diff --git a/300/600/700/README.md b/300/600/700/README.md
index 35ec0f2..cfc5f52 100644
--- a/300/600/700/README.md
+++ b/300/600/700/README.md
@@ -2,6 +2,8 @@
 
 We know user stories should consider functions in isolation. Story maps should combine user stories to create a journey – or to map the journey! 
 
-This is useful but it misses a level of depth by describing a journey in a linear fashion. As often, the most useful products do not create simple, linear user journeys. Some of the best software actively encourages loops. 
+This is useful but it misses a level of depth by describing a journey in a linear fashion. As often, the most useful products do not create simple, linear user journeys. Some of the best software actively encourages **loops**. 
 
-Imagine an ecommerce site that focused solely on converting the first product in a basket – thereʼd be no upsell! Story maps can be created to show these journey loops. Arrange them by inserting trigger and reference points.
+Imagine an ecommerce site that focused solely on converting the first product in a basket – thereʼd be no upsell! 
+
+Story maps can be created to show these journey loops. Arrange them by inserting **trigger** and **reference** points.