diff --git a/api/v1/softwarefactory_types.go b/api/v1/softwarefactory_types.go
index 5d94332..fcde3b4 100644
--- a/api/v1/softwarefactory_types.go
+++ b/api/v1/softwarefactory_types.go
@@ -67,6 +67,8 @@ type ConfigRepositoryLocationSpec struct {
 	// The name of the `config` repository. This value is appended to `base-url` to clone the repository
 	// +kubebuilder:validation:MinLength:=1
 	Name string `json:"name"`
+	// The branch of the `config` repository. This value is set to the load-branch.
+	Branch string `json:"branch,omitempty"`
 	// Name of the Zuul connection through which Zuul can handle git events on the config repository
 	// +kubebuilder:validation:MinLength:=1
 	ZuulConnectionName string `json:"zuul-connection-name"`
diff --git a/config/crd/bases/sf.softwarefactory-project.io_softwarefactories.yaml b/config/crd/bases/sf.softwarefactory-project.io_softwarefactories.yaml
index c6fbe25..4fd72fc 100644
--- a/config/crd/bases/sf.softwarefactory-project.io_softwarefactories.yaml
+++ b/config/crd/bases/sf.softwarefactory-project.io_softwarefactories.yaml
@@ -84,6 +84,10 @@ spec:
                       Base URL would be `https://github.com/<username>/`
                     pattern: ^https?:\/\/.+$
                     type: string
+                  branch:
+                    description: The branch of the `config` repository. This value
+                      is set to the load-branch.
+                    type: string
                   k8s-api-url:
                     description: |-
                       Public URL of the k8s cluster API. This is useful when running zuul executors outside
diff --git a/controllers/static/zuul/generate-tenant-config.sh b/controllers/static/zuul/generate-tenant-config.sh
old mode 100644
new mode 100755
index 16682b0..8f76ff7
--- a/controllers/static/zuul/generate-tenant-config.sh
+++ b/controllers/static/zuul/generate-tenant-config.sh
@@ -32,7 +32,8 @@ if [ "$CONFIG_REPO_SET" == "TRUE" ]; then
   cat << EOF >> ~/main.yaml
       ${CONFIG_REPO_CONNECTION_NAME}:
         config-projects:
-        - ${CONFIG_REPO_NAME}
+        - ${CONFIG_REPO_NAME}:
+            load-branch: ${CONFIG_REPO_BRANCH}
 EOF
 
   # Append the config repo provided tenant file to the default one
@@ -44,4 +45,4 @@ fi
 
 echo "Generated tenants config:"
 echo
-cat ~/main.yaml
\ No newline at end of file
+cat ~/main.yaml
diff --git a/controllers/zuul.go b/controllers/zuul.go
index c34d140..0d02044 100644
--- a/controllers/zuul.go
+++ b/controllers/zuul.go
@@ -335,11 +335,17 @@ func mkZuulVolumes(service string, r *SFController, corporateCMExists bool) []ap
 
 func (r *SFController) getTenantsEnvs() []apiv1.EnvVar {
 	if r.isConfigRepoSet() {
+		branch := r.cr.Spec.ConfigRepositoryLocation.Branch
+		if branch == "" {
+			// Default to "main" when not set
+			branch = "main"
+		}
 		return []apiv1.EnvVar{
 			base.MkEnvVar("CONFIG_REPO_SET", "TRUE"),
 			base.MkEnvVar("CONFIG_REPO_BASE_URL", strings.TrimSuffix(r.cr.Spec.ConfigRepositoryLocation.BaseURL, "/")),
 			base.MkEnvVar("CONFIG_REPO_NAME", r.cr.Spec.ConfigRepositoryLocation.Name),
 			base.MkEnvVar("CONFIG_REPO_CONNECTION_NAME", r.cr.Spec.ConfigRepositoryLocation.ZuulConnectionName),
+			base.MkEnvVar("CONFIG_REPO_BRANCH", branch),
 		}
 	} else {
 		return []apiv1.EnvVar{
@@ -442,7 +448,8 @@ func (r *SFController) EnsureZuulScheduler(cfg *ini.File) bool {
 	if r.isConfigRepoSet() {
 		annotations["config-repo-info-hash"] = r.cr.Spec.ConfigRepositoryLocation.ZuulConnectionName + ":" +
 			r.cr.Spec.ConfigRepositoryLocation.BaseURL +
-			r.cr.Spec.ConfigRepositoryLocation.Name
+			r.cr.Spec.ConfigRepositoryLocation.Name +
+			r.cr.Spec.ConfigRepositoryLocation.Branch
 	}
 
 	var relayAddress *string
diff --git a/doc/reference/CHANGELOG.md b/doc/reference/CHANGELOG.md
index 08e2ad0..7b4796a 100644
--- a/doc/reference/CHANGELOG.md
+++ b/doc/reference/CHANGELOG.md
@@ -7,6 +7,7 @@ All notable changes to this project will be documented in this file.
 ### Added
 
 - zuul: add corporate certs to zuul-web
+- crd: add new `branch` for the config location.
 
 ### Removed
 ### Changed
diff --git a/doc/reference/api/index.md b/doc/reference/api/index.md
index 0b1bb54..92469d5 100644
--- a/doc/reference/api/index.md
+++ b/doc/reference/api/index.md
@@ -47,6 +47,7 @@ _Appears in:_
 | --- | --- | --- |
 | `base-url` _string_ | Base URL to use to perform git-related actions on the config repository. For example, if hosted on GitHub, the Base URL would be `https://github.com/<username>/` | -|
 | `name` _string_ | The name of the `config` repository. This value is appended to `base-url` to clone the repository | -|
+| `branch` _string_ | The branch of the `config` repository. This value is set to the load-branch. | -|
 | `zuul-connection-name` _string_ | Name of the Zuul connection through which Zuul can handle git events on the config repository | -|
 | `k8s-api-url` _string_ | Public URL of the k8s cluster API. This is useful when running zuul executors outside<br /><br />of the cluster. This is mainly used for config-update secret generation | -|
 | `logserver-host` _string_ | Public HOST of the default logserver. This is useful when running zuul executors outside<br /><br />of the cluster. This is mainly used for config-update secret generation | -|