diff --git a/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt b/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt
index b979794f0c50..70f08a2dff60 100644
--- a/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt
+++ b/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt
@@ -35,7 +35,7 @@ import com.duckduckgo.di.scopes.AppScope
 import dagger.SingleInstanceIn
 import io.reactivex.Scheduler
 import io.reactivex.schedulers.Schedulers
-import java.util.*
+import java.util.UUID
 import javax.inject.Inject
 import kotlinx.coroutines.CoroutineScope
 import kotlinx.coroutines.flow.Flow
@@ -186,14 +186,6 @@ class TabDataRepository @Inject constructor(
         }
     }
 
-    override suspend fun setWasAnnouncementDismissed(wasDismissed: Boolean) {
-        tabSwitcherDataStore.setWasAnnouncementDismissed(wasDismissed)
-    }
-
-    override suspend fun setAnnouncementDisplayCount(displayCount: Int) {
-        tabSwitcherDataStore.setAnnouncementDisplayCount(displayCount)
-    }
-
     override suspend fun setTabLayoutType(layoutType: LayoutType) {
         tabSwitcherDataStore.setTabLayoutType(layoutType)
     }
diff --git a/app/src/main/java/com/duckduckgo/app/tabs/store/TabSwitcherDataStore.kt b/app/src/main/java/com/duckduckgo/app/tabs/store/TabSwitcherDataStore.kt
index 85d3ab041f8b..587bdb144254 100644
--- a/app/src/main/java/com/duckduckgo/app/tabs/store/TabSwitcherDataStore.kt
+++ b/app/src/main/java/com/duckduckgo/app/tabs/store/TabSwitcherDataStore.kt
@@ -18,9 +18,7 @@ package com.duckduckgo.app.tabs.store
 
 import androidx.datastore.core.DataStore
 import androidx.datastore.preferences.core.Preferences
-import androidx.datastore.preferences.core.booleanPreferencesKey
 import androidx.datastore.preferences.core.edit
-import androidx.datastore.preferences.core.intPreferencesKey
 import androidx.datastore.preferences.core.stringPreferencesKey
 import com.duckduckgo.app.tabs.model.TabSwitcherData
 import com.duckduckgo.app.tabs.model.TabSwitcherData.LayoutType
@@ -35,8 +33,6 @@ interface TabSwitcherDataStore {
     val data: Flow<TabSwitcherData>
 
     suspend fun setUserState(userState: UserState)
-    suspend fun setWasAnnouncementDismissed(wasDismissed: Boolean)
-    suspend fun setAnnouncementDisplayCount(displayCount: Int)
     suspend fun setTabLayoutType(layoutType: LayoutType)
 }
 
@@ -46,16 +42,12 @@ class TabSwitcherPrefsDataStore @Inject constructor(
 ) : TabSwitcherDataStore {
     companion object {
         const val KEY_USER_STATE = "KEY_USER_STATE"
-        const val KEY_WAS_ANNOUNCEMENT_DISMISSED = "KEY_WAS_ANNOUNCEMENT_DISMISSED"
-        const val KEY_ANNOUNCEMENT_DISPLAY_COUNT = "KEY_ANNOUNCEMENT_DISPLAY_COUNT"
         const val KEY_LAYOUT_TYPE = "KEY_LAYOUT_TYPE"
     }
 
     override val data: Flow<TabSwitcherData> = store.data.map { preferences ->
         TabSwitcherData(
             userState = UserState.valueOf(preferences[stringPreferencesKey(KEY_USER_STATE)] ?: UserState.UNKNOWN.name),
-            wasAnnouncementDismissed = preferences[booleanPreferencesKey(KEY_WAS_ANNOUNCEMENT_DISMISSED)] ?: false,
-            announcementDisplayCount = preferences[intPreferencesKey(KEY_ANNOUNCEMENT_DISPLAY_COUNT)] ?: 0,
             layoutType = LayoutType.valueOf(preferences[stringPreferencesKey(KEY_LAYOUT_TYPE)] ?: LayoutType.GRID.name),
         )
     }
@@ -66,18 +58,6 @@ class TabSwitcherPrefsDataStore @Inject constructor(
         }
     }
 
-    override suspend fun setWasAnnouncementDismissed(wasDismissed: Boolean) {
-        store.edit { preferences ->
-            preferences[booleanPreferencesKey(KEY_WAS_ANNOUNCEMENT_DISMISSED)] = wasDismissed
-        }
-    }
-
-    override suspend fun setAnnouncementDisplayCount(displayCount: Int) {
-        store.edit { preferences ->
-            preferences[intPreferencesKey(KEY_ANNOUNCEMENT_DISPLAY_COUNT)] = displayCount
-        }
-    }
-
     override suspend fun setTabLayoutType(layoutType: LayoutType) {
         store.edit { preferences ->
             preferences[stringPreferencesKey(KEY_LAYOUT_TYPE)] = layoutType.name
diff --git a/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherActivity.kt b/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherActivity.kt
index 80c394611b54..fb5055b1e943 100644
--- a/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherActivity.kt
+++ b/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherActivity.kt
@@ -21,8 +21,6 @@ import android.content.Intent
 import android.os.Bundle
 import android.view.Menu
 import android.view.MenuItem
-import android.view.View
-import android.widget.ImageButton
 import android.widget.TextView
 import androidx.activity.OnBackPressedCallback
 import androidx.appcompat.app.AppCompatDelegate.FEATURE_SUPPORT_ACTION_BAR
@@ -126,8 +124,6 @@ class TabSwitcherActivity : DuckDuckGoActivity(), TabSwitcherListener, Coroutine
     private lateinit var tabsRecycler: RecyclerView
     private lateinit var tabItemDecorator: TabItemDecorator
     private lateinit var toolbar: Toolbar
-    private lateinit var announcement: View
-    private lateinit var announcementCloseButton: ImageButton
 
     private var layoutTypeMenuItem: MenuItem? = null
     private var layoutType: LayoutType? = null
@@ -144,7 +140,6 @@ class TabSwitcherActivity : DuckDuckGoActivity(), TabSwitcherListener, Coroutine
         configureRecycler()
         configureObservers()
         configureOnBackPressedListener()
-        configureAnnouncementBanner()
     }
 
     override fun onSaveInstanceState(outState: Bundle) {
@@ -153,12 +148,6 @@ class TabSwitcherActivity : DuckDuckGoActivity(), TabSwitcherListener, Coroutine
         outState.putBoolean(KEY_FIRST_TIME_LOADING, firstTimeLoadingTabsList)
     }
 
-    private fun configureAnnouncementBanner() {
-        announcementCloseButton.setOnClickListener {
-            viewModel.onFeatureAnnouncementCloseButtonTapped()
-        }
-    }
-
     private fun extractIntentExtras() {
         selectedTabId = intent.getStringExtra(EXTRA_KEY_SELECTED_TAB)
     }
@@ -166,8 +155,6 @@ class TabSwitcherActivity : DuckDuckGoActivity(), TabSwitcherListener, Coroutine
     private fun configureViewReferences() {
         tabsRecycler = findViewById(R.id.tabsRecycler)
         toolbar = findViewById(R.id.toolbar)
-        announcement = findViewById(R.id.tabFeatureAnnouncement)
-        announcementCloseButton = findViewById(R.id.close)
     }
 
     private fun configureRecycler() {
@@ -218,26 +205,11 @@ class TabSwitcherActivity : DuckDuckGoActivity(), TabSwitcherListener, Coroutine
             }
         }
 
-        lifecycleScope.launch {
-            viewModel.isFeatureAnnouncementVisible.flowWithLifecycle(lifecycle, Lifecycle.State.STARTED).collect {
-                updateFeatureAnnouncement(it)
-            }
-        }
-
         viewModel.command.observe(this) {
             processCommand(it)
         }
     }
 
-    private fun updateFeatureAnnouncement(isVisible: Boolean) {
-        if (isVisible && !this@TabSwitcherActivity.isFinishing) {
-            viewModel.onTabFeatureAnnouncementDisplayed()
-            announcement.show()
-        } else {
-            announcement.gone()
-        }
-    }
-
     private fun updateLayoutType(layoutType: LayoutType) {
         tabsRecycler.hide()
 
diff --git a/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModel.kt b/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModel.kt
index 54ec152efbac..9071103b364e 100644
--- a/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModel.kt
+++ b/app/src/main/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModel.kt
@@ -26,21 +26,17 @@ import com.duckduckgo.app.browser.session.WebViewSessionStorage
 import com.duckduckgo.app.pixels.AppPixelName
 import com.duckduckgo.app.statistics.pixels.Pixel
 import com.duckduckgo.app.statistics.pixels.Pixel.PixelType.DAILY
-import com.duckduckgo.app.statistics.store.StatisticsDataStore
 import com.duckduckgo.app.tabs.model.TabEntity
 import com.duckduckgo.app.tabs.model.TabRepository
 import com.duckduckgo.app.tabs.model.TabSwitcherData.LayoutType.GRID
 import com.duckduckgo.app.tabs.model.TabSwitcherData.LayoutType.LIST
-import com.duckduckgo.app.tabs.model.TabSwitcherData.UserState
 import com.duckduckgo.common.utils.DispatcherProvider
 import com.duckduckgo.common.utils.SingleLiveEvent
 import com.duckduckgo.di.scopes.ActivityScope
 import javax.inject.Inject
 import kotlinx.coroutines.flow.SharingStarted
-import kotlinx.coroutines.flow.combine
 import kotlinx.coroutines.flow.first
 import kotlinx.coroutines.flow.map
-import kotlinx.coroutines.flow.onStart
 import kotlinx.coroutines.flow.stateIn
 import kotlinx.coroutines.launch
 
@@ -51,33 +47,13 @@ class TabSwitcherViewModel @Inject constructor(
     private val adClickManager: AdClickManager,
     private val dispatcherProvider: DispatcherProvider,
     private val pixel: Pixel,
-    private val statisticsDataStore: StatisticsDataStore,
 ) : ViewModel() {
-    companion object {
-        const val MAX_ANNOUNCEMENT_DISPLAY_COUNT = 3
-        const val REINSTALL_VARIANT = "ru"
-    }
-
     val tabs: LiveData<List<TabEntity>> = tabRepository.liveTabs
     val activeTab = tabRepository.liveSelectedTab
     val deletableTabs: LiveData<List<TabEntity>> = tabRepository.flowDeletableTabs.asLiveData(
         context = viewModelScope.coroutineContext,
     )
 
-    private var announcementDisplayCount: Int = 0
-    private var isBannerAlreadyVisible: Boolean = false
-    val isFeatureAnnouncementVisible = combine(tabRepository.tabSwitcherData, tabRepository.flowTabs) { data, tabs ->
-        val isVisible =
-            announcementDisplayCount < MAX_ANNOUNCEMENT_DISPLAY_COUNT &&
-                !data.wasAnnouncementDismissed &&
-                (data.userState == UserState.EXISTING || statisticsDataStore.variant == REINSTALL_VARIANT) &&
-                (tabs.size > 1 || isBannerAlreadyVisible)
-        isBannerAlreadyVisible = isVisible
-        isVisible
-    }
-        .onStart { announcementDisplayCount = tabRepository.tabSwitcherData.first().announcementDisplayCount }
-        .stateIn(viewModelScope, SharingStarted.WhileSubscribed(), false)
-
     val layoutType = tabRepository.tabSwitcherData
         .map { it.layoutType }
         .stateIn(viewModelScope, SharingStarted.WhileSubscribed(), null)
@@ -173,22 +149,7 @@ class TabSwitcherViewModel @Inject constructor(
         }
     }
 
-    fun onTabFeatureAnnouncementDisplayed() {
-        viewModelScope.launch(dispatcherProvider.io()) {
-            val data = tabRepository.tabSwitcherData.first()
-            tabRepository.setAnnouncementDisplayCount(data.announcementDisplayCount + 1)
-        }
-    }
-
-    fun onFeatureAnnouncementCloseButtonTapped() {
-        dismissFeatureAnnouncementBanner()
-    }
-
     fun onTabDraggingStarted() {
-        if (isBannerAlreadyVisible) {
-            dismissFeatureAnnouncementBanner()
-        }
-
         viewModelScope.launch(dispatcherProvider.io()) {
             val params = mapOf("userState" to tabRepository.tabSwitcherData.first().userState.name)
             pixel.fire(AppPixelName.TAB_MANAGER_REARRANGE_TABS_DAILY, parameters = params, encodedParameters = emptyMap(), DAILY)
@@ -209,10 +170,4 @@ class TabSwitcherViewModel @Inject constructor(
             tabRepository.setTabLayoutType(newLayoutType)
         }
     }
-
-    private fun dismissFeatureAnnouncementBanner() {
-        viewModelScope.launch(dispatcherProvider.io()) {
-            tabRepository.setWasAnnouncementDismissed(true)
-        }
-    }
 }
diff --git a/app/src/main/res/layout/content_tab_switcher.xml b/app/src/main/res/layout/content_tab_switcher.xml
index 997ec151b5b0..433a0ed1b9e5 100644
--- a/app/src/main/res/layout/content_tab_switcher.xml
+++ b/app/src/main/res/layout/content_tab_switcher.xml
@@ -13,61 +13,22 @@
   ~ See the License for the specific language governing permissions and
   ~ limitations under the License.
   -->
-<LinearLayout
+<FrameLayout
     xmlns:android="http://schemas.android.com/apk/res/android"
     xmlns:app="http://schemas.android.com/apk/res-auto"
     xmlns:tools="http://schemas.android.com/tools"
     android:layout_width="@dimen/keyline_empty"
     android:layout_height="@dimen/keyline_empty"
     android:animateLayoutChanges="true"
-    android:orientation="vertical"
     app:layout_constraintBottom_toBottomOf="parent"
     app:layout_constraintEnd_toEndOf="parent"
     app:layout_constraintStart_toStartOf="parent"
     app:layout_constraintTop_toBottomOf="@id/appBarLayout">
 
-    <androidx.cardview.widget.CardView
-        android:id="@+id/tabFeatureAnnouncement"
-        android:visibility="gone"
-        app:cardElevation="@dimen/keyline_1"
-        android:layout_width="match_parent"
-        android:layout_height="wrap_content">
-
-        <LinearLayout
-            android:layout_width="match_parent"
-            android:layout_height="wrap_content"
-            android:orientation="horizontal">
-
-            <com.duckduckgo.common.ui.view.text.DaxTextView
-                android:layout_width="0dp"
-                android:layout_height="wrap_content"
-                android:layout_weight="1"
-                android:layout_margin="@dimen/keyline_4"
-                android:drawableStart="@drawable/ic_announce"
-                android:drawablePadding="@dimen/keyline_2"
-                android:textAlignment="center"
-                app:typography="body1"
-                android:text="@string/tabSwitcherFeatureAnnouncement" />
-
-            <ImageButton
-                android:id="@+id/close"
-                android:layout_width="@dimen/legacyButtonSmallHeight"
-                android:layout_height="@dimen/legacyButtonSmallHeight"
-                android:background="@drawable/selectable_circular_ripple"
-                android:contentDescription="@string/closeContentDescription"
-                android:layout_margin="@dimen/keyline_1"
-                android:scaleType="center"
-                android:src="@drawable/ic_close_24_small" />
-
-        </LinearLayout>
-
-    </androidx.cardview.widget.CardView>
-
     <androidx.recyclerview.widget.RecyclerView
         android:id="@+id/tabsRecycler"
         android:layout_width="match_parent"
-        android:layout_height="0dp"
-        android:layout_weight="1"
+        android:layout_height="match_parent"
         android:layout_marginStart="7dp"
         android:layout_marginEnd="7dp"
         android:clipToPadding="false"
@@ -78,4 +39,4 @@
         tools:showIn="@layout/activity_tab_switcher"
         tools:spanCount="2" />
 
-</LinearLayout>
\ No newline at end of file
+</FrameLayout>
diff --git a/app/src/main/res/values-bg/strings.xml b/app/src/main/res/values-bg/strings.xml
index 31f15e248382..10d3036f3854 100644
--- a/app/src/main/res/values-bg/strings.xml
+++ b/app/src/main/res/values-bg/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Разделът е затворен</string>
     <string name="tabClosedUndo">Отмяна</string>
     <string name="downloadsMenuItemTitle">Изтеглени файлове</string>
-    <string name="tabSwitcherFeatureAnnouncement">Вече можете да плъзгате и пускате разделите, за да ги пренаредите!</string>
     <string name="tabSwitcherListViewMenu">Изглед в списък</string>
     <string name="tabSwitcherGridViewMenu">Изглед в решетка</string>
 
diff --git a/app/src/main/res/values-cs/strings.xml b/app/src/main/res/values-cs/strings.xml
index 5a34accdf57d..51971de2f25e 100644
--- a/app/src/main/res/values-cs/strings.xml
+++ b/app/src/main/res/values-cs/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Karta zavřená</string>
     <string name="tabClosedUndo">Vrátit</string>
     <string name="downloadsMenuItemTitle">Stahování</string>
-    <string name="tabSwitcherFeatureAnnouncement">Teď můžeš přetažením karet změnit jejich pořadí.</string>
     <string name="tabSwitcherListViewMenu">Zobrazení seznamu</string>
     <string name="tabSwitcherGridViewMenu">Zobrazení mřížky</string>
 
diff --git a/app/src/main/res/values-da/strings.xml b/app/src/main/res/values-da/strings.xml
index 822d1fe4e70a..49c68ffbaa65 100644
--- a/app/src/main/res/values-da/strings.xml
+++ b/app/src/main/res/values-da/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Fanen er lukket</string>
     <string name="tabClosedUndo">Fortryd</string>
     <string name="downloadsMenuItemTitle">Downloads</string>
-    <string name="tabSwitcherFeatureAnnouncement">Du kan nu trække og slippe dine faner for at omarrangere dem!</string>
     <string name="tabSwitcherListViewMenu">Listevisning</string>
     <string name="tabSwitcherGridViewMenu">Gittervisning</string>
 
diff --git a/app/src/main/res/values-de/strings.xml b/app/src/main/res/values-de/strings.xml
index 932adf355bb6..b58bc65daff4 100644
--- a/app/src/main/res/values-de/strings.xml
+++ b/app/src/main/res/values-de/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Tab geschlossen</string>
     <string name="tabClosedUndo">Rückgängig machen</string>
     <string name="downloadsMenuItemTitle">Downloads</string>
-    <string name="tabSwitcherFeatureAnnouncement">Du kannst deine Tabs jetzt per Drag-and-Drop verschieben, um sie neu anzuordnen!</string>
     <string name="tabSwitcherListViewMenu">Listenansicht</string>
     <string name="tabSwitcherGridViewMenu">Gitteransicht</string>
 
diff --git a/app/src/main/res/values-el/strings.xml b/app/src/main/res/values-el/strings.xml
index 8b77fab8c091..5921ba91c856 100644
--- a/app/src/main/res/values-el/strings.xml
+++ b/app/src/main/res/values-el/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Η καρτέλα έκλεισε</string>
     <string name="tabClosedUndo">Αναίρεση</string>
     <string name="downloadsMenuItemTitle">Λήψεις</string>
-    <string name="tabSwitcherFeatureAnnouncement">Μπορείτε τώρα να κάνετε μεταφορά και απόθεση στις καρτέλες σας για να τις αναδιατάξετε!</string>
     <string name="tabSwitcherListViewMenu">Προβολή λίστας</string>
     <string name="tabSwitcherGridViewMenu">Προβολή πλέγματος</string>
 
diff --git a/app/src/main/res/values-es/strings.xml b/app/src/main/res/values-es/strings.xml
index 7733125c8f10..dfbbf362711e 100644
--- a/app/src/main/res/values-es/strings.xml
+++ b/app/src/main/res/values-es/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Pestaña cerrada</string>
     <string name="tabClosedUndo">Deshacer</string>
     <string name="downloadsMenuItemTitle">Descargas</string>
-    <string name="tabSwitcherFeatureAnnouncement">¡Ahora puedes arrastrar y soltar las pestañas para reordenarlas!</string>
     <string name="tabSwitcherListViewMenu">Vista de lista</string>
     <string name="tabSwitcherGridViewMenu">Vista de cuadrícula</string>
 
diff --git a/app/src/main/res/values-et/strings.xml b/app/src/main/res/values-et/strings.xml
index db3bb1cee6ea..ec01b6bbf2f9 100644
--- a/app/src/main/res/values-et/strings.xml
+++ b/app/src/main/res/values-et/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Vaheleht on suletud</string>
     <string name="tabClosedUndo">Võta tagasi</string>
     <string name="downloadsMenuItemTitle">Allalaadimised</string>
-    <string name="tabSwitcherFeatureAnnouncement">Nüüd saad oma vahekaarte lohistades ümber järjestada!</string>
     <string name="tabSwitcherListViewMenu">Loendivaade</string>
     <string name="tabSwitcherGridViewMenu">Võrgustikuvaade</string>
 
diff --git a/app/src/main/res/values-fi/strings.xml b/app/src/main/res/values-fi/strings.xml
index ade1ad41ab00..64d15a918101 100644
--- a/app/src/main/res/values-fi/strings.xml
+++ b/app/src/main/res/values-fi/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Välilehti suljettu</string>
     <string name="tabClosedUndo">Kumoa</string>
     <string name="downloadsMenuItemTitle">Lataukset</string>
-    <string name="tabSwitcherFeatureAnnouncement">Voit nyt järjestää välilehdet uudelleen vetämällä ja pudottamalla!</string>
     <string name="tabSwitcherListViewMenu">Luettelonäkymä</string>
     <string name="tabSwitcherGridViewMenu">Ruudukkonäkymä</string>
 
diff --git a/app/src/main/res/values-fr/strings.xml b/app/src/main/res/values-fr/strings.xml
index f40dae8f7ce0..2f779d6dfcee 100644
--- a/app/src/main/res/values-fr/strings.xml
+++ b/app/src/main/res/values-fr/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Onglet fermé</string>
     <string name="tabClosedUndo">Annuler</string>
     <string name="downloadsMenuItemTitle">Téléchargements</string>
-    <string name="tabSwitcherFeatureAnnouncement">Vous pouvez désormais faire glisser et déposer vos onglets pour les réorganiser !</string>
     <string name="tabSwitcherListViewMenu">Vue liste</string>
     <string name="tabSwitcherGridViewMenu">Vue grille</string>
 
diff --git a/app/src/main/res/values-hr/strings.xml b/app/src/main/res/values-hr/strings.xml
index dc330427a602..3d7ac4b1a045 100644
--- a/app/src/main/res/values-hr/strings.xml
+++ b/app/src/main/res/values-hr/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Kartica je zatvorena</string>
     <string name="tabClosedUndo">Poništi</string>
     <string name="downloadsMenuItemTitle">Preuzimanja</string>
-    <string name="tabSwitcherFeatureAnnouncement">Sada možeš povući i ispustiti kartice i promijeniti njihov redoslijed!</string>
     <string name="tabSwitcherListViewMenu">Prikaz popisa</string>
     <string name="tabSwitcherGridViewMenu">Tablični prikaz</string>
 
diff --git a/app/src/main/res/values-hu/strings.xml b/app/src/main/res/values-hu/strings.xml
index 53cfcf4a174e..e2a8c1a628dc 100644
--- a/app/src/main/res/values-hu/strings.xml
+++ b/app/src/main/res/values-hu/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Lap bezárva</string>
     <string name="tabClosedUndo">Visszavonás</string>
     <string name="downloadsMenuItemTitle">Letöltések</string>
-    <string name="tabSwitcherFeatureAnnouncement">Mostantól átrendezheted a lapok sorrendjét a fogd és vidd funkcióval!</string>
     <string name="tabSwitcherListViewMenu">Listanézet</string>
     <string name="tabSwitcherGridViewMenu">Rácsnézet</string>
 
diff --git a/app/src/main/res/values-it/strings.xml b/app/src/main/res/values-it/strings.xml
index 99b2b352bde9..cf2749601981 100644
--- a/app/src/main/res/values-it/strings.xml
+++ b/app/src/main/res/values-it/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Scheda chiusa</string>
     <string name="tabClosedUndo">Annulla</string>
     <string name="downloadsMenuItemTitle">Download</string>
-    <string name="tabSwitcherFeatureAnnouncement">Ora puoi trascinare e rilasciare le tue schede per riordinarle.</string>
     <string name="tabSwitcherListViewMenu">Vista elenco</string>
     <string name="tabSwitcherGridViewMenu">Vista a griglia</string>
 
diff --git a/app/src/main/res/values-lt/strings.xml b/app/src/main/res/values-lt/strings.xml
index 298c870191b7..9cefec68d338 100644
--- a/app/src/main/res/values-lt/strings.xml
+++ b/app/src/main/res/values-lt/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Skirtukas uždarytas</string>
     <string name="tabClosedUndo">Anuliuoti</string>
     <string name="downloadsMenuItemTitle">Atsisiuntimai</string>
-    <string name="tabSwitcherFeatureAnnouncement">Dabar galite nutempti skirtukus, kad juos pertvarkytumėte!</string>
     <string name="tabSwitcherListViewMenu">Sąrašo rodinys</string>
     <string name="tabSwitcherGridViewMenu">Tinklelio vaizdas</string>
 
diff --git a/app/src/main/res/values-lv/strings.xml b/app/src/main/res/values-lv/strings.xml
index f36e400d115d..21a2f5813ff6 100644
--- a/app/src/main/res/values-lv/strings.xml
+++ b/app/src/main/res/values-lv/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Cilne ir aizvērta</string>
     <string name="tabClosedUndo">Atsaukt</string>
     <string name="downloadsMenuItemTitle">Lejupielādes</string>
-    <string name="tabSwitcherFeatureAnnouncement">Tagad vari vilkt un nomest cilnes, lai tās pārkārtotu!</string>
     <string name="tabSwitcherListViewMenu">Saraksta skats</string>
     <string name="tabSwitcherGridViewMenu">Režģa skats</string>
 
diff --git a/app/src/main/res/values-nb/strings.xml b/app/src/main/res/values-nb/strings.xml
index a881a5e67da3..6c0225ee5eeb 100644
--- a/app/src/main/res/values-nb/strings.xml
+++ b/app/src/main/res/values-nb/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Fane lukket</string>
     <string name="tabClosedUndo">Angre</string>
     <string name="downloadsMenuItemTitle">Nedlastinger</string>
-    <string name="tabSwitcherFeatureAnnouncement">Du kan nå dra og slippe fanene for å omorganisere dem!</string>
     <string name="tabSwitcherListViewMenu">Listevisning</string>
     <string name="tabSwitcherGridViewMenu">Rutenettvisning</string>
 
diff --git a/app/src/main/res/values-nl/strings.xml b/app/src/main/res/values-nl/strings.xml
index b8754a351120..2d61dcb50b9c 100644
--- a/app/src/main/res/values-nl/strings.xml
+++ b/app/src/main/res/values-nl/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Tabblad gesloten</string>
     <string name="tabClosedUndo">Ongedaan maken</string>
     <string name="downloadsMenuItemTitle">Downloads</string>
-    <string name="tabSwitcherFeatureAnnouncement">Je kunt nu je tabbladen slepen en neerzetten om ze opnieuw te ordenen!</string>
     <string name="tabSwitcherListViewMenu">Lijstweergave</string>
     <string name="tabSwitcherGridViewMenu">Rasterweergave</string>
 
diff --git a/app/src/main/res/values-pl/strings.xml b/app/src/main/res/values-pl/strings.xml
index 443f06609ca6..6b7cfc816047 100644
--- a/app/src/main/res/values-pl/strings.xml
+++ b/app/src/main/res/values-pl/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Karta zamknięta</string>
     <string name="tabClosedUndo">Cofnij</string>
     <string name="downloadsMenuItemTitle">Pobrane</string>
-    <string name="tabSwitcherFeatureAnnouncement">Możesz teraz przeciągać i upuszczać karty, aby zmienić ich kolejność!</string>
     <string name="tabSwitcherListViewMenu">Widok listy</string>
     <string name="tabSwitcherGridViewMenu">Widok siatki</string>
 
diff --git a/app/src/main/res/values-pt/strings.xml b/app/src/main/res/values-pt/strings.xml
index 28231d06a69a..3e19814cd213 100644
--- a/app/src/main/res/values-pt/strings.xml
+++ b/app/src/main/res/values-pt/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Separador fechado</string>
     <string name="tabClosedUndo">Anular</string>
     <string name="downloadsMenuItemTitle">Transferências</string>
-    <string name="tabSwitcherFeatureAnnouncement">Agora podes arrastar e largar os teus separadores para os reordenares!</string>
     <string name="tabSwitcherListViewMenu">Vista de lista</string>
     <string name="tabSwitcherGridViewMenu">Vista de grelha</string>
 
diff --git a/app/src/main/res/values-ro/strings.xml b/app/src/main/res/values-ro/strings.xml
index ca8071c573ed..828e30005161 100644
--- a/app/src/main/res/values-ro/strings.xml
+++ b/app/src/main/res/values-ro/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Filă închisă</string>
     <string name="tabClosedUndo">Anulează</string>
     <string name="downloadsMenuItemTitle">Descărcări</string>
-    <string name="tabSwitcherFeatureAnnouncement">Acum poți glisa și fixa filele pentru a le reordona!</string>
     <string name="tabSwitcherListViewMenu">Vizualizare listă</string>
     <string name="tabSwitcherGridViewMenu">Vizualizare grilă</string>
 
diff --git a/app/src/main/res/values-ru/strings.xml b/app/src/main/res/values-ru/strings.xml
index faad43263800..7382450e6c8d 100644
--- a/app/src/main/res/values-ru/strings.xml
+++ b/app/src/main/res/values-ru/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Вкладка закрыта</string>
     <string name="tabClosedUndo">Отменить</string>
     <string name="downloadsMenuItemTitle">Загрузки</string>
-    <string name="tabSwitcherFeatureAnnouncement">Теперь порядок вкладок можно менять путем перетаскивания.</string>
     <string name="tabSwitcherListViewMenu">В виде списка</string>
     <string name="tabSwitcherGridViewMenu">В виде сетки</string>
 
diff --git a/app/src/main/res/values-sk/strings.xml b/app/src/main/res/values-sk/strings.xml
index 6c4aeb7170da..5895166e4e08 100644
--- a/app/src/main/res/values-sk/strings.xml
+++ b/app/src/main/res/values-sk/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Karta bola zatvorená</string>
     <string name="tabClosedUndo">Vrátenie späť</string>
     <string name="downloadsMenuItemTitle">Stiahnuté</string>
-    <string name="tabSwitcherFeatureAnnouncement">Teraz môžete karty potiahnuť a presunúť, a zmeniť ich poradie!</string>
     <string name="tabSwitcherListViewMenu">Zobrazenie zoznamu</string>
     <string name="tabSwitcherGridViewMenu">Zobrazenie mriežky</string>
 
diff --git a/app/src/main/res/values-sl/strings.xml b/app/src/main/res/values-sl/strings.xml
index 23428e232741..11a2e4e95e31 100644
--- a/app/src/main/res/values-sl/strings.xml
+++ b/app/src/main/res/values-sl/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Zavihek zaprt</string>
     <string name="tabClosedUndo">Prekliči spremembe</string>
     <string name="downloadsMenuItemTitle">Prenosi</string>
-    <string name="tabSwitcherFeatureAnnouncement">Zdaj lahko zavihke povlečete in spustite, da jih preuredite!</string>
     <string name="tabSwitcherListViewMenu">Pogled seznama</string>
     <string name="tabSwitcherGridViewMenu">Mrežni pogled</string>
 
diff --git a/app/src/main/res/values-sv/strings.xml b/app/src/main/res/values-sv/strings.xml
index 891eab0b465d..70d8f27306e4 100644
--- a/app/src/main/res/values-sv/strings.xml
+++ b/app/src/main/res/values-sv/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Fliken är stängd</string>
     <string name="tabClosedUndo">Återställ</string>
     <string name="downloadsMenuItemTitle">Nerladdningar</string>
-    <string name="tabSwitcherFeatureAnnouncement">Du kan nu dra och släppa dina flikar för att ordna om dem!</string>
     <string name="tabSwitcherListViewMenu">Listvy</string>
     <string name="tabSwitcherGridViewMenu">Rutnätsvy</string>
 
diff --git a/app/src/main/res/values-tr/strings.xml b/app/src/main/res/values-tr/strings.xml
index 561d8a5e5844..9ef05c0a9384 100644
--- a/app/src/main/res/values-tr/strings.xml
+++ b/app/src/main/res/values-tr/strings.xml
@@ -111,7 +111,6 @@
     <string name="tabClosed">Sekme kapatıldı</string>
     <string name="tabClosedUndo">Geri al</string>
     <string name="downloadsMenuItemTitle">İndirilenler</string>
-    <string name="tabSwitcherFeatureAnnouncement">Artık sekmelerinizi yeniden sıralamak için sürükleyip bırakabilirsiniz!</string>
     <string name="tabSwitcherListViewMenu">Liste görünümü</string>
     <string name="tabSwitcherGridViewMenu">Izgara görünümü</string>
 
diff --git a/app/src/main/res/values/strings.xml b/app/src/main/res/values/strings.xml
index 860261f52e96..f985e8a883eb 100644
--- a/app/src/main/res/values/strings.xml
+++ b/app/src/main/res/values/strings.xml
@@ -16,8 +16,8 @@
 <!-- smartling.entity_escaping = false -->
 <!-- smartling.instruction_attributes = instruction -->
 <resources xmlns:tools="http://schemas.android.com/tools">
-    <string name="appName" translatable="false">DuckDuckGo</string>
-    <string name="appDescription" translatable="false">DuckDuckGo</string>
+    <string name="appName">DuckDuckGo</string>
+    <string name="appDescription">DuckDuckGo</string>
     <string name="duckDuckGoLogoDescription">DuckDuckGo logo</string>
     <string name="duckDuckGoPrivacySimplified">Privacy, simplified</string>
     <string name="yes">Yes</string>
@@ -110,7 +110,6 @@
     <string name="tabClosed">Tab closed</string>
     <string name="tabClosedUndo">Undo</string>
     <string name="downloadsMenuItemTitle">Downloads</string>
-    <string name="tabSwitcherFeatureAnnouncement">You can now drag and drop your tabs to reorder them!</string>
     <string name="tabSwitcherListViewMenu">List view</string>
     <string name="tabSwitcherGridViewMenu">Grid view</string>
 
diff --git a/app/src/test/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModelTest.kt b/app/src/test/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModelTest.kt
index dc049e496f54..8e6904cba61f 100644
--- a/app/src/test/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModelTest.kt
+++ b/app/src/test/java/com/duckduckgo/app/tabs/ui/TabSwitcherViewModelTest.kt
@@ -21,7 +21,6 @@ package com.duckduckgo.app.tabs.ui
 import androidx.arch.core.executor.testing.InstantTaskExecutorRule
 import androidx.lifecycle.MutableLiveData
 import androidx.lifecycle.Observer
-import app.cash.turbine.test
 import com.duckduckgo.adclick.api.AdClickManager
 import com.duckduckgo.app.browser.session.WebViewSessionStorage
 import com.duckduckgo.app.pixels.AppPixelName
@@ -33,6 +32,7 @@ import com.duckduckgo.app.tabs.model.TabRepository
 import com.duckduckgo.app.tabs.model.TabSwitcherData
 import com.duckduckgo.app.tabs.model.TabSwitcherData.LayoutType.GRID
 import com.duckduckgo.app.tabs.model.TabSwitcherData.LayoutType.LIST
+import com.duckduckgo.app.tabs.model.TabSwitcherData.UserState.EXISTING
 import com.duckduckgo.app.tabs.model.TabSwitcherData.UserState.NEW
 import com.duckduckgo.app.tabs.ui.TabSwitcherViewModel.Command
 import com.duckduckgo.common.test.CoroutineTestRule
@@ -47,8 +47,6 @@ import kotlinx.coroutines.test.advanceUntilIdle
 import kotlinx.coroutines.test.runTest
 import org.junit.After
 import org.junit.Assert.assertEquals
-import org.junit.Assert.assertFalse
-import org.junit.Assert.assertTrue
 import org.junit.Before
 import org.junit.Rule
 import org.junit.Test
@@ -94,7 +92,7 @@ class TabSwitcherViewModelTest {
     private val repoDeletableTabs = Channel<List<TabEntity>>()
     private val tabs = MutableLiveData<List<TabEntity>>()
 
-    private val tabSwitcherData = TabSwitcherData(NEW, false, 0, GRID)
+    private val tabSwitcherData = TabSwitcherData(NEW, GRID)
     private val flowTabs = flowOf(listOf(TabEntity("1", position = 1), TabEntity("2", position = 2)))
 
     @Before
@@ -122,7 +120,6 @@ class TabSwitcherViewModelTest {
             mockAdClickManager,
             coroutinesTestRule.testDispatcherProvider,
             mockPixel,
-            statisticsDataStore,
         )
         testee.command.observeForever(mockCommandObserver)
     }
@@ -299,29 +296,16 @@ class TabSwitcherViewModelTest {
     }
 
     @Test
-    fun whenOnDraggingStartedAnnouncementDismissedAndThePixelSent() = runTest {
-        whenever(mockTabRepository.tabSwitcherData).thenReturn(flowOf(TabSwitcherData(TabSwitcherData.UserState.EXISTING, false, 2, GRID)))
+    fun whenOnDraggingStartedThePixelSent() = runTest {
+        whenever(mockTabRepository.tabSwitcherData).thenReturn(flowOf(TabSwitcherData(TabSwitcherData.UserState.EXISTING, GRID)))
 
         // we need to use the new stubbing here
         initializeViewModel()
 
-        coroutinesTestRule.testScope.launch {
-            testee.isFeatureAnnouncementVisible.collect()
-        }
-
         testee.onTabDraggingStarted()
 
-        verify(mockTabRepository).setWasAnnouncementDismissed(true)
-    }
-
-    @Test
-    fun whenAnnouncementDisplayedThePixelSent() = runTest {
-        testee.onTabFeatureAnnouncementDisplayed()
-    }
-
-    @Test
-    fun whenAnnouncementDismissedThePixelIsSent() = runTest {
-        testee.onFeatureAnnouncementCloseButtonTapped()
+        val params = mapOf("userState" to EXISTING.name)
+        verify(mockPixel).fire(AppPixelName.TAB_MANAGER_REARRANGE_TABS_DAILY, params, emptyMap(), DAILY)
     }
 
     @OptIn(ExperimentalCoroutinesApi::class)
@@ -335,23 +319,6 @@ class TabSwitcherViewModelTest {
         verify(mockPixel).fire(AppPixelName.TAB_MANAGER_REARRANGE_TABS_DAILY, params, emptyMap(), DAILY)
     }
 
-    @Test
-    fun whenOnTabFeatureAnnouncementDisplayedAnnouncementCountIncremented() = runTest {
-        val initialCount = 0
-        val expectedCount = initialCount + 1
-
-        testee.onTabFeatureAnnouncementDisplayed()
-
-        verify(mockTabRepository).setAnnouncementDisplayCount(expectedCount)
-    }
-
-    @Test
-    fun onFeatureAnnouncementCloseButtonTapped_announcementIsMarkedAsDismissed() = runTest {
-        testee.onFeatureAnnouncementCloseButtonTapped()
-
-        verify(mockTabRepository).setWasAnnouncementDismissed(true)
-    }
-
     @Test
     fun whenOnTabMovedRepositoryUpdatesTabPosition() = runTest {
         val fromIndex = 0
@@ -362,63 +329,6 @@ class TabSwitcherViewModelTest {
         verify(mockTabRepository).updateTabPosition(fromIndex, toIndex)
     }
 
-    @Test
-    fun isFeatureAnnouncementVisible_ExistingUser_NotDismissed_BelowMaxCount_MultipleTabs() = runTest {
-        whenever(mockTabRepository.tabSwitcherData).thenReturn(flowOf(TabSwitcherData(TabSwitcherData.UserState.EXISTING, false, 2, GRID)))
-
-        // we need to use the new stubbing here
-        initializeViewModel()
-
-        testee.isFeatureAnnouncementVisible.test {
-            assertTrue(awaitItem())
-        }
-    }
-
-    @Test
-    fun isFeatureAnnouncementVisible_ReturningUser_NotDismissed_BelowMaxCount_MultipleTabs() = runTest {
-        whenever(statisticsDataStore.variant).thenReturn("ru")
-
-        // we need to use the new stubbing here
-        initializeViewModel()
-
-        testee.isFeatureAnnouncementVisible.test {
-            assertTrue(awaitItem())
-        }
-    }
-
-    @Test
-    fun isFeatureAnnouncementVisible_NewUser() = runTest {
-        val isVisible = testee.isFeatureAnnouncementVisible.value
-        assertFalse(isVisible)
-    }
-
-    @Test
-    fun isFeatureAnnouncementVisible_Dismissed() = runTest {
-        whenever(mockTabRepository.tabSwitcherData).thenReturn(flowOf(TabSwitcherData(TabSwitcherData.UserState.EXISTING, true, 0, GRID)))
-
-        val isVisible = testee.isFeatureAnnouncementVisible.value
-        assertFalse(isVisible)
-    }
-
-    @Test
-    fun isFeatureAnnouncementVisible_AboveMaxDisplayCount() = runTest {
-        whenever(mockTabRepository.tabSwitcherData).thenReturn(flowOf(TabSwitcherData(TabSwitcherData.UserState.EXISTING, false, 4, GRID)))
-
-        val isVisible = testee.isFeatureAnnouncementVisible.value
-        assertFalse(isVisible)
-    }
-
-    @Test
-    fun isFeatureAnnouncementVisible_SingleTab() = runTest {
-        val data = TabSwitcherData(TabSwitcherData.UserState.EXISTING, false, 0, GRID)
-
-        whenever(mockTabRepository.tabSwitcherData).thenReturn(flowOf(data))
-        whenever(mockTabRepository.flowTabs).thenReturn(flowOf(listOf(TabEntity("1", position = 1))))
-
-        val isVisible = testee.isFeatureAnnouncementVisible.value
-        assertFalse(isVisible)
-    }
-
     @Test
     fun whenListLayoutTypeToggledCorrectPixelsAreFired() = runTest {
         coroutinesTestRule.testScope.launch {
diff --git a/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt b/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt
index 516083013948..a96eb9f44eb5 100644
--- a/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt
+++ b/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt
@@ -109,9 +109,5 @@ interface TabRepository {
 
     suspend fun setIsUserNew(isUserNew: Boolean)
 
-    suspend fun setWasAnnouncementDismissed(wasDismissed: Boolean)
-
-    suspend fun setAnnouncementDisplayCount(displayCount: Int)
-
     suspend fun setTabLayoutType(layoutType: LayoutType)
 }
diff --git a/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabSwitcherData.kt b/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabSwitcherData.kt
index 54b64a42ca68..3dd163591bb5 100644
--- a/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabSwitcherData.kt
+++ b/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabSwitcherData.kt
@@ -18,8 +18,6 @@ package com.duckduckgo.app.tabs.model
 
 data class TabSwitcherData(
     val userState: UserState,
-    val wasAnnouncementDismissed: Boolean,
-    val announcementDisplayCount: Int,
     val layoutType: LayoutType,
 ) {
     enum class UserState {