diff --git a/.github/actions/check-pr-semver-labels/action.yml b/.github/actions/check-pr-semver-labels/action.yml
new file mode 100644
index 0000000..abfbe10
--- /dev/null
+++ b/.github/actions/check-pr-semver-labels/action.yml
@@ -0,0 +1,136 @@
+name: Check PR semantic versioning labels
+description: "Check semantic versioning labels"
+
+inputs:
+  github_token:
+    required: true
+    description: The github token used to read PR metadata
+
+outputs:
+  semver_app:
+    description: "Application semantic version label"
+    value: ${{ steps.check_labels.outputs.semver_app }}
+  semver_chart:
+    description: "Chart semantic version label"
+    value: ${{ steps.check_labels.outputs.semver_chart }}
+  skip_release:
+    description: "Skip release flag"
+    value: ${{ steps.check_labels.outputs.skip_release }}
+runs:
+  using: "composite"
+  steps:
+    - name: Retrieve semantic versioning labels on PR
+      id: check_labels
+      uses: actions/github-script@v6.3.3
+      env:
+        VALID_APP_VERSION_LABELS: patch, minor, major, ignore-for-release
+        VALID_CHART_VERSION_LABELS: chart-patch, chart-minor, chart-major
+        SKIP_RELEASE_LABEL: skip-release
+      with:
+        github-token: ${{ inputs.github_token }}
+        script: |
+          const { VALID_APP_VERSION_LABELS, VALID_CHART_VERSION_LABELS, SKIP_RELEASE_LABEL } = process.env
+          const validLabelsSemver = VALID_APP_VERSION_LABELS.trim().split(',').map(word => word.trim()).filter(word => word.length > 0);
+          const validLabelsChartSemver = VALID_CHART_VERSION_LABELS.trim().split(',').map(word => word.trim()).filter(word => word.length > 0);
+          const skipReleaseLabel = SKIP_RELEASE_LABEL.trim();
+          var issueNumber = context.issue.number;
+          if (issueNumber === undefined) {
+            core.info('Retrieving issue number from merge commit message')
+            var mergeCommit = await github.rest.git.getCommit({
+              owner: context.repo.owner,
+              repo: context.repo.repo,
+              commit_sha: context.sha,
+            });
+            if (!mergeCommit) {
+              throw `Could not find commit for sha ${context.sha}`;
+            }
+            const commitMessage = mergeCommit.data.message;
+            core.info(`Commit message: ${commitMessage}`);
+            const extractedPrNumber = commitMessage.match(/#(\d{1,9})/);
+            if(extractedPrNumber ==null || extractedPrNumber.length <1){
+               throw `Could not extract PR number from commit message ${commitMessage}`;
+            }
+            const prNumber = extractedPrNumber[1];
+            core.info(`Extracted PR number: ${prNumber}`);
+            issueNumber = prNumber;
+          }
+          core.info(`Issue number: ${issueNumber}`);
+          var labelsQuery = await github.rest.issues.listLabelsOnIssue({
+            issue_number: issueNumber,
+            owner: context.repo.owner,
+            repo: context.repo.repo
+          });
+          var prLabels = labelsQuery.data.map(label => label.name);
+          core.info(
+            `PR labels: ${prLabels}
+          Valid labels semver: ${validLabelsSemver}
+          Valid labels chart semver: ${validLabelsChartSemver}
+          Skip release label: ${skipReleaseLabel}`
+          );
+          var matchedLabelsSemver = [];
+          var matchedLabelsChartSemver = [];
+          var skipRelease = false;
+          prLabels.forEach(label => {
+            core.info(`Analyzing label: ${label}`);
+            if (validLabelsSemver.includes(label)) {
+              matchedLabelsSemver.push(label)
+            }
+            if (validLabelsChartSemver.includes(label)) {
+              matchedLabelsChartSemver.push(label)
+            }
+            if (label == skipReleaseLabel) {
+              skipRelease = true;
+            }
+          }
+          );
+          core.info(
+            `Matched labels semver: ${matchedLabelsSemver}
+          chart semver: ${matchedLabelsChartSemver}`
+          )
+          var comments = await github.rest.issues.listComments({
+            issue_number: issueNumber,
+            owner: context.repo.owner,
+            repo: context.repo.repo
+          });
+          for (const comment of comments.data) {
+            if (comment.body.includes('Pull request label validation error!')) {
+              github.rest.issues.deleteComment({
+                issue_number: issueNumber,
+                owner: context.repo.owner,
+                repo: context.repo.repo,
+                comment_id: comment.id
+              })
+            }
+          }
+
+          if ((matchedLabelsSemver.length != 1 || matchedLabelsChartSemver.length != 1) && !skipRelease) {
+            const errorMessage =
+              `Pull request label validation error!
+          Required label for app version: ${validLabelsSemver.map(label => `\`${label}\``).join()}
+          Required label for chart version: ${validLabelsChartSemver.map(label => `\`${label}\``).join()}.
+
+          Found labels on PR...
+
+          app version: ${matchedLabelsSemver.map(label => `\`${label}\``).join()}
+          chart version: ${matchedLabelsChartSemver.map(label => `\`${label}\``).join()}
+
+          If you want to skip release for this PR add \`${skipReleaseLabel}\` label
+          `
+            github.rest.issues.createComment({
+              issue_number: issueNumber,
+              owner: context.repo.owner,
+              repo: context.repo.repo,
+              body: errorMessage
+            })
+            core.setFailed('Missing required labels')
+          } else {
+            if (skipRelease) {
+              core.setOutput("semver_app", "none");
+              core.setOutput("semver_chart", "patch");
+              core.setOutput("skip_release", "True");
+            } else {
+              core.setOutput("semver_app", matchedLabelsSemver[0]);
+              core.setOutput("semver_chart", matchedLabelsChartSemver[0]);
+              core.setOutput("skip_release", "False");
+            }
+          }
\ No newline at end of file
diff --git a/.github/workflows/check_pr.yml b/.github/workflows/check_pr.yml
new file mode 100644
index 0000000..41e8e06
--- /dev/null
+++ b/.github/workflows/check_pr.yml
@@ -0,0 +1,33 @@
+name: Check PR
+
+# Controls when the workflow will run
+on:
+  pull_request:
+    branches:
+      - main
+    types: [ opened, synchronize, labeled, unlabeled, reopened, edited ]
+
+
+permissions:
+  pull-requests: write
+
+jobs:
+  check_labels:
+    name: Check Required Labels
+    runs-on: ubuntu-latest
+
+    steps:
+      - uses: actions/checkout@v1
+      - uses: ./.github/actions/check-pr-semver-labels
+        with:
+          github_token: ${{ secrets.GITHUB_TOKEN }}
+  check_size:
+    runs-on: ubuntu-latest
+    name: Check Size
+    steps:
+
+      - name: Check PR Size
+        uses: pagopa/github-actions-template/check-pr-size@3fae741d94bcb9873f2447e95cc4ddea6f77be4d
+        with:
+          github_token: ${{ secrets.GITHUB_TOKEN }}
+          ignored_files: 'src/test/'
\ No newline at end of file
diff --git a/.github/workflows/deploy.yml b/.github/workflows/deploy.yml
new file mode 100644
index 0000000..ae05e67
--- /dev/null
+++ b/.github/workflows/deploy.yml
@@ -0,0 +1,85 @@
+name: Trigger pipeline deploy
+
+on:
+  push:
+    branches: [ "main" ]
+
+  workflow_dispatch:
+
+permissions:
+  pull-requests: write
+
+jobs:
+  semver_labels:
+    name: Read semver labels from merged PR
+    runs-on: ubuntu-latest
+    outputs:
+      semver_app: ${{ steps.semver_labels.outputs.semver_app }}
+      semver_chart: ${{ steps.semver_labels.outputs.semver_chart }}
+      skip_release: ${{ steps.semver_labels.outputs.skip_release }}
+    steps:
+      - uses: actions/checkout@v3
+        with:
+          token: ${{ secrets.github_token }}
+      - uses: ./.github/actions/check-pr-semver-labels
+        id: semver_labels
+        with:
+          github_token: ${{ secrets.GITHUB_TOKEN }}
+  azure-devops-deploy-pipeline:
+    name: Trigger azure devops deploy pipeline
+    runs-on: ubuntu-latest
+    needs: semver_labels
+    environment: prod
+    steps:
+      - name: Configure pipeline parameters
+        id: configure_pipeline_parameters
+        run: |
+          echo "📝 Inputs"
+          echo "pull request merged: ${{ github.event.pull_request.merged}}"
+          echo "Semver app: ${{ needs.semver_labels.outputs.semver_app}}"
+          echo "Semver chart: ${{ needs.semver_labels.outputs.semver_chart}}"
+          echo "Skip release: ${{ needs.semver_labels.outputs.skip_release}}"
+          semverApp=$(echo ${{ needs.semver_labels.outputs.semver_app}} | sed "s/ignore-for-release/none/")
+          semverChart=$(echo ${{ needs.semver_labels.outputs.semver_chart }} |  cut -d'-' -f2 )
+          skipRelease=$(echo ${{ needs.semver_labels.outputs.skip_release }})
+          echo "DEV_DEPLOY=True" >> $GITHUB_OUTPUT
+          echo "UAT_PROD_DEPLOY=True" >> $GITHUB_OUTPUT
+          echo "RELEASE_SEMVER=$semverApp" >> $GITHUB_OUTPUT
+          echo "RELEASE_CHART_SEMVER=$semverChart" >> $GITHUB_OUTPUT
+          echo "FORCE_REPLACE_DOCKER_IMAGE=False" >> $GITHUB_OUTPUT
+          echo "SKIP_RELEASE=$skipRelease" >> $GITHUB_OUTPUT
+          echo "UAT_SKIP_BLUE_DEPLOYMENT=True" >> $GITHUB_OUTPUT
+          echo "PROD_SKIP_BLUE_DEPLOYMENT=True" >> $GITHUB_OUTPUT
+          echo "SKIP_BUILD=False" >> $GITHUB_OUTPUT
+        shell: bash
+      - name: Log pipeline parameters
+        run: |
+          echo "🪛 Pipeline parameters"
+          echo "DEV_DEPLOY=${{ steps.configure_pipeline_parameters.outputs.DEV_DEPLOY }}"
+          echo "UAT_PROD_DEPLOY=${{ steps.configure_pipeline_parameters.outputs.UAT_PROD_DEPLOY }}"
+          echo "RELEASE_SEMVER=${{ steps.configure_pipeline_parameters.outputs.RELEASE_SEMVER }}"
+          echo "RELEASE_CHART_SEMVER=${{ steps.configure_pipeline_parameters.outputs.RELEASE_CHART_SEMVER }}"
+          echo "FORCE_REPLACE_DOCKER_IMAGE=${{ steps.configure_pipeline_parameters.outputs.FORCE_REPLACE_DOCKER_IMAGE }}"
+          echo "SKIP_RELEASE=${{ steps.configure_pipeline_parameters.outputs.SKIP_RELEASE }}"
+          echo "UAT_SKIP_BLUE_DEPLOYMENT=${{ steps.configure_pipeline_parameters.outputs.UAT_SKIP_BLUE_DEPLOYMENT }}"
+          echo "PROD_SKIP_BLUE_DEPLOYMENT=${{ steps.configure_pipeline_parameters.outputs.PROD_SKIP_BLUE_DEPLOYMENT }}"
+          echo "SKIP_BUILD=${{ steps.configure_pipeline_parameters.outputs.SKIP_BUILD }}"
+        shell: bash
+      - name: Azure Pipelines Action
+        uses: jacopocarlini/azure-pipelines@v1.3
+        with:
+          azure-devops-project-url: https://dev.azure.com/pagopaspa/pagoPA-projects
+          azure-pipeline-name: 'pagopa-ecommerce-helpdesk-service.deploy'
+          azure-devops-token: ${{ secrets.AZURE_DEVOPS_TOKEN }}
+          azure-template-parameters: |
+            {
+                "DEV_DEPLOY": "${{ steps.configure_pipeline_parameters.outputs.DEV_DEPLOY }}",
+                "UAT_PROD_DEPLOY": "${{ steps.configure_pipeline_parameters.outputs.UAT_PROD_DEPLOY }}",
+                "SKIP_BUILD": "${{ steps.configure_pipeline_parameters.outputs.SKIP_BUILD }}",
+                "RELEASE_SEMVER": "${{ steps.configure_pipeline_parameters.outputs.RELEASE_SEMVER }}",
+                "RELEASE_CHART_SEMVER": "${{ steps.configure_pipeline_parameters.outputs.RELEASE_CHART_SEMVER }}",
+                "FORCE_REPLACE_DOCKER_IMAGE": "${{ steps.configure_pipeline_parameters.outputs.FORCE_REPLACE_DOCKER_IMAGE }}",
+                "SKIP_RELEASE": "${{ steps.configure_pipeline_parameters.outputs.SKIP_RELEASE }}",
+                "UAT_SKIP_BLUE_DEPLOYMENT": "${{ steps.configure_pipeline_parameters.outputs.UAT_SKIP_BLUE_DEPLOYMENT }}",
+                "PROD_SKIP_BLUE_DEPLOYMENT": "${{ steps.configure_pipeline_parameters.outputs.PROD_SKIP_BLUE_DEPLOYMENT }}"
+            }
\ No newline at end of file