diff --git a/site/docs/reference/Connectors/capture-connectors/google-analytics-4.md b/site/docs/reference/Connectors/capture-connectors/google-analytics-4.md
index 067a814945..4797a14bcc 100644
--- a/site/docs/reference/Connectors/capture-connectors/google-analytics-4.md
+++ b/site/docs/reference/Connectors/capture-connectors/google-analytics-4.md
@@ -13,7 +13,7 @@ Universal Analytics is supported by a [separate connector](./google-analytics.md
 It’s available for use in the Flow web application. For local development or open-source workflows, [`ghcr.io/estuary/source-google-analytics-data-api:dev`](https://ghcr.io/estuary/source-google-analytics-data-api:dev) provides the latest version of the connector as a Docker image. You can also follow the link in your browser to see past image versions.
 
 This connector is based on an open-source connector from a third party, with modifications for performance in the Flow system.
-You can find their documentation [here](https://docs.airbyte.com/integrations/sources/google-analytics-v4/),
+You can find their documentation [here](https://docs.airbyte.com/integrations/sources/google-analytics-data-api),
 but keep in mind that the two versions may be significantly different.
 
 ## Supported data resources
diff --git a/site/docs/reference/Connectors/capture-connectors/google-analytics.md b/site/docs/reference/Connectors/capture-connectors/google-analytics.md
index 0e58855b21..d104eea898 100644
--- a/site/docs/reference/Connectors/capture-connectors/google-analytics.md
+++ b/site/docs/reference/Connectors/capture-connectors/google-analytics.md
@@ -1,18 +1,20 @@
 
-# Google Analytics UA
+# (Deprecated) Google Analytics UA
 
-This connector captures data from a view in Google Universal Analytics.
+This connector previously captured data from a view in Google Universal Analytics.
 
-:::info
-This connector supports Universal Analytics, not Google Analytics 4.
+:::danger
+
+This connector and Universal Analytics are now **deprecated** along with the Google Analytics Universal Analytics API - ([see Google announcement](https://support.google.com/analytics/answer/11583528?hl=en).
 
 Google Analytics 4 is supported by a [separate connector](./google-analytics-4.md).
+
 :::
 
 It is available for use in the Flow web application. For local development or open-source workflows, [`ghcr.io/estuary/source-google-analytics-ua:dev`](https://ghcr.io/estuary/source-google-analytics-ua:dev) provides the latest version of the connector as a Docker image. You can also follow the link in your browser to see past image versions.
 
 This connector is based on an open-source connector from a third party, with modifications for performance in the Flow system.
-You can find their documentation [here](https://docs.airbyte.com/integrations/sources/google-analytics-universal-analytics),
+You can find their documentation [here](https://docs.airbyte.com/integrations/sources/google-analytics-v4/),
 but keep in mind that the two versions may be significantly different.
 
 ## Supported data resources