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Marketing Committee Goals

The three high-level goals of the .NET Foundation Marketing Committee are:

  • Increase membership in the .NET Foundation
  • Generate awareness of .NET open source and the .NET Foundation itself
  • Foster and grow an open community around .NET

FY21 (CY July 1, 2020 - CY June 30, 2021) Activities

The committee has discussed the following activities we want to prioritize in FY21 that align to these goals.

  • Clarify mission statement language and make it prominent on website
  • Drive awareness to our member projects and maintainers (in progress)
  • Provide benefits to our members like training, offers from sponsors, etc. (in progress)
  • Communicate corporate sponsor benefits as outlined by the corporate sponsorship committee
  • Forecast FY21 budget
  • Define marketing activity proposal process for our members to secure funds and drive initiatives based on budget
  • Drive membership through our partner members (co-marketing, PR, etc.) (always on)
  • Amplify other committee activities as needed (always on)
  • PR / Air cover as needed (always on)
  • Prioritize event sponsorships and define application process for events (backburner once in-person events start egain)

FY20 (CY July 1, 2019 - CY June 30, 2020) Activities

The committee has discussed the following activities we want to prioritize in FY20 that align to these goals.

  • Organize our calendar (and keep it organized) with events/moments we can socialize (social calendar managed by committee)
  • Create impactful marketing content to carry open message
    • Organize Information Architecture on website & fill gaps (done)
    • Enable our members to get content/news and create/contribute to it by driving awareness of newsletter contributions and content submission & amplification as well as contributing to our other social channels (i.e. YouTube, Facebook, etc.) (amplification/social processes = complete, content creation=in-progress)
    • Arm our members with .NET Foundation positioning & messaging so we have one voice when we talk about the .NET Foundation (regular blurb in newsletter)
    • Get project-specific swag in the Store (need budget)
    • Create .NET brand book and release to community (.NET done, .NET Foundation next)
  • Define marketing activity proposal process for our members to secure funds and drive initiatives (in progress)
  • Drive membership through our partner members (co-marketing, PR, etc.) (always on)
  • Prioritize sponsorships and define application process for events (stalled)
  • Partner with Outreach committee to reach more diversity