Comms Interim Strategy (as of June 2023) (in development)

[rufuspollock]

This is a thread to set out the comms circle (communications and community) interim strategy as of June 2023. Target is for next 3-6m. Interim in that is to cover the time whilst we are working on Life Itself's v3 strategy #196

Goal

build the audience/community, get people in the door to find out about pragmatic utopianism, second renaissance and life itself.

How?

• Email Courses ✅2023-06-01 see analysis below. Producing 1-2 courses: a) conscious community living - see [epic] Conscious Community Living Course #566 and b) live more consciously, contribute to flourishing future.
• Core comms i.e. communicating what we are doing, presenting the events and materials we already have, creating consistent touch points, for each of our offers, keeping flow going **✅2023-06-01 discussed below. **
• Catalysing (slowly) the "engaged" community i.e. those on whatsapp, interesting in contributing etc

Email courses analysis

Conclusion: ...

Critieria

• Attractive to a broad(er) audience
• Attractive to our specific audience and people who may come through to more
• Differentiated and fitting a niche (gap in market)

Brainstorm

Rufus = 🔥
Nathen = 🍋
Lauren = 🦄

General course

e.g. Intro course: how to live more consciously and steer our planet into a flourishing future - cf loom link

Can lead into e.g.

• Conscious coliving full
• Wiser world / Second Renaissance full
• Conscious Leadership

Wiser living

• Conscious Community Living (7-8) 🍋🍋🍋 🔥🔥 🦄 [epic] Conscious Community Living Course #566
  • How to start communicating 🍋 🦄
• Conscious parenting (5) 🍋🍋 🔥🔥 🦄
  • Conscious education
• "Conscious Food" aka Food for community with Valerie (2) 🔥🔥
• Applied/Practical Wellbeing (aka Wiser Living) 🔥 🦄
• Conscious relationships 🔥 🦄
• Fundamental Wellbeing 101 (could even ask Jeffery explicitly if ok for us to do an intro to his ideas?) 🦄 🔥🔥

Wiser world - Second Renaissance

• "Our vision for the future" - Pragmatic Utopianism / Awakening Society 101 / Second renaissance 🦄🦄 🔥
  • Mourning modernity 🔥🔥 🦄
  • Metamodernism 101
  • Telling the story of a new future (how to tell your story, marketing 101) 🔥🔥
    • Storytelling
• Conscious Leadership? (6) 🦄🦄 🍋🍋🍋
  • Creating community in your local area
  • Community facilitation

Also rans

• Integral 101 🔥
• Links to diginomics content - repositioned
• Emerging ecosystems of transformative change (this use our ecosystem content and explain idea of PIP etc) Strong niche and could overlap with metamodernism or pragmatic utopianism
• The Great Grasping / Shadows of the enlightenment (what happened to the ebook?)
• Permaculture 101 ❌ (no specific strength / niche here)
• Conservational techniques for/to integrate key principles of xxx (could link into another course) 🍋
• Embodiment and Expression
• Digital tools and practices to improve wisdom and wellbeing 🔥

Core Comms Brainstorming

• Make stuff more accessible e.g. sort out landing pages for stuff we have and promote it properly e.g. conscious parenting [epic] Learn Pages: Present and share better top initiatives and topics #568
• Create a list of touch points and refine
  • What ones do we have?
  • How can we better use them?
  • Do that ... e.g. could create workflow for each or key ones
• Podcasts? e.g. Have upcoming session on culturology culture guy, Roberto Unger, Rachel Lene Andersen (Bildung)