diff --git a/named.go b/named.go
index 9a4cc34..1c014f5 100644
--- a/named.go
+++ b/named.go
@@ -332,14 +332,58 @@ func compileNamedQuery(qs []byte, bindType int) (query string, names []string, e
 	names = make([]string, 0, 10)
 	rebound := make([]byte, 0, len(qs))
 
+	// the type of quote (' or ") that started the string literal
+	var quoteLeft byte
+	inString := false
+	var escaped bool
 	inName := false
 	last := len(qs) - 1
 	currentVar := 1
 	name := make([]byte, 0, 10)
 
 	for i, b := range qs {
-		// a ':' while we're in a name is an error
-		if b == ':' {
+		if b == '\'' || b == '"' {
+			// start of a string literal
+			if !inString {
+				inString = true
+				quoteLeft = b
+				rebound = append(rebound, b)
+
+				continue
+			}
+
+			// ignore the quote if it is escaped
+			if i > 0 && qs[i-1] == '\\' {
+				rebound = append(rebound, b)
+				continue
+			}
+
+			// end of the string literal if matching quote is found
+			if quoteLeft == b {
+				inString = false
+				rebound = append(rebound, b)
+				continue
+			}
+
+			// handle other quotes inside the string literal (ex: "'name'" or '"name"')
+			rebound = append(rebound, b)
+			continue
+
+			// a ':' while we're in a name is an error
+		} else if b == ':' {
+			if inString {
+				// mark as escaped if '::' sequence is found
+				if i > 0 && qs[i-1] == ':' && !escaped {
+					escaped = true
+					continue
+				}
+
+				// if not escaped, reset the flag and append colon as it's part of the string
+				rebound = append(rebound, b)
+				escaped = false
+				continue
+			}
+
 			// if this is the second ':' in a '::' escape sequence, append a ':'
 			if inName && i > 0 && qs[i-1] == ':' {
 				rebound = append(rebound, ':')
@@ -402,6 +446,10 @@ func compileNamedQuery(qs []byte, bindType int) (query string, names []string, e
 		}
 	}
 
+	if inString {
+		return query, names, errors.New("string literal not closed, missing terminating quote")
+	}
+
 	return string(rebound), names, err
 }
 
diff --git a/named_test.go b/named_test.go
index 8481b35..c07684c 100644
--- a/named_test.go
+++ b/named_test.go
@@ -53,6 +53,30 @@ func TestCompileQuery(t *testing.T) {
 			T: `SELECT @name := "name", @p1, @p2, @p3`,
 			V: []string{"age", "first", "last"},
 		},
+		{
+			Q: `SELECT * FROM users WHERE id = :id AND name = ':name'`,
+			R: `SELECT * FROM users WHERE id = ? AND name = ':name'`,
+			D: `SELECT * FROM users WHERE id = $1 AND name = ':name'`,
+			T: `SELECT * FROM users WHERE id = @p1 AND name = ':name'`,
+			N: `SELECT * FROM users WHERE id = :id AND name = ':name'`,
+			V: []string{"id"},
+		},
+		{
+			Q: `SELECT * FROM users WHERE id = :id AND name = '":name"'`,
+			R: `SELECT * FROM users WHERE id = ? AND name = '":name"'`,
+			D: `SELECT * FROM users WHERE id = $1 AND name = '":name"'`,
+			T: `SELECT * FROM users WHERE id = @p1 AND name = '":name"'`,
+			N: `SELECT * FROM users WHERE id = :id AND name = '":name"'`,
+			V: []string{"id"},
+		},
+		{
+			Q: `SELECT * FROM users WHERE id = :id AND name = '\':name\''`,
+			R: `SELECT * FROM users WHERE id = ? AND name = '\':name\''`,
+			D: `SELECT * FROM users WHERE id = $1 AND name = '\':name\''`,
+			T: `SELECT * FROM users WHERE id = @p1 AND name = '\':name\''`,
+			N: `SELECT * FROM users WHERE id = :id AND name = '\':name\''`,
+			V: []string{"id"},
+		},
 		/* This unicode awareness test sadly fails, because of our byte-wise worldview.
 		 * We could certainly iterate by Rune instead, though it's a great deal slower,
 		 * it's probably the RightWay(tm)