diff --git a/index.d.ts b/index.d.ts
index a6c594fff81f2..fc0fd4acce39f 100644
--- a/index.d.ts
+++ b/index.d.ts
@@ -5,7 +5,7 @@ declare module "*.scss" {
 
 // dom custom event
 interface CustomEventMap {
-  nav: CustomEvent<{ url: FullSlug }>
+  nav: CustomEvent<{ url: FullSlug; significantLoad?: true }>
   themechange: CustomEvent<{ theme: "light" | "dark" }>
 }
 
diff --git a/quartz/components/scripts/spa.inline.ts b/quartz/components/scripts/spa.inline.ts
index df48f0403426f..9942b62b97cc5 100644
--- a/quartz/components/scripts/spa.inline.ts
+++ b/quartz/components/scripts/spa.inline.ts
@@ -35,8 +35,8 @@ const getOpts = ({ target }: Event): { url: URL; scroll?: boolean } | undefined
   return { url: new URL(href), scroll: "routerNoscroll" in a.dataset ? false : undefined }
 }
 
-function notifyNav(url: FullSlug) {
-  const event: CustomEventMap["nav"] = new CustomEvent("nav", { detail: { url } })
+function notifyNav(url: FullSlug, significantLoad?: true) {
+  const event: CustomEventMap["nav"] = new CustomEvent("nav", { detail: { url, significantLoad } })
   document.dispatchEvent(event)
 }
 
@@ -177,7 +177,7 @@ function createRouter() {
 }
 
 createRouter()
-notifyNav(getFullSlug(window))
+notifyNav(getFullSlug(window), true)
 
 if (!customElements.get("route-announcer")) {
   const attrs = {
diff --git a/quartz/plugins/emitters/componentResources.ts b/quartz/plugins/emitters/componentResources.ts
index 08278305e42c8..8ca6f4fe4c593 100644
--- a/quartz/plugins/emitters/componentResources.ts
+++ b/quartz/plugins/emitters/componentResources.ts
@@ -127,6 +127,7 @@ function addGlobalPageResources(ctx: BuildCtx, componentResources: ComponentReso
       goatcounterScript.async = true
       goatcounterScript.setAttribute("data-goatcounter",
         "https://${cfg.analytics.websiteId}.${cfg.analytics.host ?? "goatcounter.com"}/count")
+      document.addEventListener("nav", (e) => !e.detail.significantLoad && window.goatcounter?.count())
       document.head.appendChild(goatcounterScript)
     `)
   } else if (cfg.analytics?.provider === "posthog") {
@@ -169,7 +170,7 @@ function addGlobalPageResources(ctx: BuildCtx, componentResources: ComponentReso
     componentResources.afterDOMLoaded.push(`
       window.spaNavigate = (url, _) => window.location.assign(url)
       window.addCleanup = () => {}
-      const event = new CustomEvent("nav", { detail: { url: document.body.dataset.slug } })
+      const event = new CustomEvent("nav", { detail: { url: document.body.dataset.slug, significantLoad: true } })
       document.dispatchEvent(event)
     `)
   }