diff --git a/VERSION b/VERSION
index fcfe8b03..347af7af 100644
--- a/VERSION
+++ b/VERSION
@@ -1 +1 @@
-v0.9.6-dev
\ No newline at end of file
+v0.10.0-dev
diff --git a/charts/cert-management/values.yaml b/charts/cert-management/values.yaml
index e717ef23..5ca06223 100644
--- a/charts/cert-management/values.yaml
+++ b/charts/cert-management/values.yaml
@@ -9,7 +9,7 @@ replicaCount: 1
 
 image:
   repository: eu.gcr.io/gardener-project/cert-controller-manager
-  tag: v0.9.6-master
+  tag: v0.10.0-master
   pullPolicy: IfNotPresent
 
 resources: