diff --git a/README.md b/README.md
index 516d66d..cd7dbf5 100644
--- a/README.md
+++ b/README.md
@@ -1,7 +1,12 @@
-# lightstep-tracer-python
+# lightstep-tracer-python [Deprecated]
 
 > ❗ **This instrumentation is no longer recommended**. Please review [documentation on setting up and configuring the OpenTelemetry Python Launcher](https://github.com/lightstep/otel-launcher-python) for more information on migrating to OpenTelemetry.
 
+In August 2023, [Lightstep became ServiceNow
+Cloud Observability](https://docs.lightstep.com/docs/banner-faq). To ease the
+transition, all code artifacts will continue to use the Lightstep name. You
+don't need to do anything to keep using this repository.
+
 [![PyPI](https://img.shields.io/pypi/v/lightstep.svg?maxAge=2592000)]() [![Circle CI](https://circleci.com/gh/lightstep/lightstep-tracer-python.svg?style=shield)](https://circleci.com/gh/lightstep/lightstep-tracer-python) [![MIT license](http://img.shields.io/badge/license-MIT-blue.svg)](http://opensource.org/licenses/MIT)
 
 The LightStep distributed tracing library for Python.