diff --git a/src/main/java/org/jboss/draw/Lottery.java b/src/main/java/org/jboss/draw/Lottery.java
index 455dbb1..ec253fe 100644
--- a/src/main/java/org/jboss/draw/Lottery.java
+++ b/src/main/java/org/jboss/draw/Lottery.java
@@ -34,7 +34,7 @@ public class Lottery {
     private Mailer mailer;
 
     private static final Pattern USERNAME_FROM_EMAIL = Pattern.compile("\\s*(\\b[a-zA-Z0-9._%+-]+)@");
-    public static final String EMAIL_SUBJECT = "Subject";
+    public static final String EMAIL_SUBJECT = "This week's lottery issues picked for You";
     private static final String EMAIL_BODY = """
             Hi %s,
 
@@ -100,7 +100,7 @@ public static String createEmailText(String email, List<Issue> issues) {
         Matcher matcher = USERNAME_FROM_EMAIL.matcher(email);
         String username = matcher.find() ? matcher.group(1) : "Somebody";
         return EMAIL_BODY.formatted(username,
-                issues.stream().map(issue -> issue.getUri().toString()).collect(Collectors.joining("\n")),
+                issues.stream().map(issue -> issue.getBrowseUri().toString()).collect(Collectors.joining("\n")),
                 configFileUrl());
     }
 
diff --git a/src/main/java/org/jboss/draw/entities/Issue.java b/src/main/java/org/jboss/draw/entities/Issue.java
index fddce01..1960664 100644
--- a/src/main/java/org/jboss/draw/entities/Issue.java
+++ b/src/main/java/org/jboss/draw/entities/Issue.java
@@ -1,23 +1,29 @@
 package org.jboss.draw.entities;
 
 import com.atlassian.jira.rest.client.api.domain.BasicComponent;
+import io.quarkus.logging.Log;
 import org.jboss.processing.state.SingleIssueState;
 
 import java.net.URI;
+import java.net.URISyntaxException;
 import java.util.List;
 import java.util.stream.StreamSupport;
 
 public class Issue {
+    private static final String BROWSE_URI = "https://issues.redhat.com/browse/";
+
     private final Long id;
     private final URI uri;
     private final String project;
     private final List<String> components;
+    private final String key;
     private Participant assignee;
 
     public Issue(SingleIssueState issue) {
         this(issue.getId(),
                 issue.getSelf(),
                 issue.getProject().getKey(),
+                issue.getKey(),
                 issue.getComponents().stream().map(BasicComponent::getName).toList());
     }
 
@@ -25,13 +31,15 @@ public Issue(com.atlassian.jira.rest.client.api.domain.Issue issue) {
         this(issue.getId(),
                 issue.getSelf(),
                 issue.getProject().getKey(),
+                issue.getKey(),
                 StreamSupport.stream(issue.getComponents().spliterator(), false).map(BasicComponent::getName).toList());
     }
 
-    public Issue(Long id, URI uri, String project, List<String> components) {
+    public Issue(Long id, URI uri, String project, String key, List<String> components) {
         this.id = id;
         this.uri = uri;
         this.project = project;
+        this.key = key;
         this.components = components;
     }
 
@@ -43,6 +51,15 @@ public URI getUri() {
         return uri;
     }
 
+    public URI getBrowseUri() {
+        try {
+            return new URI(BROWSE_URI + key);
+        } catch (URISyntaxException e) {
+            Log.errorf(e, "Unable to construct browse URI for key %s", key);
+            throw new RuntimeException(e);
+        }
+    }
+
     public String getProject() {
         return project;
     }