diff --git a/cmd/init.go b/cmd/init.go
index 7c51371c..4851ca88 100644
--- a/cmd/init.go
+++ b/cmd/init.go
@@ -10,6 +10,7 @@ package cmd
 import (
 	"encoding/json"
 	"fmt"
+	"os"
 
 	"github.com/getsentry/sentry-go"
 	"github.com/pkg/errors"
@@ -34,14 +35,20 @@ var (
 // and handles:
 //
 // 1. Loading the Config from the environment
-// 2. Configuring Sentry
-// 3. Configuring Logrus (+Logrus -> Sentry)
+// 2. Checking for licence acceptance
+// 3. Configuring Sentry
+// 4. Configuring Logrus (+Logrus -> Sentry)
 func Init() (*config.Config, bool, error) {
 	cfg, err := config.NewConfig()
 	if err != nil {
 		return nil, false, errors.Wrap(err, "Failed to build config")
 	}
 
+	// If licence not accepted, fail on startup
+	if !cfg.Data.Licence.Accept && !handleSLULAEnvVar() {
+		return nil, false, errors.New("Please accept the terms of the Snowplow Limited Use License Agreement to proceed. See https://docs.snowplow.io/docs/destinations/forwarding-events/snowbridge/configuration/#license for more information on the license and how to configure this.")
+	}
+
 	// Configure Sentry
 	sentryEnabled := cfg.Data.Sentry.Dsn != ""
 	if sentryEnabled {
@@ -78,3 +85,15 @@ func Init() (*config.Config, bool, error) {
 	log.Debugf("Config: %+v", cfg)
 	return cfg, sentryEnabled, nil
 }
+
+func handleSLULAEnvVar() bool {
+	foundVal := os.Getenv("ACCEPT_LIMITED_USE_LICENSE")
+	truthyVals := []string{"true", "yes", "on", "1"}
+
+	for _, truthyVal := range truthyVals {
+		if foundVal == truthyVal {
+			return true
+		}
+	}
+	return false
+}
diff --git a/cmd/init_test.go b/cmd/init_test.go
index 3663d93b..10152669 100644
--- a/cmd/init_test.go
+++ b/cmd/init_test.go
@@ -20,17 +20,47 @@ func TestMain(m *testing.M) {
 	os.Exit(exitVal)
 }
 
+func TestHandleSLULAEnvVar(t *testing.T) {
+	assert := assert.New(t)
+
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "true")
+	assert.True(handleSLULAEnvVar())
+
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "yes")
+	assert.True(handleSLULAEnvVar())
+
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "1")
+	assert.True(handleSLULAEnvVar())
+
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "on")
+	assert.True(handleSLULAEnvVar())
+}
+
 func TestInit_Success(t *testing.T) {
 	assert := assert.New(t)
 
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "yes")
+
 	cfg, _, err := Init()
 	assert.NotNil(cfg)
 	assert.Nil(err)
 }
 
+func TestInit_SLULAFailre(t *testing.T) {
+	assert := assert.New(t)
+
+	cfg, _, err := Init()
+	assert.Nil(cfg)
+	assert.NotNil(err)
+	if err != nil {
+		assert.Equal("Please accept the terms of the Snowplow Limited Use License Agreement to proceed. See https://docs.snowplow.io/docs/destinations/forwarding-events/snowbridge/configuration/#license for more information on the license and how to configure this.", err.Error())
+	}
+}
+
 func TestInit_Failure(t *testing.T) {
 	assert := assert.New(t)
 
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "on")
 	t.Setenv("STATS_RECEIVER_TIMEOUT_SEC", "debug")
 
 	cfg, _, err := Init()
@@ -44,6 +74,7 @@ func TestInit_Failure(t *testing.T) {
 func TestInit_Success_Sentry(t *testing.T) {
 	assert := assert.New(t)
 
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "1")
 	t.Setenv("SENTRY_DSN", "https://1111111111111111111111111111111d@sentry.snplow.net/28")
 	t.Setenv("SENTRY_TAGS", "{\"client_name\":\"com.acme\"}")
 
@@ -55,6 +86,7 @@ func TestInit_Success_Sentry(t *testing.T) {
 func TestInit_Failure_LogLevel(t *testing.T) {
 	assert := assert.New(t)
 
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "true")
 	t.Setenv("LOG_LEVEL", "DEBUG")
 
 	cfg, _, err := Init()
@@ -68,6 +100,7 @@ func TestInit_Failure_LogLevel(t *testing.T) {
 func TestInit_Failure_SentryDSN(t *testing.T) {
 	assert := assert.New(t)
 
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "yes")
 	t.Setenv("SENTRY_DSN", "blahblah")
 
 	cfg, _, err := Init()
@@ -81,6 +114,7 @@ func TestInit_Failure_SentryDSN(t *testing.T) {
 func TestInit_Failure_SentryTags(t *testing.T) {
 	assert := assert.New(t)
 
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "yes")
 	t.Setenv("SENTRY_DSN", "https://1111111111111111111111111111111d@sentry.snplow.net/28")
 	t.Setenv("SENTRY_TAGS", "asdasdasd")
 
diff --git a/config/config.go b/config/config.go
index 9edb1146..df53ccfc 100644
--- a/config/config.go
+++ b/config/config.go
@@ -51,6 +51,7 @@ type configurationData struct {
 	LogLevel         string         `hcl:"log_level,optional" env:"LOG_LEVEL"`
 	UserProvidedID   string         `hcl:"user_provided_id,optional" env:"USER_PROVIDED_ID"`
 	DisableTelemetry bool           `hcl:"disable_telemetry,optional" env:"DISABLE_TELEMETRY"`
+	Licence          *licenceConfig `hcl:"licence,block"`
 }
 
 // component is a type to abstract over configuration blocks.
@@ -86,6 +87,10 @@ type statsConfig struct {
 	BufferSec  int  `hcl:"buffer_sec,optional" env:"STATS_RECEIVER_BUFFER_SEC"`
 }
 
+type licenceConfig struct {
+	Accept bool `hcl:"accept,optional"`
+}
+
 // defaultConfigData returns the initial main configuration target.
 func defaultConfigData() *configurationData {
 	return &configurationData{
@@ -107,6 +112,9 @@ func defaultConfigData() *configurationData {
 		Transformations:  nil,
 		LogLevel:         "info",
 		DisableTelemetry: false,
+		Licence: &licenceConfig{
+			Accept: false,
+		},
 	}
 }
 
diff --git a/config/config_test.go b/config/config_test.go
index cf11413f..02e56c9d 100644
--- a/config/config_test.go
+++ b/config/config_test.go
@@ -15,7 +15,6 @@ import (
 	"github.com/stretchr/testify/assert"
 )
 
-// The GetSource part needs to move anyway - causes circular dep.
 func TestNewConfig(t *testing.T) {
 	assert := assert.New(t)
 
diff --git a/docs/configuration_monitoring_docs_test.go b/docs/configuration_monitoring_docs_test.go
index ad85b588..f794448f 100644
--- a/docs/configuration_monitoring_docs_test.go
+++ b/docs/configuration_monitoring_docs_test.go
@@ -67,6 +67,7 @@ func testStatsDConfig(t *testing.T, configpath string, fullExample bool) {
 func testSentryConfig(t *testing.T, configpath string, fullExample bool) {
 	assert := assert.New(t)
 	t.Setenv("SNOWBRIDGE_CONFIG_FILE", configpath)
+	t.Setenv("ACCEPT_LIMITED_USE_LICENSE", "true")
 
 	// Since sentry lives in cmd, we call Init to test it.
 	cfgSentry, sentryEnabled, initErr := cmd.Init()
diff --git a/release_test/e2e_common_test.go b/release_test/e2e_common_test.go
index c5bd92d4..233da772 100644
--- a/release_test/e2e_common_test.go
+++ b/release_test/e2e_common_test.go
@@ -33,6 +33,7 @@ var cmdTemplate = `cat %s | docker run -i \
 --add-host host.docker.internal:host-gateway \
 --mount type=bind,source=%s,target=/config.hcl \
 --env SNOWBRIDGE_CONFIG_FILE=/config.hcl %s \
+--env ACCEPT_LIMITED_USE_LICENSE=true \
 snowplow/snowbridge:%s%s`
 
 // explanation of arguments: