Infosheet feedback

[RichardLitt]

@kvirani wrote:

Things we want to add to the infosheet (discussed by Richard, Dann and KV)

• Add reasons for signing up (why status quo is bad). Research here would be nice
• Rejig so admissions and curriculum are at the end, bringing benefits up a bit as a result
• Add reader persona at beginning (who is this doc for)
• Add a section on the experience that students go through (education delivery). Length, style, format, interaction, philosophy. The main goal of the program and how it helps the participants get there. Half to 3/4 of a page of the document, at most. [=> KV]
• Where will InDev be in 3-5 (or 10) years? Quantify in terms of # of alumni, impact on OSS, impact on communities, etc. Since this is an exercise in marketing (pitching)
  ]
• Add the Ask (need $x of sponsorship) and CTA again to the infosheet (it's in the one-pager) and what they get (tangibles like logo representation).

Note: Richard brought up a good point about adding metrics once we have a cohort or two