diff --git a/.env b/.env
index 879653c03b..66184047ad 100644
--- a/.env
+++ b/.env
@@ -1,12 +1,12 @@
 
 
 # Demo App version
-IMAGE_VERSION=1.9.0
+IMAGE_VERSION=1.10.0
 IMAGE_NAME=ghcr.io/open-telemetry/demo
 DEMO_VERSION=latest
 
 # Dependent images
-COLLECTOR_CONTRIB_IMAGE=otel/opentelemetry-collector-contrib:0.101.0
+COLLECTOR_CONTRIB_IMAGE=otel/opentelemetry-collector-contrib:0.102.1
 FLAGD_IMAGE=ghcr.io/open-feature/flagd:v0.10.2
 GRAFANA_IMAGE=grafana/grafana:10.4.3
 JAEGERTRACING_IMAGE=jaegertracing/all-in-one:1.57