From 256f1b5641b58aa6144d03a04584325b9fd69ddb Mon Sep 17 00:00:00 2001 From: wvanheemstra Date: Thu, 12 Sep 2024 14:19:59 +0200 Subject: [PATCH] Create README.md --- 300/200/500/README.md | 32 ++++++++++++++++++++++++++++++++ 1 file changed, 32 insertions(+) create mode 100644 300/200/500/README.md diff --git a/300/200/500/README.md b/300/200/500/README.md new file mode 100644 index 0000000..5858c92 --- /dev/null +++ b/300/200/500/README.md @@ -0,0 +1,32 @@ +# 500 - Use personas for better understanding + +User personas are crucial elements of a backlog. They are similar to buyer personas, used by marketing managers to understand the target marketʼs behavior and needs better. The target audience of a product can be segmented by user groups according to their similar mindsets or goals. Each user persona could represent a group acting similarly by using the product. + +![Screenshot 2024-09-12 at 14 10 09](https://github.com/user-attachments/assets/f92aa6a8-d6aa-470c-8f74-f9d43b0e5f20) + +To engage your team and keep them focused on users, summarize the main goals and add these cards to the board. To express individual or common goals, mark your top-level cards with their related personas. + +Using StoriesOnBoard you can easily assign personas to user goals. + +![Screenshot 2024-09-12 at 14 12 50](https://github.com/user-attachments/assets/00f07b49-395b-4ca2-9ee6-ced582aa48c8) + +Further possible persona preferences: + +- Purchase behavior +- Challenges/Pain points +- Personal background +- Business background + +## Related Articles + +- [What's On A Persona Card?](https://storiesonboard.com/blog/what-is-on-a-user-persona-card?utm_source=ebook): You've probably heard about personas and if you created a perona, would realize how hard it can be to define them. Follow us in this short reading to get tips where to start. +- [Expert Tips for User Persona Design](https://storiesonboard.com/blog/advanced-user-persona-design?utm_source=ebook): Agile teams can easily loose focus on user journeys and tend to fixate on storyoints. This is when the role of the Product Owner becomes critical. + +## Public Story Map + +See [Guide Map](https://storymappingebook.storiesonboard.com/m/guidemap) + +## Excercise + +- Categorize your productʼs users according to their behaviour. +- Try to collect the key preferences of your user personas.