diff --git a/CHANGELOG.md b/CHANGELOG.md
index 4a8a0267601..8b049fce527 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -86,9 +86,9 @@ New deprecation(s):
 ### Other
 
 - **General**: Improve readability of utility function getParameterFromConfigV2 ([#5037](https://github.com/kedacore/keda/issues/5037))
+- **General**: Introduce ENABLE_OPENTELEMETRY in deploying/testing process  ([#5375](https://github.com/kedacore/keda/issues/5375))
 - **General**: Migrate away from unmaintained golang/mock and use uber/gomock ([#5440](https://github.com/kedacore/keda/issues/5440))
 - **General**: Minor refactor to reduce copy/paste code in ScaledObject webhook ([#5397](https://github.com/kedacore/keda/issues/5397))
-- **General**: TODO ([#XXX](https://github.com/kedacore/keda/issues/XXX))
 
 ## v2.13.0
 
diff --git a/Makefile b/Makefile
index 2bc37a494ad..cad48a0b6cf 100644
--- a/Makefile
+++ b/Makefile
@@ -288,6 +288,10 @@ deploy: install ## Deploy controller to the K8s cluster specified in ~/.kube/con
 		cd config/service_account && \
 		$(KUSTOMIZE) edit add annotation --force cloud.google.com/workload-identity-provider:${GCP_WI_PROVIDER} cloud.google.com/service-account-email:${TF_GCP_SA_EMAIL} cloud.google.com/gcloud-run-as-user:${NON_ROOT_USER_ID} cloud.google.com/injection-mode:direct; \
 	fi
+	if [ "$(ENABLE_OPENTELEMETRY)" = true ]; then \
+		cd config/e2e && \
+		$(KUSTOMIZE) edit add patch --path opentelemetry/patch_operator.yml --group apps --kind Deployment --name keda-operator --version v1; \
+	fi
 
 	cd config/webhooks && \
 	$(KUSTOMIZE) edit set image ghcr.io/kedacore/keda-admission-webhooks=${IMAGE_WEBHOOKS}
diff --git a/config/e2e/opentelemetry/patch_operator.yml b/config/e2e/opentelemetry/patch_operator.yml
new file mode 100644
index 00000000000..056c91f8d4b
--- /dev/null
+++ b/config/e2e/opentelemetry/patch_operator.yml
@@ -0,0 +1,15 @@
+- op: add
+  path: /spec/template/spec/containers/0/args/-
+  value: --enable-opentelemetry-metrics=true
+
+- op: add
+  path: /spec/template/spec/containers/0/env/-
+  value:
+    name: OTEL_EXPORTER_OTLP_ENDPOINT
+    value: "http://opentelemetry-collector.open-telemetry-system.svc.cluster.local:4318"
+
+- op: add
+  path: /spec/template/spec/containers/0/env/-
+  value:
+    name: OTEL_METRIC_EXPORT_INTERVAL
+    value: "3000"
diff --git a/config/e2e/patch_operator.yml b/config/e2e/patch_operator.yml
index f3b8c01001d..aa18fb35b4b 100644
--- a/config/e2e/patch_operator.yml
+++ b/config/e2e/patch_operator.yml
@@ -17,19 +17,3 @@
 - op: replace
   path: /spec/template/spec/containers/0/resources/requests/cpu
   value: 500m
-
-- op: add
-  path: /spec/template/spec/containers/0/args/-
-  value: --enable-opentelemetry-metrics=true
-
-- op: add
-  path: /spec/template/spec/containers/0/env/-
-  value:
-    name: OTEL_EXPORTER_OTLP_ENDPOINT
-    value: "http://opentelemetry-collector.open-telemetry-system.svc.cluster.local:4318"
-
-- op: add
-  path: /spec/template/spec/containers/0/env/-
-  value:
-    name: OTEL_METRIC_EXPORT_INTERVAL
-    value: "3000"
diff --git a/tests/helper/helper.go b/tests/helper/helper.go
index 4cdbebdc88f..f01d493cdd7 100644
--- a/tests/helper/helper.go
+++ b/tests/helper/helper.go
@@ -81,6 +81,7 @@ var (
 	AzureRunWorkloadIdentityTests = os.Getenv("AZURE_RUN_WORKLOAD_IDENTITY_TESTS")
 	AwsIdentityTests              = os.Getenv("AWS_RUN_IDENTITY_TESTS")
 	GcpIdentityTests              = os.Getenv("GCP_RUN_IDENTITY_TESTS")
+	EnableOpentelemetry           = os.Getenv("ENABLE_OPENTELEMETRY")
 	InstallCertManager            = AwsIdentityTests == StringTrue || GcpIdentityTests == StringTrue
 )
 
diff --git a/tests/sequential/opentelemetry_metrics/opentelemetry_metrics_test.go b/tests/sequential/opentelemetry_metrics/opentelemetry_metrics_test.go
index 5ce2c93f7ba..fbea5e3378b 100644
--- a/tests/sequential/opentelemetry_metrics/opentelemetry_metrics_test.go
+++ b/tests/sequential/opentelemetry_metrics/opentelemetry_metrics_test.go
@@ -428,6 +428,11 @@ func TestOpenTelemetryMetrics(t *testing.T) {
 	// setup
 	t.Log("--- setting up ---")
 
+	// If opentelemetry is not enabled, skip the test
+	if EnableOpentelemetry == "" || EnableOpentelemetry == StringFalse {
+		t.Skip("skipping opentelemetry test as EnableOpentelemetry is not set to true")
+	}
+
 	// Create kubernetes resources
 	kc := GetKubernetesClient(t)
 	data, templates := getTemplateData()
@@ -693,6 +698,7 @@ func testScalerMetricLatency(t *testing.T) {
 		var found bool
 		metrics := val.GetMetric()
 		for _, metric := range metrics {
+			t.Log("--- latency metric detail info ---", "metric", metric)
 			labels := metric.GetLabel()
 			for _, label := range labels {
 				if (*label.Name == labelScaledObject && *label.Value == scaledObjectName) ||
diff --git a/tests/utils/setup_test.go b/tests/utils/setup_test.go
index 1b2775630f4..14cfcec67d7 100644
--- a/tests/utils/setup_test.go
+++ b/tests/utils/setup_test.go
@@ -169,6 +169,10 @@ func TesVerifyPodsIdentity(t *testing.T) {
 }
 
 func TestSetupOpentelemetryComponents(t *testing.T) {
+	if EnableOpentelemetry == "" || EnableOpentelemetry == StringFalse {
+		t.Skip("skipping installing opentelemetry")
+	}
+
 	otlpTempFileName := "otlp.yml"
 	otlpServiceTempFileName := "otlpServicePatch.yml"
 	defer os.Remove(otlpTempFileName)