diff --git a/README.md b/README.md
index 8d84e47..cc040bc 100644
--- a/README.md
+++ b/README.md
@@ -1,6 +1,6 @@
-# Bob the static site builder
+# bob the static site builder
 
-Bob is a static site generator built on top of the [Deno](https://deno.land) runtime.
+`bob` is a static site generator built on top of the [Deno](https://deno.land) runtime.
 
 ## Features
 
@@ -25,12 +25,10 @@ Bob is designed for creating extremely performant websites that require near-ins
 
 ### 🤓 Best-in-class developer experience
 
-- Fully typed using TypeScript
+- Fully typed using TypeScript and TSX
   Intellisense and type checking in layout templates.
 - Highly modular
-  Everything is a module internally, increasing customizability and maintainability.
-- Structure your layouts any way you like
-  The only thing that is needed is a function that takes a content page and renders it into HTML. The rest is up to you. Use template literals, JSX (example coming soon), or any other way to make this happen.
+  Layouts are just TSX components. Import any additional components or libraries as you wish.
 - Easily create client-side components (coming soon)
   Create client-side code right in your layout files.
 
@@ -39,16 +37,22 @@ Bob is designed for creating extremely performant websites that require near-ins
 You need to have the [Deno](https://deno.land) runtime installed. When you have it installed, just run:
 
 ```
-deno install -A [PATH TO CMD.TS]
+deno install --allow-read --allow-write --allow-net https://deno.land/x/bob/cli.ts
 ```
 
 ## Usage
 
-See the `demo` directory for an example implementation.
+To build your site, in the site root, just run:
+
+```
+$> bob
+```
+
+See the `docs` directory for an example implementation. See CLI help with `bob -h`.
 
 ### Layout files
 
-Structure your layout files as you wish, and export a renderer function from a file named `site.ts`. This function will be called with a `ContentFile` for each content page that should be rendered.
+Layouts are just TSX components, exported as a default export from different files. Structure your code and components as you wish, but make sure you have a default layout located in `layouts/_default.tsx`.
 
 ### Content files
 
diff --git a/cmd.ts b/cli.ts
similarity index 50%
rename from cmd.ts
rename to cli.ts
index a4c8913..2a9aac7 100644
--- a/cmd.ts
+++ b/cli.ts
@@ -1,7 +1,28 @@
 import { build } from "./mod.ts";
 import { log, parseFlags } from "./deps.ts";
 
-const { v: verbose, f: force } = parseFlags(Deno.args);
+const usage = `bob the static site builder
+
+Build the content files in the \`content\` directory,
+using the TSX layouts in the \`layouts\` directory,
+into the output directory \`public\`.
+
+Builds are by default incremental, i.e. build only
+what is needed.
+
+OPTIONS:
+
+-f    force build everything
+      will clean the current public directory
+-v    verbose logging
+-h    show help`;
+
+const { v: verbose, f: force, h: help } = parseFlags(Deno.args);
+
+if (help) {
+  console.log(usage);
+  Deno.exit();
+}
 
 const logLevel = verbose ? "DEBUG" : "INFO";
 
diff --git a/core/api.ts b/core/api.ts
index d4b0fe3..d8a2792 100644
--- a/core/api.ts
+++ b/core/api.ts
@@ -77,6 +77,11 @@ export const build: Builder = async (options) => {
     `Build directories: content:${contentDir} layouts:${layoutDir} public:${publicDir}`,
   );
 
+  if (!force) {
+    log?.warning("Incremental builds are currently experimental");
+    log?.warning("Use `-f` CLI flag to force build everything");
+  }
+
   if (force && await exists(publicDir)) {
     log?.warning(`Cleaning public directory ${publicDir}`);
     await Deno.remove(publicDir, { recursive: true });
diff --git a/docs/content/index.md b/docs/content/index.md
index 8d84e47..cc040bc 100644
--- a/docs/content/index.md
+++ b/docs/content/index.md
@@ -1,6 +1,6 @@
-# Bob the static site builder
+# bob the static site builder
 
-Bob is a static site generator built on top of the [Deno](https://deno.land) runtime.
+`bob` is a static site generator built on top of the [Deno](https://deno.land) runtime.
 
 ## Features
 
@@ -25,12 +25,10 @@ Bob is designed for creating extremely performant websites that require near-ins
 
 ### 🤓 Best-in-class developer experience
 
-- Fully typed using TypeScript
+- Fully typed using TypeScript and TSX
   Intellisense and type checking in layout templates.
 - Highly modular
-  Everything is a module internally, increasing customizability and maintainability.
-- Structure your layouts any way you like
-  The only thing that is needed is a function that takes a content page and renders it into HTML. The rest is up to you. Use template literals, JSX (example coming soon), or any other way to make this happen.
+  Layouts are just TSX components. Import any additional components or libraries as you wish.
 - Easily create client-side components (coming soon)
   Create client-side code right in your layout files.
 
@@ -39,16 +37,22 @@ Bob is designed for creating extremely performant websites that require near-ins
 You need to have the [Deno](https://deno.land) runtime installed. When you have it installed, just run:
 
 ```
-deno install -A [PATH TO CMD.TS]
+deno install --allow-read --allow-write --allow-net https://deno.land/x/bob/cli.ts
 ```
 
 ## Usage
 
-See the `demo` directory for an example implementation.
+To build your site, in the site root, just run:
+
+```
+$> bob
+```
+
+See the `docs` directory for an example implementation. See CLI help with `bob -h`.
 
 ### Layout files
 
-Structure your layout files as you wish, and export a renderer function from a file named `site.ts`. This function will be called with a `ContentFile` for each content page that should be rendered.
+Layouts are just TSX components, exported as a default export from different files. Structure your code and components as you wish, but make sure you have a default layout located in `layouts/_default.tsx`.
 
 ### Content files