diff --git a/.gitignore b/.gitignore
index 980fbab9c..67e57d23c 100644
--- a/.gitignore
+++ b/.gitignore
@@ -75,11 +75,11 @@ test-bin/
 aimmo-game/.hypothesis
 
 # Unity Build
-players/static/unity/**
+aimmo/static/unity/**
 
 # Frontend generated files
-players/static/react/
-players/templates/players/game_ide.html
+aimmo/static/react/
+aimmo/templates/players/game_ide.html
 
 # Mac Generated Files
 .DS_Store
diff --git a/MANIFEST.in b/MANIFEST.in
index 567570b8d..c81452245 100644
--- a/MANIFEST.in
+++ b/MANIFEST.in
@@ -1,2 +1,2 @@
-graft players/static
-graft players/templates
+graft aimmo/static
+graft aimmo/templates
diff --git a/aimmo-game-creator/service.py b/aimmo-game-creator/service.py
index 0617be6ce..158583c63 100755
--- a/aimmo-game-creator/service.py
+++ b/aimmo-game-creator/service.py
@@ -9,7 +9,7 @@ def main():
     logging.basicConfig(level=logging.DEBUG)
     game_manager_class = GAME_MANAGERS[os.environ.get('GAME_MANAGER', 'local')]
     game_manager = game_manager_class(os.environ.get('GAME_API_URL',
-                                        'http://localhost:8000/players/api/games/'))
+                                        'http://localhost:8000/aimmo/api/games/'))
     game_manager.run()
 
 
diff --git a/aimmo-game-worker/test-initialise.py b/aimmo-game-worker/test-initialise.py
index 9a6793ab5..45158d3fd 100755
--- a/aimmo-game-worker/test-initialise.py
+++ b/aimmo-game-worker/test-initialise.py
@@ -8,7 +8,7 @@
 if len(sys.argv) > 1:
     avatar_file = sys.argv[1]
 else:
-    avatar_file = '../players/avatar_examples/dumb_avatar.py'
+    avatar_file = '../aimmo/avatar_examples/dumb_avatar.py'
 
 with open(avatar_file) as avatar_fileobj:
     avatar_data = avatar_fileobj.read()
diff --git a/aimmo-game/service.py b/aimmo-game/service.py
index 45c646cd3..75ee2ee72 100644
--- a/aimmo-game/service.py
+++ b/aimmo-game/service.py
@@ -104,7 +104,7 @@ def run_game(port):
 
     print("Running game...")
     settings = pickle.loads(os.environ['settings'])
-    api_url = os.environ.get('GAME_API_URL', 'http://localhost:8000/players/api/games/')
+    api_url = os.environ.get('GAME_API_URL', 'http://localhost:8000/aimmo/api/games/')
     generator = getattr(map_generator, settings['GENERATOR'])(settings)
     player_manager = AvatarManager()
     game_state = generator.get_game_state(player_manager)
diff --git a/players/__init__.py b/aimmo/__init__.py
similarity index 100%
rename from players/__init__.py
rename to aimmo/__init__.py
diff --git a/players/_version.py b/aimmo/_version.py
similarity index 99%
rename from players/_version.py
rename to aimmo/_version.py
index ebb3b9ed2..3b184e05f 100644
--- a/players/_version.py
+++ b/aimmo/_version.py
@@ -38,7 +38,7 @@ def get_config():
     cfg.style = "pep440"
     cfg.tag_prefix = ""
     cfg.parentdir_prefix = "aimmo-"
-    cfg.versionfile_source = "players/_version.py"
+    cfg.versionfile_source = "aimmo/_version.py"
     cfg.verbose = False
     return cfg
 
diff --git a/players/admin.py b/aimmo/admin.py
similarity index 100%
rename from players/admin.py
rename to aimmo/admin.py
diff --git a/players/app_settings.py b/aimmo/app_settings.py
similarity index 100%
rename from players/app_settings.py
rename to aimmo/app_settings.py
diff --git a/players/autoconfig.py b/aimmo/autoconfig.py
similarity index 99%
rename from players/autoconfig.py
rename to aimmo/autoconfig.py
index cd0712208..6128af460 100644
--- a/players/autoconfig.py
+++ b/aimmo/autoconfig.py
@@ -34,7 +34,7 @@
 # copyright notice and these terms. You must not misrepresent the origins of this
 # program; modified versions of the program must be marked as such and not
 # identified as the original program.
-'''Players autoconfig'''
+'''aimmo autoconfig'''
 
 DEFAULT_SETTINGS = {
     'AUTOCONFIG_INDEX_VIEW': 'aimmo/home',
diff --git a/players/avatar_examples/__init__.py b/aimmo/avatar_examples/__init__.py
similarity index 100%
rename from players/avatar_examples/__init__.py
rename to aimmo/avatar_examples/__init__.py
diff --git a/players/avatar_examples/attacking_avatar.py b/aimmo/avatar_examples/attacking_avatar.py
similarity index 100%
rename from players/avatar_examples/attacking_avatar.py
rename to aimmo/avatar_examples/attacking_avatar.py
diff --git a/players/avatar_examples/dumb_avatar.py b/aimmo/avatar_examples/dumb_avatar.py
similarity index 100%
rename from players/avatar_examples/dumb_avatar.py
rename to aimmo/avatar_examples/dumb_avatar.py
diff --git a/players/avatar_examples/health_seeker_avatar.py b/aimmo/avatar_examples/health_seeker_avatar.py
similarity index 100%
rename from players/avatar_examples/health_seeker_avatar.py
rename to aimmo/avatar_examples/health_seeker_avatar.py
diff --git a/players/avatar_examples/winner_avatar.py b/aimmo/avatar_examples/winner_avatar.py
similarity index 100%
rename from players/avatar_examples/winner_avatar.py
rename to aimmo/avatar_examples/winner_avatar.py
diff --git a/players/forms.py b/aimmo/forms.py
similarity index 94%
rename from players/forms.py
rename to aimmo/forms.py
index 1a5a414f4..0a023a0d6 100644
--- a/players/forms.py
+++ b/aimmo/forms.py
@@ -1,6 +1,6 @@
 from django.forms import ModelForm
 
-from players.models import Game
+from aimmo.models import Game
 
 
 class AddGameForm(ModelForm):
diff --git a/players/game_renderer.py b/aimmo/game_renderer.py
similarity index 97%
rename from players/game_renderer.py
rename to aimmo/game_renderer.py
index 07e29ed31..3ae0fdd7d 100644
--- a/players/game_renderer.py
+++ b/aimmo/game_renderer.py
@@ -3,7 +3,7 @@
 """
 
 from django.shortcuts import render
-from players import app_settings
+from aimmo import app_settings
 
 
 def render_game(request, game):
diff --git a/players/management/__init__.py b/aimmo/management/__init__.py
similarity index 100%
rename from players/management/__init__.py
rename to aimmo/management/__init__.py
diff --git a/players/management/commands/__init__.py b/aimmo/management/commands/__init__.py
similarity index 100%
rename from players/management/commands/__init__.py
rename to aimmo/management/commands/__init__.py
diff --git a/players/management/commands/delete_generated_players.py b/aimmo/management/commands/delete_generated_players.py
similarity index 100%
rename from players/management/commands/delete_generated_players.py
rename to aimmo/management/commands/delete_generated_players.py
diff --git a/players/management/commands/generate_players.py b/aimmo/management/commands/generate_players.py
similarity index 98%
rename from players/management/commands/generate_players.py
rename to aimmo/management/commands/generate_players.py
index 3c310013a..b7bf5bc0c 100644
--- a/players/management/commands/generate_players.py
+++ b/aimmo/management/commands/generate_players.py
@@ -7,7 +7,7 @@
 from importlib import import_module
 from django.conf import settings
 from django.contrib.auth.models import User
-from players.views import code as code_view
+from aimmo.views import code as code_view
 
 
 def _nth_dirname(path, n):
diff --git a/players/migrations/0001_initial.py b/aimmo/migrations/0001_initial.py
similarity index 100%
rename from players/migrations/0001_initial.py
rename to aimmo/migrations/0001_initial.py
diff --git a/players/migrations/0002_auto_20160601_1914.py b/aimmo/migrations/0002_auto_20160601_1914.py
similarity index 90%
rename from players/migrations/0002_auto_20160601_1914.py
rename to aimmo/migrations/0002_auto_20160601_1914.py
index 02a51b18e..2dca33fb1 100644
--- a/players/migrations/0002_auto_20160601_1914.py
+++ b/aimmo/migrations/0002_auto_20160601_1914.py
@@ -7,7 +7,7 @@
 class Migration(migrations.Migration):
 
     dependencies = [
-        ('players', '0001_initial'),
+        ('aimmo', '0001_initial'),
     ]
 
     operations = [
diff --git a/players/migrations/0003_auto_20160802_1418.py b/aimmo/migrations/0003_auto_20160802_1418.py
similarity index 81%
rename from players/migrations/0003_auto_20160802_1418.py
rename to aimmo/migrations/0003_auto_20160802_1418.py
index 643048009..d47e4208c 100644
--- a/players/migrations/0003_auto_20160802_1418.py
+++ b/aimmo/migrations/0003_auto_20160802_1418.py
@@ -4,13 +4,13 @@
 from django.conf import settings
 from django.db import migrations, models, transaction, IntegrityError
 
-import players.models
+import aimmo.models
 
 
 def migrate_data_forward(apps, schema_editor):
-    Player = apps.get_model("players", "Player")
-    Avatar = apps.get_model("players", "Avatar")
-    Game = apps.get_model("players", "Game")
+    Player = apps.get_model("aimmo", "Player")
+    Avatar = apps.get_model("aimmo", "Avatar")
+    Game = apps.get_model("aimmo", "Game")
 
     if Player.objects.count() == 0:
         return
@@ -23,8 +23,8 @@ def migrate_data_forward(apps, schema_editor):
 
 
 def migrate_data_backward(apps, schema_editor):
-    Player = apps.get_model("players", "Player")
-    Avatar = apps.get_model("players", "Avatar")
+    Player = apps.get_model("aimmo", "Player")
+    Avatar = apps.get_model("aimmo", "Avatar")
 
     if Avatar.objects.count() == 0:
         return
@@ -42,7 +42,7 @@ class Migration(migrations.Migration):
 
     dependencies = [
         migrations.swappable_dependency(settings.AUTH_USER_MODEL),
-        ('players', '0002_auto_20160601_1914'),
+        ('aimmo', '0002_auto_20160601_1914'),
     ]
 
     operations = [
@@ -51,7 +51,7 @@ class Migration(migrations.Migration):
             fields=[
                 ('id', models.AutoField(verbose_name='ID', serialize=False, auto_created=True, primary_key=True)),
                 ('code', models.TextField()),
-                ('auth_token', models.CharField(default=players.models.generate_auth_token, max_length=24)),
+                ('auth_token', models.CharField(default=aimmo.models.generate_auth_token, max_length=24)),
             ],
         ),
         migrations.CreateModel(
@@ -59,7 +59,7 @@ class Migration(migrations.Migration):
             fields=[
                 ('id', models.AutoField(verbose_name='ID', serialize=False, auto_created=True, primary_key=True)),
                 ('name', models.CharField(max_length=100)),
-                ('auth_token', models.CharField(default=players.models.generate_auth_token, max_length=24)),
+                ('auth_token', models.CharField(default=aimmo.models.generate_auth_token, max_length=24)),
                 ('public', models.BooleanField(default=True)),
                 ('can_play', models.ManyToManyField(related_name='playable_games', to=settings.AUTH_USER_MODEL)),
                 ('owner', models.ForeignKey(related_name='owned_games', to=settings.AUTH_USER_MODEL, null=True)),
@@ -68,7 +68,7 @@ class Migration(migrations.Migration):
         migrations.AddField(
             model_name='avatar',
             name='game',
-            field=models.ForeignKey(to='players.Game'),
+            field=models.ForeignKey(to='aimmo.Game'),
         ),
         migrations.AddField(
             model_name='avatar',
diff --git a/players/migrations/0004_auto_20160808_1511.py b/aimmo/migrations/0004_auto_20160808_1511.py
similarity index 96%
rename from players/migrations/0004_auto_20160808_1511.py
rename to aimmo/migrations/0004_auto_20160808_1511.py
index 57e3903f6..6e5f5089b 100644
--- a/players/migrations/0004_auto_20160808_1511.py
+++ b/aimmo/migrations/0004_auto_20160808_1511.py
@@ -7,7 +7,7 @@
 class Migration(migrations.Migration):
 
     dependencies = [
-        ('players', '0003_auto_20160802_1418'),
+        ('aimmo', '0003_auto_20160802_1418'),
     ]
 
     operations = [
diff --git a/players/migrations/0005_auto_20160808_1545.py b/aimmo/migrations/0005_auto_20160808_1545.py
similarity index 94%
rename from players/migrations/0005_auto_20160808_1545.py
rename to aimmo/migrations/0005_auto_20160808_1545.py
index 8d1983410..6b4e037a1 100644
--- a/players/migrations/0005_auto_20160808_1545.py
+++ b/aimmo/migrations/0005_auto_20160808_1545.py
@@ -9,7 +9,7 @@ class Migration(migrations.Migration):
 
     dependencies = [
         migrations.swappable_dependency(settings.AUTH_USER_MODEL),
-        ('players', '0004_auto_20160808_1511'),
+        ('aimmo', '0004_auto_20160808_1511'),
     ]
 
     operations = [
@@ -43,7 +43,7 @@ class Migration(migrations.Migration):
         migrations.AddField(
             model_name='levelattempt',
             name='game',
-            field=models.OneToOneField(to='players.Game'),
+            field=models.OneToOneField(to='aimmo.Game'),
         ),
         migrations.AddField(
             model_name='levelattempt',
diff --git a/players/migrations/0006_game_static_data.py b/aimmo/migrations/0006_game_static_data.py
similarity index 88%
rename from players/migrations/0006_game_static_data.py
rename to aimmo/migrations/0006_game_static_data.py
index 027e4519f..a50ff9716 100644
--- a/players/migrations/0006_game_static_data.py
+++ b/aimmo/migrations/0006_game_static_data.py
@@ -7,7 +7,7 @@
 class Migration(migrations.Migration):
 
     dependencies = [
-        ('players', '0005_auto_20160808_1545'),
+        ('aimmo', '0005_auto_20160808_1545'),
     ]
 
     operations = [
diff --git a/players/migrations/0007_auto_20180515_1300.py b/aimmo/migrations/0007_auto_20180515_1300.py
similarity index 95%
rename from players/migrations/0007_auto_20180515_1300.py
rename to aimmo/migrations/0007_auto_20180515_1300.py
index 85d60c242..87d0daed9 100644
--- a/players/migrations/0007_auto_20180515_1300.py
+++ b/aimmo/migrations/0007_auto_20180515_1300.py
@@ -7,7 +7,7 @@
 class Migration(migrations.Migration):
 
     dependencies = [
-        ('players', '0006_game_static_data'),
+        ('aimmo', '0006_game_static_data'),
     ]
 
     operations = [
diff --git a/players/migrations/__init__.py b/aimmo/migrations/__init__.py
similarity index 100%
rename from players/migrations/__init__.py
rename to aimmo/migrations/__init__.py
diff --git a/players/models.py b/aimmo/models.py
similarity index 99%
rename from players/models.py
rename to aimmo/models.py
index 95c31786f..6fa9dfde6 100644
--- a/players/models.py
+++ b/aimmo/models.py
@@ -4,7 +4,7 @@
 from django.contrib.auth.models import User
 from django.db import models
 
-from players import app_settings
+from aimmo import app_settings
 
 GAME_GENERATORS = [
     ('Main', 'Open World'),  # Default
diff --git a/players/permissions.py b/aimmo/permissions.py
similarity index 100%
rename from players/permissions.py
rename to aimmo/permissions.py
diff --git a/players/static/css/watch.css b/aimmo/static/css/watch.css
similarity index 100%
rename from players/static/css/watch.css
rename to aimmo/static/css/watch.css
diff --git a/players/static/images/aimmo_logo.svg b/aimmo/static/images/aimmo_logo.svg
similarity index 100%
rename from players/static/images/aimmo_logo.svg
rename to aimmo/static/images/aimmo_logo.svg
diff --git a/players/static/images/cfl_horizontal_logo.svg b/aimmo/static/images/cfl_horizontal_logo.svg
similarity index 100%
rename from players/static/images/cfl_horizontal_logo.svg
rename to aimmo/static/images/cfl_horizontal_logo.svg
diff --git a/players/templates/players/add_game.html b/aimmo/templates/players/add_game.html
similarity index 100%
rename from players/templates/players/add_game.html
rename to aimmo/templates/players/add_game.html
diff --git a/players/templates/players/base.html b/aimmo/templates/players/base.html
similarity index 100%
rename from players/templates/players/base.html
rename to aimmo/templates/players/base.html
diff --git a/players/templates/players/dropdown.html b/aimmo/templates/players/dropdown.html
similarity index 100%
rename from players/templates/players/dropdown.html
rename to aimmo/templates/players/dropdown.html
diff --git a/players/templates/players/home.html b/aimmo/templates/players/home.html
similarity index 100%
rename from players/templates/players/home.html
rename to aimmo/templates/players/home.html
diff --git a/players/templates/players/statistics.html b/aimmo/templates/players/statistics.html
similarity index 100%
rename from players/templates/players/statistics.html
rename to aimmo/templates/players/statistics.html
diff --git a/players/templates/registration/login.html b/aimmo/templates/registration/login.html
similarity index 100%
rename from players/templates/registration/login.html
rename to aimmo/templates/registration/login.html
diff --git a/players/templates/registration/success_logout.html b/aimmo/templates/registration/success_logout.html
similarity index 100%
rename from players/templates/registration/success_logout.html
rename to aimmo/templates/registration/success_logout.html
diff --git a/players/templatetags/__init__.py b/aimmo/templatetags/__init__.py
similarity index 100%
rename from players/templatetags/__init__.py
rename to aimmo/templatetags/__init__.py
diff --git a/players/templatetags/players_utils.py b/aimmo/templatetags/players_utils.py
similarity index 92%
rename from players/templatetags/players_utils.py
rename to aimmo/templatetags/players_utils.py
index 98d11aaac..0232e9dd7 100644
--- a/players/templatetags/players_utils.py
+++ b/aimmo/templatetags/players_utils.py
@@ -1,6 +1,6 @@
 from django import template
 
-from players import app_settings
+from aimmo import app_settings
 
 register = template.Library()
 
diff --git a/players/tests.py b/aimmo/tests.py
similarity index 99%
rename from players/tests.py
rename to aimmo/tests.py
index e9645470e..a580bf727 100644
--- a/players/tests.py
+++ b/aimmo/tests.py
@@ -6,7 +6,7 @@
 from django.core.urlresolvers import reverse
 from django.test import Client, TestCase
 
-from players import models, app_settings
+from aimmo import models, app_settings
 
 app_settings.GAME_SERVER_URL_FUNCTION = lambda game_id: ('base %s' % game_id, 'path %s' % game_id)
 app_settings.GAME_SERVER_PORT_FUNCTION = lambda game_id: 0
diff --git a/players/urls.py b/aimmo/urls.py
similarity index 98%
rename from players/urls.py
rename to aimmo/urls.py
index 839dc4e36..0ee1e17de 100644
--- a/players/urls.py
+++ b/aimmo/urls.py
@@ -4,7 +4,7 @@
 from django.views.generic import TemplateView
 from django.views.generic import RedirectView
 
-from players import views
+from aimmo import views
 from app_settings import preview_user_required
 
 urlpatterns = [
diff --git a/players/views.py b/aimmo/views.py
similarity index 99%
rename from players/views.py
rename to aimmo/views.py
index a9888711b..5764b57f9 100644
--- a/players/views.py
+++ b/aimmo/views.py
@@ -12,7 +12,7 @@
 from django.middleware.csrf import get_token
 
 from models import Avatar, Game, LevelAttempt
-from players import forms, game_renderer
+from aimmo import forms, game_renderer
 from app_settings import get_users_for_new_game, preview_user_required
 
 LOGGER = logging.getLogger(__name__)
diff --git a/aimmo_runner/minikube.py b/aimmo_runner/minikube.py
index fa783f235..fd32101ef 100644
--- a/aimmo_runner/minikube.py
+++ b/aimmo_runner/minikube.py
@@ -65,7 +65,7 @@ def create_creator_yaml():
     """
     orig_path = os.path.join(BASE_DIR, 'aimmo-game-creator', 'rc-aimmo-game-creator.yaml')
     with open(orig_path) as orig_file:
-        content = yaml.safe_load(orig_file.read().replace('latest', 'test').replace('REPLACE_ME', 'http://%s:8000/players/api/games/' % get_ip()))
+        content = yaml.safe_load(orig_file.read().replace('latest', 'test').replace('REPLACE_ME', 'http://%s:8000/aimmo/api/games/' % get_ip()))
     return content
 
 
diff --git a/aimmo_runner/setup.cfg b/aimmo_runner/setup.cfg
index 278b4dc1e..6f708d394 100644
--- a/aimmo_runner/setup.cfg
+++ b/aimmo_runner/setup.cfg
@@ -7,7 +7,7 @@ max-line-length = 160
 [versioneer]
 VCS = git
 style = pep440-pre
-versionfile_source = ../players/_version.py
-versionfile_build = ../players/_version.py
+versionfile_source = ../aimmo/_version.py
+versionfile_build = ../aimmo/_version.py
 tag_prefix =
 parentdir_prefix = aimmo-
diff --git a/aimmo_runner/tests/test_minikube_runner.py b/aimmo_runner/tests/test_minikube_runner.py
index 47c506ab8..4a755ce09 100644
--- a/aimmo_runner/tests/test_minikube_runner.py
+++ b/aimmo_runner/tests/test_minikube_runner.py
@@ -16,4 +16,4 @@ def test_game_creator_function_creates_correct_game_url(self, mocked_get_ip_func
         """
         created_yaml = create_creator_yaml()
         self.assertEqual(created_yaml['spec']['template']['spec']['containers'][0]['env'][1]['value'],
-                         'http://127.0.0.1:8000/players/api/games/')
+                         'http://127.0.0.1:8000/aimmo/api/games/')
diff --git a/all_tests.py b/all_tests.py
index fd0a61173..75adc28c6 100755
--- a/all_tests.py
+++ b/all_tests.py
@@ -33,7 +33,7 @@ def main():
 
 def run_tests(compute_coverage):
     def app_name(app):
-        return 'players' if app == '' else app
+        return 'aimmo' if app == '' else app
 
     failed_apps = []
     for app in APPS:
diff --git a/docs/architecture/README.md b/docs/architecture/README.md
index 6e84b8285..70f72180e 100644
--- a/docs/architecture/README.md
+++ b/docs/architecture/README.md
@@ -6,7 +6,7 @@ This section describes the whole game architecture and how things are structured
 
 ## Components
 
-[The UI (`players` directory)](ui/README.md) 
+[The UI (`aimmo` directory)](ui/README.md) 
 
 A Django app used for the front-end and database interaction. There are static Unity build files to render the game in browser.
 
diff --git a/docs/architecture/ui/README.md b/docs/architecture/ui/README.md
index 52638c868..e7d5c8c0f 100644
--- a/docs/architecture/ui/README.md
+++ b/docs/architecture/ui/README.md
@@ -1,4 +1,4 @@
-## The UI (`players` directory)
+## The UI (`aimmo` directory)
 
 ---
 
diff --git a/docs/deployment/deployment-events.md b/docs/deployment/deployment-events.md
index e27e21b8a..975c2524e 100644
--- a/docs/deployment/deployment-events.md
+++ b/docs/deployment/deployment-events.md
@@ -4,7 +4,7 @@
 
 We use Travis for contiguous integration. Travis CI is the first step in our integration pipeline. Each time a push is made Travis runs all our tests and sends the coverage reports for display to [coveralls.io](https://coveralls.io/). 
 
-Our package Django app `players` is deployed to [Pypi](https://pypi.python.org/pypi/aimmo) and we use [Versioneer](https://github.com/warner/python-versioneer) for package versioning.
+Our package Django app `aimmo` is deployed to [Pypi](https://pypi.python.org/pypi/aimmo) and we use [Versioneer](https://github.com/warner/python-versioneer) for package versioning.
 
 The rest of the components are Dockerized. Travis CI automatically recognizes the **Dockerfiles** inside of each of the modules and pushes the newly created images to the **Docker Hub Registry**. Each of the components are then pulled automatically by the Google Cloud Container Engine. 
 
diff --git a/docs/testing/test-plan.md b/docs/testing/test-plan.md
index 0a7449de2..a66f50b64 100644
--- a/docs/testing/test-plan.md
+++ b/docs/testing/test-plan.md
@@ -17,12 +17,12 @@
 **Prior to playing the game:**
 * The level exists already. Check it by navigating to the Watch->Level.
 * If required, you can login using your details (admin:admin default).
-* You are at the correct URL (/players/watch_level/1/).
+* You are at the correct URL (/aimmo/watch_level/1/).
 * It consists of **_five_** square boxes lined horizontally. The leftmost is at (-2,0), the right most at (2,0).
 * There is no player on the screen. Nothing is happening.
 
 **Programming the game:**
-* Program the game (Program-> Level1) and end up in the correct URL (players/program_level/1/).
+* Program the game (Program-> Level1) and end up in the correct URL (aimmo/program_level/1/).
 * Ensure the code will be able to move the character to the right 4 times. Default code will suffice (see below to copy). 
 * Click the save button. Now go to Watch->Level1 via the menu (or press the Watch hotlink above the editor).
 * See the character moving. It should stop when it gets to red box at (2,0). 
@@ -43,7 +43,7 @@ class Avatar(object):
 ### Check the following:
 **Prior to playing the game:**
 * Ensure there are no custom games running (Watch menu).
-* Go to Program->Create a new game (/players/games/new). Select any name, select yourself in the 'Can Play' menu.
+* Go to Program->Create a new game (/aimmo/games/new). Select any name, select yourself in the 'Can Play' menu.
 * Ensure 'Generator' is set to "Open World". Save, watch.
 * A grid should show with an avatar moving around randomly.
 * The score location should move randomly from time to time (depending on settings).
diff --git a/example_project/example_project/settings.py b/example_project/example_project/settings.py
index b002646c6..b66a2f680 100644
--- a/example_project/example_project/settings.py
+++ b/example_project/example_project/settings.py
@@ -69,7 +69,7 @@
     'django.contrib.admin',
     'django.contrib.auth',
     'django.contrib.contenttypes',
-    'players',
+    'aimmo',
     'django_forms_bootstrap',
 )
 
@@ -95,9 +95,9 @@
     }
 }
 
-LOGIN_URL = '/players/accounts/login/'
+LOGIN_URL = '/aimmo/accounts/login/'
 
-LOGIN_REDIRECT_URL = '/players/'
+LOGIN_REDIRECT_URL = '/aimmo/'
 
 MIDDLEWARE_CLASSES = [
    'django.contrib.sessions.middleware.SessionMiddleware',
diff --git a/game_frontend/djangoBundler.js b/game_frontend/djangoBundler.js
index 0a387959b..d6c0c792d 100644
--- a/game_frontend/djangoBundler.js
+++ b/game_frontend/djangoBundler.js
@@ -4,7 +4,7 @@ const shell = require('shelljs')
 const fs = require('fs')
 
 const file = Path.join(__dirname, './index.html')
-const outDir = Path.join(__dirname, '../players/static/react')
+const outDir = Path.join(__dirname, '../aimmo/static/react')
 
 const options = {
   outDir,
@@ -16,7 +16,7 @@ const options = {
   cache: process.env.NODE_ENV === 'production'
 }
 
-const templateFolder = Path.resolve(Path.join(__dirname, '../players/templates/players'))
+const templateFolder = Path.resolve(Path.join(__dirname, '../aimmo/templates/players'))
 
 const bundler = new Bundler(file, options)
 
diff --git a/game_frontend/src/redux/api/constants.js b/game_frontend/src/redux/api/constants.js
index 081eb89ca..5dee3c7f8 100644
--- a/game_frontend/src/redux/api/constants.js
+++ b/game_frontend/src/redux/api/constants.js
@@ -1 +1 @@
-export const API_PATH = '/players/api/'
+export const API_PATH = '/aimmo/api/'
diff --git a/game_frontend/src/redux/features/Editor/epics.js b/game_frontend/src/redux/features/Editor/epics.js
index fc0e6e2e0..13f1aacf6 100644
--- a/game_frontend/src/redux/features/Editor/epics.js
+++ b/game_frontend/src/redux/features/Editor/epics.js
@@ -26,7 +26,7 @@ const postCodeEpic = (action$, store, { api }) =>
     .pipe(
       ofType(types.POST_CODE_REQUEST),
       api.post(
-        `/players/api/code/${store.getState().game.connectionParameters.id}/`,
+        `/aimmo/api/code/${store.getState().game.connectionParameters.id}/`,
         () => ({ code: store.getState().editor.code })
       ),
       map(response => actions.postCodeReceived()),
diff --git a/integration_tests/tests/connection_api.py b/integration_tests/tests/connection_api.py
index d37043be8..2589794a4 100644
--- a/integration_tests/tests/connection_api.py
+++ b/integration_tests/tests/connection_api.py
@@ -110,7 +110,7 @@ def _log_in_as_a_superuser():
     log a user in with the correct credentials and take care of
     all CSRF token exchange.
     """
-    url = 'http://localhost:8000/players/accounts/login/'
+    url = 'http://localhost:8000/aimmo/accounts/login/'
     assert(is_server_healthy(url))
 
     logging.debug("Creating session...")
@@ -142,7 +142,7 @@ def create_custom_game_default_settings(name):
     """
     csrftoken, session = _log_in_as_a_superuser()
 
-    url = 'http://localhost:8000/players/games/new/'
+    url = 'http://localhost:8000/aimmo/games/new/'
 
     print("is server healthy? ", is_server_healthy(url))
 
@@ -164,7 +164,7 @@ def create_custom_game_default_settings(name):
         "start_width": "11",
     }
 
-    headers = {'X-CSRFToken': csrftoken, 'Referer': 'http://localhost:8000/players/accounts/login/'}
+    headers = {'X-CSRFToken': csrftoken, 'Referer': 'http://localhost:8000/aimmo/accounts/login/'}
 
     response = session.post(url, data=data, headers=headers)
 
diff --git a/setup.cfg b/setup.cfg
index dabdbb472..12d4eb5db 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -2,11 +2,11 @@
 universal = 1
 
 [coverage:run]
-source = players, aimmo-game, aimmo-game-worker, aimmo-game-creator
+source = aimmo, aimmo-game, aimmo-game-worker, aimmo-game-creator
 
 [coverage:report]
 omit =
-    players/_version.py
+    aimmo/_version.py
     *test-*
     */tests/*
     */python?.?/*
@@ -19,7 +19,7 @@ max-line-length = 160
 [versioneer]
 VCS = git
 style = pep440-pre
-versionfile_source = players/_version.py
-versionfile_build = players/_version.py
+versionfile_source = aimmo/_version.py
+versionfile_build = aimmo/_version.py
 tag_prefix =
 parentdir_prefix = aimmo-
diff --git a/test_settings.py b/test_settings.py
index 15993141d..fe7a9e8d2 100644
--- a/test_settings.py
+++ b/test_settings.py
@@ -9,7 +9,7 @@
 INSTALLED_APPS = [
     'django.contrib.admin',
     'django.contrib.auth',
-    'players',
+    'aimmo',
     'integration_tests',
     'aimmo_runner',
 ]