Wednesday, November 12, 2014 6:40-7:30pm
Susan Buck ([email protected])
Twitter: @WeAreWcc
Short URL for this outline: http://thewc.co/s/ywd-2014
- Name
- What you do
- Do you have a portfolio?
- Planning
- Execution
- Examples and inspiration
- What makes a portfolio successful?
- What elements should a portfolio have?
- What mistakes do portfolios make?
Identify your goals
- Obtain a job
- Obtain clients / freelance
- Networking / online presence / reputation
Identify your audience
- Think about your target audience and consider different, catered versions of your portfolio.
- Who is receiving this? An HR department? Founder of a small company? How might your approaches differ?
- Are they proficient in what you're selling? Ex: Applying to a marketing firm vs. applying to do marketing work for a clothing store.
The focus is on the work; the portfolio itself is subtle and lets the content shine.
The portfolio itself is the star; the work becomes almost secondary to the presentation of it. Often, very experimental:
Your work alone does not always get you the job. You could have the most fantastic work, but if you can't apply that work to the context in which you're aiming for, you're not going to stand out. Aim to show your target how your skills and experience can work for them.
- Your name
- Contact info
- General location info
- Some idea of who you are/what you do
- More indepth details about who you are/what you do
- Call to action
- Your services
- Examples/case studies
- Resume/experience
- Social media links
- Blog
- Photo
- Prices
- Brief description
- Your role in the project (if it wasn't 100% you)
- What were the results/gains?
- Testimonials
- Snapshots (ex)
- Process breakdown (sketches, iterations)
Example: http://freshnotcanned.com
Quality over quantity
Lacking work to showcase?
- Create your own projects
- Enter competitions
- Do an internship
- Volunteer for a non-profit you support
- Carbonmade (Pricing)
- ProSite by Behance
- Weebly
- Krop
- SquareSpace (Pricing)
- Resume.io (Free)
- About.me
- Tumblr (Free)
- WordPress.com or WordPress.org
- Hosting: SiteGround
- Templates
- Domain names: Hover
- Custom domain email hosting
- What do you see when you Google your name?
- What can you do to build your online presence?
- Work on your SEO - Google SEO Starter Guide
- Blog
- Write thoughtful Amazon reviews on books in your field