diff --git a/conan_provider.cmake b/conan_provider.cmake
index 6c311582..b86ed0b0 100644
--- a/conan_provider.cmake
+++ b/conan_provider.cmake
@@ -30,13 +30,13 @@ endfunction()
 
 
 function(detect_arch ARCH)
-    if(CMAKE_SYSTEM_PROCESSOR MATCHES "aarch64|ARM64|arm64")
+    if(CMAKE_SYSTEM_PROCESSOR MATCHES "aarch64|ARM64|arm64" OR CMAKE_GENERATOR_PLATFORM STREQUAL ARM64)
         set(_ARCH armv8)
-    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "armv7-a|armv7l")
+    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "armv7-a|armv7l" OR CMAKE_GENERATOR_PLATFORM STREQUAL ARM)
         set(_ARCH armv7)
-    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "i686")
+    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "i686" OR CMAKE_GENERATOR_PLATFORM STREQUAL Win32)
         set(_ARCH x86)
-    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "AMD64|amd64|x86_64")
+    elseif(CMAKE_SYSTEM_PROCESSOR MATCHES "AMD64|amd64|x86_64" OR CMAKE_GENERATOR_PLATFORM STREQUAL x64)
         set(_ARCH x86_64)
     endif()
     message(STATUS "CMake-Conan: cmake_system_processor=${_ARCH}")
diff --git a/tests/test_smoke.py b/tests/test_smoke.py
index 2f1b77cb..7a3dea6e 100644
--- a/tests/test_smoke.py
+++ b/tests/test_smoke.py
@@ -242,3 +242,33 @@ def test_android_x86(self, capfd, chdir_build):
         assert "os=Android" in out
         assert "os.api_level=19" in out
         assert "tools.android:ndk_path=" in out
+
+class TestMSVCArch:
+    @pytest.fixture(scope="class", autouse=True)
+    def android_setup(self):
+        shutil.rmtree("build")
+        yield
+
+    @windows
+    def test_msvc_arm64(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A ARM64')
+        out, _ = capfd.readouterr()
+        assert "arch=armv8" in out
+
+    @windows
+    def test_msvc_arm(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A ARM')
+        out, _ = capfd.readouterr()
+        assert "arch=armv7" in out
+
+    @windows
+    def test_msvc_x86_64(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A x64')
+        out, _ = capfd.readouterr()
+        assert "arch=x86_64" in out
+
+    @windows
+    def test_msvc_x86(self, capfd, chdir_build):
+        run('cmake .. --fresh -DCMAKE_PROJECT_TOP_LEVEL_INCLUDES=conan_provider.cmake -G "Visual Studio 16 2019" -A Win32')
+        out, _ = capfd.readouterr()
+        assert "arch=x86" in out