diff --git a/src/CMakeLists.txt b/src/CMakeLists.txt
index 172d08370..81aa51fa3 100644
--- a/src/CMakeLists.txt
+++ b/src/CMakeLists.txt
@@ -50,7 +50,6 @@ configure_file(${CMAKE_CURRENT_SOURCE_DIR}/cmark_version.h.in
   ${CMAKE_CURRENT_BINARY_DIR}/cmark_version.h)
 
 include(GNUInstallDirs)
-include (GenerateExportHeader)
 
 add_executable(${PROGRAM} ${PROGRAM_SOURCES})
 cmark_add_compile_options(${PROGRAM})
@@ -87,12 +86,15 @@ if (CMARK_SHARED)
     $<BUILD_INTERFACE:${CMAKE_CURRENT_BINARY_DIR}>)
   add_library(cmark::cmark ALIAS ${LIBRARY})
 
-  generate_export_header(${LIBRARY}
-    BASE_NAME ${PROJECT_NAME})
-
   list(APPEND CMARK_INSTALL ${LIBRARY})
+  set(CMARK_STATIC_DEFINE 0)
+else()
+  set(CMARK_STATIC_DEFINE 1)
 endif()
 
+configure_file(${CMAKE_CURRENT_SOURCE_DIR}/cmark_export.h.in
+  ${CMAKE_CURRENT_BINARY_DIR}/cmark_export.h)
+
 if (CMARK_STATIC)
   add_library(${STATICLIBRARY} STATIC ${LIBRARY_SOURCES})
   cmark_add_compile_options(${STATICLIBRARY})
@@ -113,11 +115,6 @@ if (CMARK_STATIC)
     $<BUILD_INTERFACE:${CMAKE_CURRENT_BINARY_DIR}>)
   add_library(cmark::cmark_static ALIAS ${STATICLIBRARY})
 
-  if (NOT CMARK_SHARED)
-    generate_export_header(${STATICLIBRARY}
-      BASE_NAME ${PROJECT_NAME})
-  endif()
-
   list(APPEND CMARK_INSTALL ${STATICLIBRARY})
 endif()
 
diff --git a/src/cmark_export.h.in b/src/cmark_export.h.in
new file mode 100644
index 000000000..16eb9c668
--- /dev/null
+++ b/src/cmark_export.h.in
@@ -0,0 +1,38 @@
+#ifndef CMARK_EXPORT_H
+#define CMARK_EXPORT_H
+
+/* Is this an exclusively static build */
+#if @CMARK_STATIC_DEFINE@ && ! defined CMARK_STATIC_DEFINE
+#  define CMARK_STATIC_DEFINE
+#endif
+
+/*
+ * Here is the complicated part. Windows is special -- you cannot just define
+ * entry points unconditionally.
+ * */
+#if defined _WIN32 || defined __CYGWIN__
+   /* When building static libraries, avoid marking public ones */
+#  if defined CMARK_STATIC_DEFINE
+#    define CMARK_EXPORT
+   /* We are building this library */
+#  elif defined libcmark_EXPORTS
+#    define CMARK_EXPORT __declspec(dllexport)
+   /* We are using this library */
+#  else
+#    define CMARK_EXPORT __declspec(dllimport)
+#  endif
+
+/* On to the easy part. GCC and lookalikes such as clang just work */
+#elif defined __GNUC__ && __GNUC__ >= 4
+#  define CMARK_EXPORT __attribute__((visibility("default")))
+
+/* Older solaris support, why not */
+#elif defined __SUNPRO_C && __SUNPRO_C >= 0x550
+#  define CMARK_EXPORT __global
+
+/* All else failed, and we don't know about this compiler. Be conservative. */
+#else
+#  define CMARK_EXPORT
+#endif
+
+#endif /* CMARK_EXPORT_H */