AsyncAPI Community Marketing Specialist Hiring

[thulieblack]

After the marketing discussion, marketing call, and the feedback we received, we can all agree that we need someone full-time to focus on this area. We have the allocated $24,000 budget for this.

Based on the recommendations from the Marketing Call and some research, we have created a job description for hiring a Community Marketing Specialist.

Job Description:

We are looking for an enthusiastic and proactive Community Marketing Specialist to help us grow our AsyncAPI community. As a community-first-centric organization, we prioritize candidates who are already active community members and share our passion for collaboration and innovation.

Responsibilities:

• Engage with our community across various channels, including social media platforms and community initiatives.
• Facilitate discussions to promote collaboration and knowledge sharing.
• Show a strong motivation to learn and adapt to new challenges, leveraging the Marketing Working Group's expertise to enhance marketing strategies and tactics.
• Track and analyze community engagement, website traffic, and other relevant marketing metrics and analytics.
• Use data-driven insights to optimize marketing efforts and identify opportunities for improvement.
• Work collaboratively with the Marketing Working Group to define and execute marketing goals and strategies tailored to the needs and preferences of the community.
• Drive initiatives to promote AsyncAPI, increase adoption, and user engagement.
• Take the lead in coordinating and facilitating the activities of the Marketing Working Group, ensuring alignment with organizational objectives and priorities.
• Collaborate effectively with other community builders, such as the Community Manager, Ambassadors, Bounty Program, etc., to achieve shared goals and deliver exceptional experiences for our community.
• Provide monthly reports highlighting key findings, insights, and outcomes of marketing efforts, including metrics such as community growth, engagement rates, and campaign performance.
• Use reporting data to identify trends, opportunities, and areas for improvement, which will inform future marketing strategies and initiatives.

What we are looking for:

• An active member of the AsyncAPI community.
• Strong motivation to learn and develop new skills, with a willingness to seek guidance and support from experts within the working group.
• Excellent communication and interpersonal skills, with the ability to engage and inspire others within the community.

We are also open to sponsors/companies that want to allocate a dedicated person to help us advance the topic.

Additionally, this information is not final; we will have another follow-up marketing call on the 25th of April, where we will summarise the following steps and answer some questions.

If you are already interested in the role or would like to suggest or share your opinions on how we can improve the JD, please leave your comments under the discussion.

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@fmvilas, @derberg @Mayaleeeee @lmgyuan

[ChristopheDujarric]

Following up on yesterday's call, an alternative is to offer this as an "internship".

It could mean potentially targeting specific schools and universities with the job post.

A highly motivated student who would have the perspective of a full-time job would balance the possibility of hiring someone junior very soon and give them space for growth, both in terms of learning and in terms of the compensation package.

[iambami]

Hello @thulieblack

Hello, My name is Atinuke Kayode, preferably called Bami. I am a professional community manager with over three years of dedicated experience, coupled with a diverse skill set encompassing project management, event management, email marketing, social media management, customer success, and community engagement. I am eager to bring my passion for community building and innovation to the AsyncAPI team.

Throughout my career, I have had the privilege of managing large open-source communities such as Layer5 and developer communities like Tunga, She Code Africa, Google Developer Group Lagos, and Web3afrika. These experiences have honed my ability to engage with diverse audiences, foster collaboration, and drive meaningful interactions that contribute to community growth and sustainability.

My track record speaks volumes, as I was able to achieve the following at my last place work;

• Spearheaded and executed community strategies, resulting in a remarkable 100% increase in community engagement within a span of 3 months.

• Successfully led the revival of the Tunga developer community, driving active engagement and collaboration within the community.

• Established and fostered collaborations and partnerships within the African tech ecosystem, such as GDG Accra, Kampala, Lagos, Abuja, Nairobi and Mubassa, Shecodeafrica, Wetech, and tech schools, resulting in an increase in brand recognition across Africa.

• Orchestrated and managed impactful events and programs such as the TungaAskAnExpertTuesday, Tunga DevHour, IG takeover, IG live, Tunga Twitterspace, Meet the Tunga developer, Tunga AI Hackathon, and Tunga Bootcamp, engaging over 1000 participants and receiving an overall satisfaction rate of 90%.

• Innovated and implemented a recognition program, acknowledging top community contributors and fostering a sense of belonging in the community, resulting in a 30% increase in sustained contributions and a 25% increase in referrals.

• Collaborated with the marketing team to create campaigns that boost follower counts across all social media.

• Conducted a thorough assessment of Tunga’s current state, including its strengths, weaknesses, and member needs. This assessment helped us understand where we stood and what areas needed improvement.

I was able to achieve all these by doing the following:

• Developed and implemented a comprehensive community strategy, including objectives, goals, and action plans to drive engagement, participation, and member application in the community.

• Revamped our new member onboarding process, creating clear documentation and resources for new developers using the Tunga works.

• Actively engaged with community members, both newcomers and long-time members, to understand their interests, skills, and availability. This was done through community office hours, 1:1 calls, chats, and surveys.

• Developed a daily activity plan to be carried out in the community through content and an event calendar in the community and social media, which has boosted the engagement rate significantly.

One of my core values is a commitment to helping people and fostering connections. This aligns perfectly with AsyncAPI's mission to improve event-driven architecture through collaboration and open-source contributions. My proactive approach to community engagement, coupled with strong leadership and communication skills, allows me to effectively facilitate discussions, resolve conflicts, and inspire others to participate and contribute.

I am particularly excited about the opportunity to leverage my expertise in community strategy and engagement to drive initiatives that promote AsyncAPI, increase adoption, and enhance user engagement. I am currently part of the core organizers of API conference Lagos as the event manager, I have also co-organized other events like Open Source Conference Africa, Community Manager Festival, and many more. I am confident in my ability to use these connections to grow the community and execute marketing goals and strategies that resonate with the needs and preferences of our community members.

In my previous role, I embraced the core values of Independence, Strength, and Joy, and I am excited about the opportunity to bring these values to AsyncAPI as we work together to empower developers and organizations to embrace event-driven architecture.

Thank you for considering my application. I am eager to bring my passion, skills, and expertise to the AsyncAPI team and contribute to the continued success of the community. Here is my email address [email protected], I look forward to the opportunity to discuss how my background and experiences align with the needs of AsyncAPI in more detail.

[Mayaleeeee]

I'm interested in the Marketing Specialist role.

My background as a Product Designer, UX Researcher, and active community member aligns well with the responsibilities outlined.

Additionally, I have experience in marketing during my Oppia internship with Outreachy, where

• I collaborated with other interns to create engaging social media posts and graphics.

• I also managed URL parameters and metrics for posts to optimize our content strategy.

• Contributed to developing and implementing GTM (Go-To-Market) strategies for Oppia.

• Consistently participated in weekly marketing meetings to offer updates on marketing initiatives and suggest improvements.

I am also motivated to learn and develop new skills to enhance our marketing strategies.

@thulieblack @derberg @fmvilas @Imgyuan

[thulieblack]

This is done, we moving to #1130