diff --git a/html2text.go b/html2text.go
index 991109b..f79fbe3 100644
--- a/html2text.go
+++ b/html2text.go
@@ -24,7 +24,7 @@ var numericEntityRE = regexp.MustCompile(`(?i)^#(x?[a-f0-9]+)$`)
 type options struct {
 	lbr            string
 	linksInnerText bool
-	listSupport    bool
+	listPrefix     string
 }
 
 func newOptions() *options {
@@ -52,13 +52,18 @@ func WithLinksInnerText() Option {
 	}
 }
 
-// WithListSupport formats <ul> and <li> lists with dashes
-func WithListSupport() Option {
+// WithListSupportPrefix formats <ul> and <li> lists with the specified prefix
+func WithListSupportPrefix(prefix string) Option {
 	return func(o *options) {
-		o.listSupport = true
+		o.listPrefix = prefix
 	}
 }
 
+// WithListSupport formats <ul> and <li> lists with " - " prefix
+func WithListSupport() Option {
+	return WithListSupportPrefix(" - ")
+}
+
 func parseHTMLEntity(entName string) (string, bool) {
 	if r, ok := entity[entName]; ok {
 		return string(r), true
@@ -242,8 +247,8 @@ func HTML2TextWithOptions(html string, reqOpts ...Option) string {
 			if tagNameLowercase == "/ul" || tagNameLowercase == "/ol" {
 				outBuf.WriteString(opts.lbr)
 			} else if tagNameLowercase == "li" || tagNameLowercase == "li/" {
-				if opts.listSupport {
-					outBuf.WriteString(opts.lbr + "- ")
+				if opts.listPrefix != "" {
+					outBuf.WriteString(opts.lbr + opts.listPrefix)
 				} else {
 					outBuf.WriteString(opts.lbr)
 				}
diff --git a/html2text_test.go b/html2text_test.go
index a3fab9a..0aaeabb 100644
--- a/html2text_test.go
+++ b/html2text_test.go
@@ -128,8 +128,8 @@ func TestHTML2Text(t *testing.T) {
 		})
 
 		Convey("Optional list support", func() {
-			So(HTML2TextWithOptions(`list of items<ul><li>One</li><li>Two</li><li>Three</li></ul>`, WithListSupport()), ShouldEqual, "list of items\r\n- One\r\n- Two\r\n- Three\r\n")
-			So(HTML2TextWithOptions(`list of items<ol><li>One</li><li>Two</li><li>Three</li></ol>`, WithListSupport()), ShouldEqual, "list of items\r\n- One\r\n- Two\r\n- Three\r\n")
+			So(HTML2TextWithOptions(`list of items<ul><li>One</li><li>Two</li><li>Three</li></ul>`, WithListSupport()), ShouldEqual, "list of items\r\n - One\r\n - Two\r\n - Three\r\n")
+			So(HTML2TextWithOptions(`list of items<ol><li>One</li><li>Two</li><li>Three</li></ol>`, WithListSupport()), ShouldEqual, "list of items\r\n - One\r\n - Two\r\n - Three\r\n")
 		})
 
 		Convey("Custom HTML Tags", func() {