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<html xmlns="http://www.w3.org/1999/xhtml" >
<body>
<div id="topNav">
<div class="l"><a href="/"><img src="../../Content/images/app/menu/logo.gif" alt="多牛网" width="321" height="24" /></a></div>
<a href="/" title="多牛网" style="cursor:pointer;"><div class="l" style="width:100px;"> </div></a>
<div class="r am2 aul"><span id="loginlink"><a href="#" onclick="$('#loginlink').hide();$('#loginform').show();">登录</a>|</span><a href="/register" style="color:#c00">注册</a>|<a href="/search/main" style="color:#c00">找牛人</a>|<a href="/help/money" style="color:#c00">赚奖金</a>|<a href="/help">帮助</a></div>
<div class="r mr5" id="loginform" style="display:none">
<form method="post" action="/user/login">
<span class="mr5">邮箱:
<input class="inputtext_s" name="strEmail" style="width:100px; vertical-align:middle;" type="text" />
</span><span>密码:
<input class="inputtext_s" name="strPassword" style="width:100px; vertical-align:middle;" type="password" />
</span>
<input type="submit" class="botton_sg" value="登录"/>
<input type="hidden" name="UrlRedirect" value="/gate.mvc/school/words/250.html" />
</form>
</div>
<div class="c"></div>
</div>
<div id="mainNav" style="position:relative;">
<div class="l"><img src="../../Content/images/app/menu/menu_l.gif" alt="导航背景" /></div>
<div class="m">
<ul class="l">
<li id="nav_home" class=""><a href="/">首页</a></li>
<li id="nav_match"><a href="/stockmatch/">多牛赛场</a></li>
<li id="nav_club"><a href="/club/">投资吧</a></li>
<li id="nav_live"><a href="/live/">直播室</a></li>
<li id="nav_report"><a href="/report">研究报告</a></li>
<li id="nav_school"><a href="/school/">多牛学堂</a></li>
<li id="nav_shop"><a href="/purchase/shop">多牛商城</a></li>
</ul>
<div class="r"><input id="mainStockCode" name="mainStockCode" class="inputtext_s c999 ac_input" type="text" onfocus="this.className='inputtext_s c666';this.value='';" onblur="this.className='inputtext_s c999';if (this.value==''){this.value='股票代码/拼音缩写';}" value="股票代码/拼音缩写"/></div>
</div>
<div class="r"><img src="../../Content/images/app/menu/menu_r.gif" alt="导航背景" /></div>
</div>
<!-- 二级导航 -->
<div id="rollcontrainer" class="f14">
<div id="navsecond">
<div class="club_sub" id="club_sub" style="display:none">
<span class="l sub_title">
<a id="club_sub_index" href="/club/" >投资吧首页</a>
<a id="club_sub_all" href="/club/findallanalysis/">话题区</a>
<a id="club_sub_excellent" href="/club/findexcellentanalysis">精华区</a>
<a id="club_sub_rules" href="/club/rules">投资吧规则</a>
</span>
</div>
<div class="match_sub" id="match_sub" style="display:none">
<span class="l sub_title">
<a id="match_sub_index" href="/stockmatch/">赛场首页</a>
<a id="match_sub_list" href="/stockmatch/matchlist/">比赛列表</a>
<a id="match_sub_champion" href="/stockmatch/champion/">历届冠军</a>
</span>
</div>
<div class="stock_sub" id="stock_sub" style="display:none">
<span class="l sub_title">
<a id="stock_sub_index" href="/stock/">模拟炒股首页</a>
<a id="stock_sub_rank" href="/stock/rank">排行榜</a>
<a id="stock_sub_deal" href="/stock/deal">成交动态</a>
<a id="stock_sub_operation" href="/stock/operation">完整操作</a>
<a id="stock_sub_champion" href="/stock/champion">历史冠军</a>
</span>
</div>
<div class="report_sub" id="report_sub" style="display:none">
<span class="l sub_title">
<a id="report_sub_index" href="/report">研究报告首页</a>
</span>
</div>
<div class="school_sub" id="school_sub" style="display:none">
<span class="l sub_title">
<a id="school_sub_index"" href="/school">学堂首页</a>
<a id="school_sub_baike" href="/school/baike">投资精选</a>
<a id="school_sub_words" href="/school/words">多牛词条</a>
</span>
</div>
<div class="shop_sub" id="shop_sub" style="display:none">
<span class="l sub_title">
<a id="shop_sub_main" href="/purchase/shop">多牛书城</a>
<a id="shop_sub_coupon" href="/purchase/coupon">合作商城 <img src="/content/images/icon_hot.gif" /></a>
</span>
</div>
<div id="navappendix" class="r a999 aul amr5"></div>
</div>
</div>
<script type="text/javascript">
$("document").ready(function() {$("#mainStockCode").stockselector("", function(name, id, code){window.location = "/securitiesinfo/securitiesdata?code=" + code;});});
</script>
<div id="container">
<div id="main">
<div class="content">
<script language="javascript" type="text/javascript">$("#nav_school").attr("class", "menu_selected");$("#navsecond").show();$("#school_sub").show();$("#school_sub_words").attr("class", "b");</script>
<div class="lanN01">
<div class="dictionarytitle"><a href="/school/words/"><img src="/content/images/2/Dictionarytitle.jpg" alt="多牛词条" width="270" height="77" /></a></div>
<div class="searchk">
<div class="searchktitle"><img src="/content/images/2/searchanniu.gif" alt="搜索词条" /></div>
<div class="searchktu"><img src="/content/images/2/searchtu.gif" alt="搜索词条" /></div>
<div style="float:left;">
<form action="/school/SearchResult" onsubmit="return searchVocabulary();">
<div class="searchtopd">
<div class="searchkuan"><input type="text" class="inputtext002" id="vocabularyname" name="Name" /></div>
<div class="searchanniu"><input type="submit" class="botton_02" value="搜 索" /></div>
<div class="searchquan"><input type="button" class="botton3" value="显示全部词条" onclick="window.location.href='/school/words/'"/></div>
</div>
</form>
<div class="letter">
<span class="letter-left">字母索引：</span>
<span class="letter-right"><a href="/school/words?char=A">A</a>|
<a href="/school/words?char=B">B</a>|
<a href="/school/words?char=C">C</a>|
<a href="/school/words?char=D">D</a>|
<a href="/school/words?char=E">E</a>|
<a href="/school/words?char=F">F</a>|
<a href="/school/words?char=G">G</a>|
<a href="/school/words?char=H">H</a>|
<a href="/school/words?char=I">I</a>|
<a href="/school/words?char=J">J</a>|
<a href="/school/words?char=K">K</a>|
<a href="/school/words?char=M">M</a>|
<a href="/school/words?char=L">L</a>|
<a href="/school/words?char=N">N</a>|
<a href="/school/words?char=O">O</a>|
<a href="/school/words?char=P">P</a>|
<a href="/school/words?char=Q">Q</a>|
<a href="/school/words?char=R">R</a>|
<a href="/school/words?char=S">S</a>|
<a href="/school/words?char=T">T</a>|
<a href="/school/words?char=U">U</a>|
<a href="/school/words?char=V">V</a>|
<a href="/school/words?char=W">W</a>|
<a href="/school/words?char=X">X</a>|
<a href="/school/words?char=Y">Y</a>|
<a href="/school/words?char=Z">Z</a>|
<a href="/school/words?char=0">其他</a>
</span>
</div>
</div>
</div>
</div>
<div class="xiancontent">
<div class="xiansh">
<div class="xianshititle" style="margin-bottom:15px">
<h1><span class="f16 bold l" style="letter-spacing:3px;">路演</span></h1><span style="" class="r"></span><span class="r"><a href="javascript:feedlink('路演')" >我觉得本词条需要改善</a></span>
</div>
<div class="xianshitext">
<p> 路演的本意译自英文Roadshow，是国际上广泛采用的证券发行推广方式，指证券发行商发行证券前针对机构投资者的推介活动，是在投融资双方充分交流的条件下促进股票成功发行的重要推介、宣传手段。 <br /> 路演的主要形式是举行推介会，在推介会上，公司向投资者就公司的业绩、产品、发展方向等作详细介绍，充分阐述上市公司的投资价值，让准投资者们深入了解具体情况，并回答机构投资者关心的问题。随着网络技术的发展，这种传统的路演同时搬到了互联网上，出现了网上路演，即借助互联网的力量来推广。网上路演现已成为上市公司展示自我的重要平台，推广股票的重要方式。 <br /> 路演这一新型宣传推广模式在中国刚一出现不仅得到了上市公司、券商、投资者的关注和青睐，也引了其他企业的广泛关注和浓厚兴趣，并效仿证券业的路演方式来宣传推广企业的产品，形成时下盛行的企业“路演”。路演不仅被企业成功地移用，其概念和内涵已改变和延伸，成为包括新闻发布会、产品发布会、产品展示、产品试用、优惠热卖、以旧换新、现场咨询、填表抽奖、礼品派送、有奖问答、卡拉ok比赛、文艺表演、游戏比赛等多项内容的现场活动。现在很多企业的产品或服务都开始积极采用路演的形式通过和消费者面对面的交流来宣传推广产品。</p>
<div style="line-height:20px;border:1px solid #ddd;margin-top:20px;padding:5px 8px 5px 28px;color:#555;background:#eee">
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</div>
<div class="clear"></div>
</div>
</div>
<div class="xianbeside">
<div class="title">相关词条</div>
<div class="text">
<ul>
<li><a href="/school/words/256.html">Shibor</a></li>
<li><a href="/school/words/255.html">变盘</a></li>
<li><a href="/school/words/254.html">崩盘</a></li>
<li><a href="/school/words/253.html">红鞋制度</a></li>
<li><a href="/school/words/252.html">推荐人</a></li>
<li><a href="/school/words/251.html">沉睡者</a></li>
</ul>
</div>
</div>
<div class="c"></div>
</div>
</div>
<div class="content1"></div>
<div class="c h20"></div>
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