDescription`'.
  * @param {string} [props.inline] - Render a span instread of a div.
  * @param {string} props.children - Nodes to render with specified typography.
  */
@@ -27,6 +29,8 @@ Text.propTypes = {
   inline: PropTypes.bool,
   scaleCategory: PropTypes.oneOf([
     'heading-lg', 'heading-md', 'heading-sm', 'heading-xs',
+    'headingTagline-lg', 'headingTagline-md', 'headingTagline-sm',
+    'headingSubtitle-lg', 'headingSubtitle-md', 'headingSubtitle-sm',
     'quoteText-lg', 'quoteText-md', 'quoteText-sm', 'quoteText-xs', 'quoteAttribution',
     'counterNumber-lg', 'counterNumber-md', 'counterNumber-sm', 'counterNumber-xs',
     'counterDescription',
diff --git a/entry_types/scrolled/package/src/frontend/Text.module.css b/entry_types/scrolled/package/src/frontend/Text.module.css
index 28fb45db5..74fb43c64 100644
--- a/entry_types/scrolled/package/src/frontend/Text.module.css
+++ b/entry_types/scrolled/package/src/frontend/Text.module.css
@@ -39,6 +39,45 @@
   margin-bottom: 0;
 }
 
+
+.headingTagline-lg {
+  composes: typography-headingTagline from global;
+  font-size: text-md;
+  line-height: 1.2;
+}
+
+.headingTagline-md {
+  composes: typography-headingTagline from global;
+  font-size: text-md;
+  line-height: 1.2;
+}
+
+.headingTagline-sm {
+  composes: typography-headingTagline from global;
+  font-size: text-base;
+  line-height: 1.4;
+}
+
+
+.headingSubtitle-lg {
+  composes: typography-headingSubtitle from global;
+  font-size: 44px;
+  line-height: 1.2;
+}
+
+.headingSubtitle-md {
+  composes: typography-headingSubtitle from global;
+  font-size: 44px;
+  line-height: 1.2;
+}
+
+.headingSubtitle-sm {
+  composes: typography-headingSubtitle from global;
+  font-size: 26px;
+  line-height: 1.2;
+}
+
+
 .body {
   composes: typography-body from global;
   font-size: text-base;
@@ -137,6 +176,30 @@
     font-size: text-l;
   }
 
+
+  .headingTagline-lg {
+    font-size: 26px;
+    line-height: 1.2;
+  }
+
+  .headingTagline-md,
+  .headingTagline-sm {
+    font-size: text-base;
+    line-height: 1.4;
+  }
+
+  .headingSubtitle-lg {
+    font-size: text-md;
+    line-height: 1.2;
+  }
+
+  .headingSubtitle-md,
+  .headingSubtitle-sm {
+    font-size: 26px;
+    line-height: 1.2;
+  }
+
+
   .quoteText-lg {
     font-size: text-l;
     line-height: 1.1;