diff --git a/idf_ci/__init__.py b/idf_ci/__init__.py
index ad83d09..3d60167 100644
--- a/idf_ci/__init__.py
+++ b/idf_ci/__init__.py
@@ -5,6 +5,7 @@
 from .idf_pytest.plugin import IdfPytestPlugin
 from .idf_pytest.scripts import get_pytest_cases
 from .profiles import IniProfileManager, TomlProfileManager
+from .scripts import build
 from .settings import CiSettings
 
 __all__ = [
@@ -14,5 +15,6 @@
     'PytestApp',
     'PytestCase',
     'TomlProfileManager',
+    'build',
     'get_pytest_cases',
 ]
diff --git a/idf_ci/cli/_options.py b/idf_ci/cli/_options.py
new file mode 100644
index 0000000..a38912f
--- /dev/null
+++ b/idf_ci/cli/_options.py
@@ -0,0 +1,45 @@
+# SPDX-FileCopyrightText: 2025 Espressif Systems (Shanghai) CO LTD
+# SPDX-License-Identifier: Apache-2.0
+
+import click
+
+_OPTION_PATHS_HELP = """
+List of directories to process. Support passing multiple times.
+
+\b
+Example:
+    --paths component_1 --paths component_2
+    -p component_1 -p component_2
+"""
+
+
+def option_paths(func):
+    return click.option(
+        '--paths',
+        '-p',
+        multiple=True,
+        type=click.Path(dir_okay=True, file_okay=False, exists=True),
+        help=_OPTION_PATHS_HELP,
+    )(func)
+
+
+_OPTION_PROFILES_HELP = """
+\b
+List of profiles to apply. Could be "default" or file path to a custom profile.
+Support passing multiple times. The later profiles will override the previous ones.
+[default: default]
+
+\b
+Example:
+  --profiles default --profiles custom.toml
+"""
+
+
+def option_profiles(func):
+    return click.option(
+        '--profiles',
+        multiple=True,
+        default=['default'],
+        show_default=False,
+        help=_OPTION_PROFILES_HELP,
+    )(func)
diff --git a/idf_ci/cli/build.py b/idf_ci/cli/build.py
index 8cb5cdf..694d98a 100644
--- a/idf_ci/cli/build.py
+++ b/idf_ci/cli/build.py
@@ -6,6 +6,10 @@
 
 import click
 
+from idf_ci import build as build_cmd
+
+from ._options import option_paths, option_profiles
+
 
 @click.group()
 def build():
@@ -15,6 +19,18 @@ def build():
     pass
 
 
+@build.command()
+@option_paths
+@click.option('--target', '-t', default='all', help='Target to be built. Or "all" to build all targets.')
+@option_profiles
+def run(paths, target, profiles):
+    """
+    Run build according to the given profiles
+    """
+    click.echo(f'Building {target} with profiles {profiles} at {paths}')
+    build_cmd(paths, target, profiles=profiles)
+
+
 @build.command()
 @click.option('--path', default=os.getcwd(), help='Path to create the build profile')
 def init_profile(path: str):
diff --git a/idf_ci/scripts.py b/idf_ci/scripts.py
new file mode 100644
index 0000000..082e15f
--- /dev/null
+++ b/idf_ci/scripts.py
@@ -0,0 +1,41 @@
+# SPDX-FileCopyrightText: 2025 Espressif Systems (Shanghai) CO LTD
+# SPDX-License-Identifier: Apache-2.0
+
+import os.path
+import subprocess
+import typing as t
+
+from ._compat import UNDEF, PathLike, Undefined
+from .profiles import TomlProfileManager
+
+
+def build(
+    paths: t.List[str],
+    target: str,
+    *,
+    profiles: t.List[PathLike] = UNDEF,  # type: ignore
+):
+    if isinstance(profiles, Undefined):
+        profiles = ['default']
+
+    profile_o = TomlProfileManager(
+        profiles=profiles,
+        default_profile_path=os.path.join(os.path.dirname(__file__), 'templates', 'default_build_profile.toml'),
+    )
+
+    print(profile_o.merged_profile_path)
+
+    subprocess.run(
+        [
+            'idf-build-apps',
+            'build',
+            '-p',
+            *paths,
+            '-t',
+            target,
+            '--config-file',
+            profile_o.merged_profile_path,
+            '-vvv',
+        ],
+        check=True,
+    )