diff --git a/feedme/FeedMe/ElementTypes/Commerce_ProductFeedMeElementType.php b/feedme/FeedMe/ElementTypes/Commerce_ProductFeedMeElementType.php
index 9d63b602..f0526afb 100644
--- a/feedme/FeedMe/ElementTypes/Commerce_ProductFeedMeElementType.php
+++ b/feedme/FeedMe/ElementTypes/Commerce_ProductFeedMeElementType.php
@@ -79,7 +79,8 @@ public function matchExistingElement(&$criteria, $data, $settings)
                         $criteria->id = $variants[0]->productId;
                     }
                 } else {
-                    $criteria->$handle = DbHelper::escapeParam($data[$handle]);
+                    $feedValue = Hash::get($data, $handle . '.data', $data[$handle]);
+                    $criteria->$handle = DbHelper::escapeParam($feedValue);
                 }
             }
         }