diff --git a/ADOPTERS.md b/ADOPTERS.md
index 0e225d50..5fac9aa1 100644
--- a/ADOPTERS.md
+++ b/ADOPTERS.md
@@ -1,21 +1,20 @@
 # ADOPTERS
 
 This document contains a non-exhaustive list of organizations that adopted
-Kubewarden. Feel free to add your organization to the list, with a link to your
-organization website.
+Kubewarden. Please add your organization to the list, with a link to your
+organization's website.
 
-Assessing the kind of organizations who adopt Kubewarden is important to us.
-First to our community, as it helps them to understand how similar organization
+Knowing which organizations are adopting Kubewarden is important to us.
+Firstly, to our community, as it helps us understand how organizations
 benefits from the project.
-But also for the project itself. It allows us to better understand how
-Kubewarden is being used which help us to influence its direction in the best
-way.
+Secondly, for the project itself. It allows us to better understand how
+Kubewarden is being used which helps us to best influence its direction.
 
 Being a CNCF project, Kubewarden requires a list of independent adopters to
 grow into the next stage. Sharing that you are using Kubewarden in production
-is one of the most meaningful contributions you can do.
+is the most meaningful contribution you can make. A healthy adopter list aids in moving to the next CNCF stage.
 
-# Organization
+# Organizations
 
 - [SUSE](http://www.suse.com/)
 - [Foresight Mining software Corporation](https://www.foresightmining.com/)